#1 Online Training (100% Live)
Advance Digital Marketing and
Analytics Course

With 100% Live Interactive Sessions

ESPECIALLY BUILT FOR PROFESSIONAL LEVEL TRAINING

Instructors & Mentors from IIM, IMT and Industry Experts

#1 Online Training (100% Live)
Advance Digital Marketing and Analytics Course

With 100% Live Interactive Sessions

ESPECIALLY BUILT FOR PROFESSIONAL LEVEL TRAINING

Instructors & Mentors from IIM, IMT and Industry Experts

nascom mobile-01 (3)
Data Science & Artificial Intelligence Course
Data Science & Artificial Intelligence Course

12+ Globally Recognized Certifications

Alligned with top digital marketing certifications including Google Ads, Google Analytics, HubSpot and project certification from 1stepGrow

45+ Projects and Case Studies

Industry aligned projects, digital audit of brands in 5 domains and case studies to get practical understanding and knowledge of digital marketing

Practical projects Assistance

Assistance on practical projects from industry and guidance to complete it successfully

100% Job Assistance

Resume assistance, career mentoring, mock interviews and job referrals

Features

Next Cohort Starts
19th April 2024

nascom mobile-01 (3)
Data Science and Machine Learning Course
Data Science and Machine Learning Course

Next Cohort Starts
19th April 2024

12+ Globally Recognized Certifications

Alligned with top digital marketing certifications including Google Ads, Google Analytics, HubSpot and project certification from 1stepGrow

45+ Projects and Case Studies

Industry aligned projects, digital audit of brands in 5 domains and case studies to get practical understanding and knowledge of digital marketing

Practical projects Assistance

Assistance on practical projects from industry and guidance to complete it successfully

100% Job Assistance

Resume assistance, career mentoring, mock interviews and job referrals

Our Next Offline Batch

Starts From:- 8th March, 2024 7:00 PM To 9:00 PM

Our Next Offline Batch

Program Fee:

₹ 36,900 + 18% GST

Financing as low as

₹3629/month

Multiple Payment Modes

Card

Banking

UPI

Payment Partner

Program Fee:

₹ 36,900 + 18% GST

Financing as low as

₹3629/month

Multiple Payment Modes

Card

Banking

UPI

Payment Partner

About The Program

About The Program

Immerse yourself in our Advanced Digital Marketing & Analytics program, designed to take you on a journey from foundational knowledge to advanced concepts. Developed and vetted by industry experts, our cutting-edge curriculum ensures you stay up-to-date with the ever-evolving digital marketing landscape. With a strong emphasis on practical implementation, you’ll not only understand the theoretical foundations but also gain hands-on experience through industry projects. Expert mentors and dedicated project managers will guide and support you every step of the way, preparing you for a successful career in this dynamic field. In the modern marketing landscape of 2023, digital marketing has emerged as the cornerstone, providing equal opportunities for businesses and individuals to thrive. Our specialized course, with a focus on Growth Hacking, empowers you with industry project experience and expert guidance, enabling a seamless transition into the digital marketing domain.

Immerse yourself in our Advanced Digital Marketing & Analytics program, designed to take you on a journey from foundational knowledge to advanced concepts. Developed and vetted by industry experts, our cutting-edge curriculum ensures you stay up-to-date with the ever-evolving digital marketing landscape. With a strong emphasis on practical implementation, you’ll not only understand the theoretical foundations but also gain hands-on experience through industry projects. Expert mentors and dedicated project managers will guide and support you every step of the way, preparing you for a successful career in this dynamic field. In the modern marketing landscape of 2023, digital marketing has emerged as the cornerstone, providing equal opportunities for businesses and individuals to thrive. Our specialized course, with a focus on Growth Hacking, empowers you with industry project experience and expert guidance, enabling a seamless transition into the digital marketing domain.

Program Highlights

Skills Covered

Skills Covered

Skills Covered

Digital Marketing Course Online

Why Should You KickStart Your Career As A Digital Marketer ?

#5

Jobs On The Rise

linkedin

#6

In-Demand Jobs of 2023

naukri

Who is this Program For?

global
0 %

Global Population Are Active On Social Media

job-growth
0 %

Digital Marketing market to scale by 2028

search
0 %

Estimated Job Growth Rate for 2020 to 2030

Why Should You KickStart Your Career As A Digital Marketer ?

#5

Jobs On The Rise

linkedin

#6

In-Demand Jobs of 2023

naukri

Who is this Program For?

global
0 %

Global Population Are Active On Social Media

job-growth
0 %

Digital Marketing market to scale by 2028

search
0 %

Estimated Job Growth Rate for 2020 to 2030

Digital Marketer demand scaled by 10x across industries within a decade

shopping-bag

Retail

ezgif.com-gif-maker

Logistics

coins (1)

Financial Services

brick (1)

Construction

smart-tv (2)

Communications

Digital Marketer demand scaled by 10x across industries within a decade

Retail

Logistics

Financial Services

Construction

As businesses increasingly embrace the digital world, the demand for skilled digital marketing professionals has surged. Advance Digital marketing certification courses offer the perfect opportunity to acquire the necessary expertise. While small businesses may suffice with a versatile digital marketer, established companies require specialists in various domains such as SEO, social media marketing, Google Ads, email marketing, content writing, graphic design, and PPC management. By enrolling in digital marketing course with placement support, you can enhance your skills and secure placements in top companies, ensuring a successful career in this rapidly growing field.

As businesses increasingly embrace the digital world, the demand for skilled digital marketing professionals has surged. Advance Digital marketing certification courses offer the perfect opportunity to acquire the necessary expertise. While small businesses may suffice with a versatile digital marketer, established companies require specialists in various domains such as SEO, social media marketing, Google Ads, email marketing, content writing, graphic design, and PPC management. By enrolling in digital marketing course with placement support, you can enhance your skills and secure placements in top companies, ensuring a successful career in this rapidly growing field.

Not By Saying But By Choice

Not By Saying But By Choice

Industry Recognized Certifications

Get Certified for your knowledge

Industry Recognized Certifications

Get Certified for your knowledge

Why Should You KickStart Your Career As A Digital Marketer ?​
Google Ads Search Certificate
Google Ads Display Certificate
Google Ads Video Certificate
Google Ads Measurement Certificate
Google Analytics Certificate
HubSpot Inbound Marketing Certificate
HubSpot Content Marketing Certificate
HubSpot Email Marketing Certificate
HubSpot SEO Certificate
HubSpot Social Media Certificate
Google Ads & Google Analytics Certificates
HubSpot Certifications

Digital Marketing Premium Tools

ADM

Advance your career with companies hiring at and more

280+ Hiring Partners

280+ Hiring Partners

Advance your career with companies hiring at and more

What makes us Unique?

What makes us Unique?

Other Institutes Limitations:

Outdated Curriculum

Generic program with outdated learning unsuitable for career growth.

Theoretical Emphasis

Insufficient practical knowledge and lack of customization.

Crash course programs

Quick completion of the program with majorly one-way communication.

Non-Interactive program

Focused on course completion with huge batch sizes leading to non-interactiveness.

1stepGrow provides you with

Industry-Focused Curriculum

Tailored by experts to ensure industry relevance and updated syllabus.

Hands-on Learning

Practical approach to work on real-time projects with expert guidance.

Practical approach

Training consists of learning by doing each concept and tools.

Interactive program

Focus on doubt clearing and interactiveness of the live sessions.

Industry-Focused Curriculum

Tailored by experts to ensure industry relevance and updated syllabus.

Hands-on Learning

Practical approach to work on real-time projects with expert guidance.

Practical approach

Training consists of learning by doing each concept and tools.

Interactive program

Focus on doubt clearing and interactiveness of the live sessions.

1stepGrow Digital Marketing program focuses on Focused Group Training with Live projects

Immerse yourself in our Digital Marketing & Analytics course, where you’ll gain hands-on experience through industry projects in interactive live classes. Acquire practical knowledge and excel in the dynamic digital marketing field with this comprehensive program, carefully designed by industry experts to enhance your skills and expertise.

1stepGow’s best Data Science course in Bangalore comes with a Guaranteed job referral. Besides, the Data Science and AI courses are curated by leading faculties and industry leaders. Especially, with the aim to provide practical data science learning experience with live interactive classes and projects.

Module 0: Introduction To Marketing

Purpose of Marketing, 4Ps of Marketing, STP, Market Size Evaluation, Types of Media based marketing, Role of marketing in an organization, Important terms in marketing

Module 1: Digital Marketing Concepts

  • Introduction to Digital Marketing

Origin & Evolution of Digital Marketing, Why Digital Marketing? Does all business need same marketing, channel & communication? Digital Marketing Mindmap, Digital Ads Market in India, Digital Marketing Models – B2B, B2C, B2B2C, H2H

Digital Marketing Skills, Roles & Responsibilities, Opportunity of jobs in company, agency and freelancing

  • Key Concepts of Digital Marketing

Organic and Paid Marketing, PPC, SEM, SEO, SMM, Various Metrics and their use (CPC, CPM, CPA, COCA, CTR etc.), Types of Content – Written & Visuals, Types of digital Ads – Search, Digital Media, Video, Display, User journey & audience persona (Create persona cards), SWOT Analysis & competitor analysis, Digital Marketing Strategy – AIDA, Marketing to Sales to ROI, POEM Framework, Purpose/objective, Buyer Persona, Content, Channel, Time, Budget, Analytics

Project: Build Digital Marketing Strategy (Case Studies)

Module 2: WordPress Website Development

Domain, Hosting, CMS, Plugins & Theme Builder

Understanding WordPress Dashboard, Publishing content on website, Adding Navigation bar, sections & folds, embedding YouTube Videos on the website, Adding Featured Image, Adding Footer to the website, Generating user access to the website

Difference between Pages & Posts, Plugins, Elementor Theme Builder, Build a landing page using Elementor, Writing a blog on the website,  scheduling posts on website, WordPress website Tips & Tricks

Project: Build a Website with 5 pages

Module 3: Search Engine Optimization (SEO)

Introduction to SEO

What is SEO & its importance, How search engine bots discover websites & pages, Roles and responsibilities of SEO team, What is On-Page SEO and Off-page SEO

Setup (GA, Console, GTM)

  • Google Ads
  • Google Search Console
  • Google Tag Manager

Part-1: On-Page SEO & Technical SEO

Domain optimization, URL Optimization, Sitemap, Site structure & navigation, URL Structure, Breadcrumbs, Domain Authority, Page Authority, Canonical Tags, Meta Tags, Keyword Research, Heading Tags (H1 to H6), Image Optimization using Title and Alt Text, Internal Linking, Mobile friendliness, Page Load time & Page speed suggestions, Redirection, Secure Sockets Layer – SSL Certificate, Robots.txt, Sitemap creation & submission, Schema Markup, Feature Snippet, No index, No Follow Tags, Canonical URLs/Tags, Broken/Dead link

Part-2: Off-page SEO

Introduction to Off Page SEO, Follow Vs No Follow Links, Search Engine Submissions, Business Listing, Directory Submissions, Social Bookmarking, Classified Ads, PDF/PPT Submissions, Article Submissions, Press Release Submissions, Image Submissions, Video Submissions, Forum Submissions, Blog Commenting, Guest Posting, Local Business Listing (Google), Off-Page Competitor Analysis for Traffic sources, backlinks & blogs), Google Updates, Web 2.0

Tools: RankMath, SimilarWeb, Audit sites, Google Analytics, SEMrush, MOZ, Google Search Console, screemingfrog, Ahref, Google PageSpeed Insights, Ubersuggest, Schema.org etc.

Access to all tools for practice

Module 4: Google Analytics & Google Tag Manager

Google Analytics

Google Analytics Walkthrough, How to Set Up Google Analytics, Google Analytics Dimensions and Metrics, Hierarchy in Google Analytics, Account Setup, Property Setup, View Setup, Integration with Website, Admin Panel Navigation, Custom Reports, Share/Download Reports, Acquisition Reports, Behavior Reports, Conversion Reports, Audience Report, Performance Metrics using Google Analytics – Sessions, Visits, Users, Average time on page, Bounce Rate, Exit Rate, Understanding Data patterns, Outliers, Trends, Graphing & Visualization, Setting up calculated fields, Pivots, and filters

Google Tag Manager

Google Tag Manager – Setup, Events, Triggers, Data Layers, Analytics Reporting – Linking to other platforms such as AdWords, Search Console, Setting up Dashboards, Templates, Behavior Flow checks, Terminology – Pixel tracking, Attribution, Sampling, Enhanced Ecommerce, Google Data studio Setup – reporting, automatic email setup, Alerts, Outlier/anomaly detection

Module 5: Design Principles & Tools

Design Principles

UX/UI Principles, CANVA, FIGMA hands-on to design a few mock-ups – Make display ads, Banner image, Social media post, Wireframe, Making Style Guide & Brand Manual, Creating Website Prototypes with Low, Medium & High fidelity wireframes, Wireframe annotations, Designing personas, journey maps & user flow

Project: Design Carousal, Post, Social Media Banner, Infographics

Module 6: Content Writing, Distribution & Content Marketing

Content Writing & Distribution

Types of content – Informational, Navigational, Entertainment, Engagement, Content for – SEO (On-page, Off-page), Social Media Content & Caption, Infographics Content, Blogs, eBook, Website Content, Ad Copy Content, Audio Script, Video Script, UGC – User generated content

Content planning – tonality, topic for marketing, themes, trends, Apt use of Keyword in content, Content Distribution Calendar, Content measurement – Analytics

Content SEO

Keyword Research, Headline Tag Optimization, Content Optimization, Readability Improvisation, Anchor Text, Title optimization, Use of Focus, Related keywords and Synonyms, Keyword frequency, External/Outbound linking, Internal Linking, Anchor text, Write keyword-rich Meta description

Tools: CoScheduler Headline Analyzer, Keyword Planner, Hemingway editor, Yoast SEO, Rank Math, Grammarly, Canva, Google Search Console, WordPress

Project: Blog Writing on WordPress & Medium

Module 7: Social Media Marketing

Key Concepts & Social Media Marketing

Understanding Brand Guidelines and the Brand’s Goal, Social Media Strategy as per business & goals – Aligning the TG, the message, the Best practices for the Brand, Identifying fake followers and optimization, Influencers Partnerships

Social Media Marketing & Optimization on:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest

What is brand’s social presence and how to build it?, Social Media Optimization (SMO), Types of Content on Social Media – Informational, Educational, Explainer, Entertainer, Contests, Topical Series, Brand Education and their appropriate use, Content Repurposing, Seasonality trends, Collaborations, Employer Branding Activity

Terminologies â€“ Likes, Shares, Retweets, Comments, Reach, Organic Share, Followers, Influencers, caption, hashtag, alt-text, filters, tags, image tags

Social Media Posts Distribution Plan & Execution

Social Media Activity Calendar – Content Planning, Creation, Distribution, Engagement, Social Media Post optimization – Mastering the Post types – Newsfeed, Story, Video, Thumb stoppers, Hashtags

Social Media Key Metrics & Analytics for LinkedIn, FB, Instagram, Twitter, Pinterest

Project: Social Media Posts Creation & Distribution

Module 8: Inbound Marketing

What is Inbound Marketing?, Inbound Marketing Strategies, Common problems that inbound marketing can solve, ROI of a successful inbound marketing program, Planning, implementing, and optimizing your inbound marketing program

Module 9: YouTube Marketing

What is YouTube Marketing and Why is it different from others?

Create a YouTube Channel?, YouTube Channel Optimization, Adding & Managing multiple channels, Manage Channel Permissions, YouTube Brand Guideline, YouTube video SEO – Title, Description, Timestamp, Tags, Category, Playlist, Thumbnail, SRT Files, Cards & End Screens, Types of YouTube videos that can be created for achieving goals – Testimonials, Product/Service Demonstration, Explainer/Tutorial, Expert Interviews, Project Review, Case Studies, YT Live, Video Blogs, Event Videos

YouTube Video Script writing to video making and publishing, Market your YouTube Channel organically, Cross-Promote with Other Channels, YouTube Analytics

Tools â€“ Keepvid, Loom, VidTao etc.

Module 10: Google Ads, Display Ads

Why Paid Media Marketing? How to optimize your budget on Organic and paid-media marketing, Know the platforms and ad optimization

Terminology â€“ Awareness, Engagement, Acquisition, Advocacy, Retention, Examples of Marketing campaigns, KPIs and Measurement for Performance & Branding Campaigns, Tools – Social Media Ad, Google Ads, UTM builder, MS Excel

Google Ads

Overview of Search Engine Marketing, Introduction to Google Ads – Introduction to Auction model, Bids, Keywords, Search Ads; Account structure – Campaign, Adgroups, Keywords, Themes, KPIs, Adcopies; Terminology – Campaign, Click Through Rate (CTR), Cost per Click (CPC), Conversion, Conversion Rate, Cost per Acquisition (CPA), Cost per Lead (CPL), Real-time Bidding, Clicks, Impressions; Google Ads Best Practices, Working with Keywords, Optimizing Your Keywords Strategy for Ads

Types of Google Ads Campaign:

  • Search (SERP)
  • Display (Banner Ads)
  • Video (YouTube Ads)
  • App (Playstore Ads)
  • Shopping (SERP)
  1. Search Ads – Campaign design exercise – Writing Ads in Google Ads, Creating and Managing Your Ad Campaigns, Ads Reporting and Account Performance, Integrating Google Analytics with Google Ads, Leveraging the Ads Report in Google Analytics, Campaign optimization – Metrics evaluation, Responsive Search Ads, Dynamic Keyword Insertion, Smart PLAs, Parametric Ads, Conversion Tracking in Google Ads, Integrate your Google Ads with your CRM.
  2. Shopping Ads â€“ Product Listing Ads, Feed setup & Management, Bidding, Campaign Optimization, App Install Ads â€“ UAC, Campaign Design, Optimization, Event tracking & Measurement
  3. Banner/Display Ads – In-market segment, Responsive Display Ads, Affinity Audience, Placement, Topic targeting, Create banner Ads, Optimizing Your Google Display Network Results, Is GDN the right choice in your ads?, Native Ads
  4. YouTube Ads – Types of Video Ads, How to Advertise on YouTube: Launch an Ad Campaign, YouTube Studio, Tips for Optimizing Your Video Ads, Tools – YouTube, YouTube Studio, VidIQ
  5. Audio Ads – Purpose of Audio Ads , Podcast Advertising Terminology, Types of Podcast Ads, Spotify Ads, Podcast Ads, YT Audio only Ads

Live Project: Create an Ad on Google Search and measure the metrics

Module 11: Social Media Ads

  1. Facebook Ads – Facebook Ads Manager, Facebook Lead Generation Ads, Types of Campaign Objectives from Facebook – Leads, Clicks, Sales, Engagement, Views; Terminology – Placement, Audiences, Interests, Bids, CPA, Events, Reach, Understanding Facebook Algorithm – Campaign Structure, Learning Phase, Bidding algorithms, Facebook Creative, Best Practices
  2. Instagram Ads – Instagram Audience, Instagram adoption by brands in the industry, Campaign Structure, Learning Phase, Instagram Creatives, Best Practices
  3. LinkedIn Ads – Understanding LinkedIn Audience, Who should & How to advertise on LinkedIn?, LinkedIn Targeting Options, Anatomy of LinkedIn Ads, Types of LinkedIn Ads, How much does LinkedIn Ad Costs?, How to capture leads on LinkedIn?, Campaign Design, Audience selection, Campaign Optimization, Tracking Ad performance metrics & optimize ads
  4. Quora Forum Ads – Why Quora is Important, Quora for Marketing, Find Your Audience on Quora, Content Generation, Distribution and Amplification, Positioning Your Brand as a Leader in Your Industry, Accelerate Growth with Promoted Answers – Paid advertising on Quora

Live Project: Create an ad through Facebook’s Ads Manager – Choose Objective, Audience, Set Budget, Monitor Ad Campaign performance metrics & optimize ads

Module 12: Google My Business

Local SEO (GMB & Citations), Setup, Optimization, NAP Standardization, Events & Updates, Citations, Optimize to rank on local keywords

Module 13: Email Marketing & Webchat (Chatbot)

Email Marketing

How Email Marketing Works and When to use it?, Benefits of Email Marketing, Types of Email Marketing campaigns, The Do’s & Don’ts of Email Etiquettes, Bulk Email Marketing Tools, Create an Email Marketing Content Strategy, Build Your Email Marketing List, Email Campaign Creation, Email Personalization, Email Scheduling, Generating & Analyzing Email Campaign Reports

Project: Create an Email Template and send your first email with Mail chimp

Chatbot

How to start Chatbot, Getting started with Zopim Chatbot, Generating leads through chatbot, Tracking with Google Analytics, Conversation building through Webchat, Setting up Triggers, Webchat Analysis

Module 14: Drip Marketing & Email Automation

Understanding Drip Terminologies, Techniques to build Subscriber List, Designing Automated Workflows, List Management, Designing Campaigns, Drip Automation Rules, Reporting & Analytics

Module 15: CRM Customer Relationship Management

What is Customer Relationship Management?, Tools used in Customer Relationship Management, Attributes & Objective of CRM, Types of CRM, CRM Automation, Software Buying Consideration, Customer-Supplier Relationships, Types of Customers, Customer Lifecycle, Customer Acquisition, Customer Management Strategies, Strategies for Customer Retention, Developing and Implementing CRM Strategy, Developing and Maintaining Customer-Related Database, Data Attributes, warehousing, access and evaluation

Module 16: Affiliate Marketing

What is affiliate marketing & how to get started, Commission structures in affiliate programs, Types of Affiliate marketing Programs, Affiliate Networks, Steps to Become an Online Affiliate Marketer, Affiliate Marketing Mistakes and Strategies to Avoid, Tracking algorithm for affiliate marketing program, Resources required to get started

Module 17: Influencer Marketing

What is Influencer Marketing, Developing influencer marketing strategy, finding right influencer for your business, creating impressive content for influencers to publish, influencer engagement plan, pitching an influencer to associate, influencer campaigns, measure effectiveness of influencer marketing campaign

Module 18: ORM – Online Brand Reputation Management

The Customer Feedback Loop, Nature of Comments (Transactional, Complaint, Compliment, Feature Request, Claim, Referral, Engagement), Categorizing Customer Feedback, Acting On Customer Feedback, Responding to Crisis & Damaging situations – Best Practices, Moment Marketing meets ORM – Turning Problems to Opportunities, Social Listening

Module 19: Media Planning & Buying

Online & Offline Media, Market research, understand consumer behavior, Media Mix, Media planning, Measurement of Media Audience, Media Strategy & Budgeting, Media Buying, Monitoring & Optimizing Ad Performances

Module 20: Mobile Marketing

Introduction to Mobile marketing, Mobile Friendly website, importance of mobile friendliness website & content, Mobile App for Push Notifications & In-App Notifications, App building & Monetization, Listing app on app stores, App store optimization, Mobile marketing campaigns

Module 21: Webinar Creation & Marketing

What is webinar, Why webinar marketing is important?, GoToMeeting, setting up meeting room, hosting a meeting, Joining a meeting, sharing screen, annotations, Downloading meetings in mp4/video format

Module 22: Advance Analytics With Excel & Power BI

Excel for Digital Media Analytics

Excel Functions – Sum, Average, Count, Time, Date, Left, Right, VLOOKUP, HLOOKUP, If, Now, Concatenation, Sorting Data, Find & Replace, Text to Column, Paste Special, Pivot Table, Data Validation, Conditional Formatting, Filter, Transpose, Excel Charting Techniques

POWER BI

Introduction to Power BI, Installation of application, Power BI Vs Other Visualization tools, Power BI Visualization Options, Power BI Excel Integration, Project – Work on a demo data

Module 23: Emerging Technology In Digital Marketing

Walkthrough of MarTech, Digital Marketing roles & responsibilities in Digital Transformation, Roles of IoT & Robotics in Digital Marketing, AR, VR & the future of Digital Marketing, Role of AI in the future of Digital Marketing, Scope of AI & ML in Digital Marketing

Capstone Project: Brand Audit & Optimization

Optional Project: (20-days) Digital Audit of 5+ brands from any one of the below 9 Industries. Creation of report and Digital Marketing optimization strategy.

Program Highlights

500500 Program Highlights
Request

    Module 0: Introduction To Marketing

    Purpose of Marketing, 4Ps of Marketing, STP, Market Size Evaluation, Types of Media based marketing, Role of marketing in an organization, Important terms in marketing

    Module 1: Digital Marketing Concepts

    • Introduction to Digital Marketing

    Origin & Evolution of Digital Marketing, Why Digital Marketing? Does all business need same marketing, channel & communication? Digital Marketing Mindmap, Digital Ads Market in India, Digital Marketing Models – B2B, B2C, B2B2C, H2H

    Digital Marketing Skills, Roles & Responsibilities, Opportunity of jobs in company, agency and freelancing

    • Key Concepts of Digital Marketing

    Organic and Paid Marketing, PPC, SEM, SEO, SMM, Various Metrics and their use (CPC, CPM, CPA, COCA, CTR etc.), Types of Content – Written & Visuals, Types of digital Ads – Search, Digital Media, Video, Display, User journey & audience persona (Create persona cards), SWOT Analysis & competitor analysis, Digital Marketing Strategy – AIDA, Marketing to Sales to ROI, POEM Framework, Purpose/objective, Buyer Persona, Content, Channel, Time, Budget, Analytics

    Project: Build Digital Marketing Strategy (Case Studies)

    Module 2: WordPress Website Development

    Domain, Hosting, CMS, Plugins & Theme Builder

    Understanding WordPress Dashboard, Publishing content on website, Adding Navigation bar, sections & folds, embedding YouTube Videos on the website, Adding Featured Image, Adding Footer to the website, Generating user access to the website

    Difference between Pages & Posts, Plugins, Elementor Theme Builder, Build a landing page using Elementor, Writing a blog on the website,  scheduling posts on website, WordPress website Tips & Tricks

    Project: Build a Website with 5 pages

    Module 3: Search Engine Optimization (SEO)

    Introduction to SEO

    What is SEO & its importance, How search engine bots discover websites & pages, Roles and responsibilities of SEO team, What is On-Page SEO and Off-page SEO

    Setup (GA, Console, GTM)

    • Google Ads
    • Google Search Console
    • Google Tag Manager

    Part-1: On-Page SEO & Technical SEO

    Domain optimization, URL Optimization, Sitemap, Site structure & navigation, URL Structure, Breadcrumbs, Domain Authority, Page Authority, Canonical Tags, Meta Tags, Keyword Research, Heading Tags (H1 to H6), Image Optimization using Title and Alt Text, Internal Linking, Mobile friendliness, Page Load time & Page speed suggestions, Redirection, Secure Sockets Layer – SSL Certificate, Robots.txt, Sitemap creation & submission, Schema Markup, Feature Snippet, No index, No Follow Tags, Canonical URLs/Tags, Broken/Dead link

    Part-2: Off-page SEO

    Introduction to Off Page SEO, Follow Vs No Follow Links, Search Engine Submissions, Business Listing, Directory Submissions, Social Bookmarking, Classified Ads, PDF/PPT Submissions, Article Submissions, Press Release Submissions, Image Submissions, Video Submissions, Forum Submissions, Blog Commenting, Guest Posting, Local Business Listing (Google), Off-Page Competitor Analysis for Traffic sources, backlinks & blogs), Google Updates, Web 2.0

    Tools: RankMath, SimilarWeb, Audit sites, Google Analytics, SEMrush, MOZ, Google Search Console, screemingfrog, Ahref, Google PageSpeed Insights, Ubersuggest, Schema.org etc.

    Access to all tools for practice

    Module 4: Google Analytics & Google Tag Manager

    Google Analytics

    Google Analytics Walkthrough, How to Set Up Google Analytics, Google Analytics Dimensions and Metrics, Hierarchy in Google Analytics, Account Setup, Property Setup, View Setup, Integration with Website, Admin Panel Navigation, Custom Reports, Share/Download Reports, Acquisition Reports, Behavior Reports, Conversion Reports, Audience Report, Performance Metrics using Google Analytics – Sessions, Visits, Users, Average time on page, Bounce Rate, Exit Rate, Understanding Data patterns, Outliers, Trends, Graphing & Visualization, Setting up calculated fields, Pivots, and filters

    Google Tag Manager

    Google Tag Manager – Setup, Events, Triggers, Data Layers, Analytics Reporting – Linking to other platforms such as AdWords, Search Console, Setting up Dashboards, Templates, Behavior Flow checks, Terminology – Pixel tracking, Attribution, Sampling, Enhanced Ecommerce, Google Data studio Setup – reporting, automatic email setup, Alerts, Outlier/anomaly detection

    Module 5: Design Principles & Tools

    Design Principles

    UX/UI Principles, CANVA, FIGMA hands-on to design a few mock-ups – Make display ads, Banner image, Social media post, Wireframe, Making Style Guide & Brand Manual, Creating Website Prototypes with Low, Medium & High fidelity wireframes, Wireframe annotations, Designing personas, journey maps & user flow

    Project: Design Carousal, Post, Social Media Banner, Infographics

    Module 6: Content Writing, Distribution & Content Marketing

    Content Writing & Distribution

    Types of content – Informational, Navigational, Entertainment, Engagement, Content for – SEO (On-page, Off-page), Social Media Content & Caption, Infographics Content, Blogs, eBook, Website Content, Ad Copy Content, Audio Script, Video Script, UGC – User generated content

    Content planning – tonality, topic for marketing, themes, trends, Apt use of Keyword in content, Content Distribution Calendar, Content measurement – Analytics

    Content SEO

    Keyword Research, Headline Tag Optimization, Content Optimization, Readability Improvisation, Anchor Text, Title optimization, Use of Focus, Related keywords and Synonyms, Keyword frequency, External/Outbound linking, Internal Linking, Anchor text, Write keyword-rich Meta description

    Tools: CoScheduler Headline Analyzer, Keyword Planner, Hemingway editor, Yoast SEO, Rank Math, Grammarly, Canva, Google Search Console, WordPress

    Project: Blog Writing on WordPress & Medium

    Module 7: Social Media Marketing

    Key Concepts & Social Media Marketing

    Understanding Brand Guidelines and the Brand’s Goal, Social Media Strategy as per business & goals – Aligning the TG, the message, the Best practices for the Brand, Identifying fake followers and optimization, Influencers Partnerships

    Social Media Marketing & Optimization on:

    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • Pinterest

    What is brand’s social presence and how to build it?, Social Media Optimization (SMO), Types of Content on Social Media – Informational, Educational, Explainer, Entertainer, Contests, Topical Series, Brand Education and their appropriate use, Content Repurposing, Seasonality trends, Collaborations, Employer Branding Activity

    Terminologies â€“ Likes, Shares, Retweets, Comments, Reach, Organic Share, Followers, Influencers, caption, hashtag, alt-text, filters, tags, image tags

    Social Media Posts Distribution Plan & Execution

    Social Media Activity Calendar – Content Planning, Creation, Distribution, Engagement, Social Media Post optimization – Mastering the Post types – Newsfeed, Story, Video, Thumb stoppers, Hashtags

    Social Media Key Metrics & Analytics for LinkedIn, FB, Instagram, Twitter, Pinterest

    Project: Social Media Posts Creation & Distribution

    Module 8: Inbound Marketing

    What is Inbound Marketing?, Inbound Marketing Strategies, Common problems that inbound marketing can solve, ROI of a successful inbound marketing program, Planning, implementing, and optimizing your inbound marketing program

    Module 9: YouTube Marketing

    What is YouTube Marketing and Why is it different from others?

    Create a YouTube Channel?, YouTube Channel Optimization, Adding & Managing multiple channels, Manage Channel Permissions, YouTube Brand Guideline, YouTube video SEO – Title, Description, Timestamp, Tags, Category, Playlist, Thumbnail, SRT Files, Cards & End Screens, Types of YouTube videos that can be created for achieving goals – Testimonials, Product/Service Demonstration, Explainer/Tutorial, Expert Interviews, Project Review, Case Studies, YT Live, Video Blogs, Event Videos

    YouTube Video Script writing to video making and publishing, Market your YouTube Channel organically, Cross-Promote with Other Channels, YouTube Analytics

    Tools â€“ Keepvid, Loom, VidTao etc.

    Module 10: Google Ads, Display Ads

    Why Paid Media Marketing? How to optimize your budget on Organic and paid-media marketing, Know the platforms and ad optimization

    Terminology â€“ Awareness, Engagement, Acquisition, Advocacy, Retention, Examples of Marketing campaigns, KPIs and Measurement for Performance & Branding Campaigns, Tools – Social Media Ad, Google Ads, UTM builder, MS Excel

    Google Ads

    Overview of Search Engine Marketing, Introduction to Google Ads – Introduction to Auction model, Bids, Keywords, Search Ads; Account structure – Campaign, Adgroups, Keywords, Themes, KPIs, Adcopies; Terminology – Campaign, Click Through Rate (CTR), Cost per Click (CPC), Conversion, Conversion Rate, Cost per Acquisition (CPA), Cost per Lead (CPL), Real-time Bidding, Clicks, Impressions; Google Ads Best Practices, Working with Keywords, Optimizing Your Keywords Strategy for Ads

    Types of Google Ads Campaign:

    • Search (SERP)
    • Display (Banner Ads)
    • Video (YouTube Ads)
    • App (Playstore Ads)
    • Shopping (SERP)
    1. Search Ads – Campaign design exercise – Writing Ads in Google Ads, Creating and Managing Your Ad Campaigns, Ads Reporting and Account Performance, Integrating Google Analytics with Google Ads, Leveraging the Ads Report in Google Analytics, Campaign optimization – Metrics evaluation, Responsive Search Ads, Dynamic Keyword Insertion, Smart PLAs, Parametric Ads, Conversion Tracking in Google Ads, Integrate your Google Ads with your CRM.
    2. Shopping Ads â€“ Product Listing Ads, Feed setup & Management, Bidding, Campaign Optimization, App Install Ads â€“ UAC, Campaign Design, Optimization, Event tracking & Measurement
    3. Banner/Display Ads – In-market segment, Responsive Display Ads, Affinity Audience, Placement, Topic targeting, Create banner Ads, Optimizing Your Google Display Network Results, Is GDN the right choice in your ads?, Native Ads
    4. YouTube Ads – Types of Video Ads, How to Advertise on YouTube: Launch an Ad Campaign, YouTube Studio, Tips for Optimizing Your Video Ads, Tools – YouTube, YouTube Studio, VidIQ
    5. Audio Ads – Purpose of Audio Ads , Podcast Advertising Terminology, Types of Podcast Ads, Spotify Ads, Podcast Ads, YT Audio only Ads

    Live Project: Create an Ad on Google Search and measure the metrics

    Module 11: Social Media Ads

    1. Facebook Ads – Facebook Ads Manager, Facebook Lead Generation Ads, Types of Campaign Objectives from Facebook – Leads, Clicks, Sales, Engagement, Views; Terminology – Placement, Audiences, Interests, Bids, CPA, Events, Reach, Understanding Facebook Algorithm – Campaign Structure, Learning Phase, Bidding algorithms, Facebook Creative, Best Practices
    2. Instagram Ads – Instagram Audience, Instagram adoption by brands in the industry, Campaign Structure, Learning Phase, Instagram Creatives, Best Practices
    3. LinkedIn Ads – Understanding LinkedIn Audience, Who should & How to advertise on LinkedIn?, LinkedIn Targeting Options, Anatomy of LinkedIn Ads, Types of LinkedIn Ads, How much does LinkedIn Ad Costs?, How to capture leads on LinkedIn?, Campaign Design, Audience selection, Campaign Optimization, Tracking Ad performance metrics & optimize ads
    4. Quora Forum Ads – Why Quora is Important, Quora for Marketing, Find Your Audience on Quora, Content Generation, Distribution and Amplification, Positioning Your Brand as a Leader in Your Industry, Accelerate Growth with Promoted Answers – Paid advertising on Quora

    Live Project: Create an ad through Facebook’s Ads Manager – Choose Objective, Audience, Set Budget, Monitor Ad Campaign performance metrics & optimize ads

    Module 12: Google My Business

    Local SEO (GMB & Citations), Setup, Optimization, NAP Standardization, Events & Updates, Citations, Optimize to rank on local keywords

    Module 13: Email Marketing & Webchat (Chatbot)

    Email Marketing

    How Email Marketing Works and When to use it?, Benefits of Email Marketing, Types of Email Marketing campaigns, The Do’s & Don’ts of Email Etiquettes, Bulk Email Marketing Tools, Create an Email Marketing Content Strategy, Build Your Email Marketing List, Email Campaign Creation, Email Personalization, Email Scheduling, Generating & Analyzing Email Campaign Reports

    Project: Create an Email Template and send your first email with Mail chimp

    Chatbot

    How to start Chatbot, Getting started with Zopim Chatbot, Generating leads through chatbot, Tracking with Google Analytics, Conversation building through Webchat, Setting up Triggers, Webchat Analysis

    Module 14: Drip Marketing & Email Automation

    Understanding Drip Terminologies, Techniques to build Subscriber List, Designing Automated Workflows, List Management, Designing Campaigns, Drip Automation Rules, Reporting & Analytics

    Module 15: CRM Customer Relationship Management

    What is Customer Relationship Management?, Tools used in Customer Relationship Management, Attributes & Objective of CRM, Types of CRM, CRM Automation, Software Buying Consideration, Customer-Supplier Relationships, Types of Customers, Customer Lifecycle, Customer Acquisition, Customer Management Strategies, Strategies for Customer Retention, Developing and Implementing CRM Strategy, Developing and Maintaining Customer-Related Database, Data Attributes, warehousing, access and evaluation

    Module 16: Affiliate Marketing

    What is affiliate marketing & how to get started, Commission structures in affiliate programs, Types of Affiliate marketing Programs, Affiliate Networks, Steps to Become an Online Affiliate Marketer, Affiliate Marketing Mistakes and Strategies to Avoid, Tracking algorithm for affiliate marketing program, Resources required to get started

    Module 17: Influencer Marketing

    What is Influencer Marketing, Developing influencer marketing strategy, finding right influencer for your business, creating impressive content for influencers to publish, influencer engagement plan, pitching an influencer to associate, influencer campaigns, measure effectiveness of influencer marketing campaign

    Module 18: ORM – Online Brand Reputation Management

    The Customer Feedback Loop, Nature of Comments (Transactional, Complaint, Compliment, Feature Request, Claim, Referral, Engagement), Categorizing Customer Feedback, Acting On Customer Feedback, Responding to Crisis & Damaging situations – Best Practices, Moment Marketing meets ORM – Turning Problems to Opportunities, Social Listening

    Module 19: Media Planning & Buying

    Online & Offline Media, Market research, understand consumer behavior, Media Mix, Media planning, Measurement of Media Audience, Media Strategy & Budgeting, Media Buying, Monitoring & Optimizing Ad Performances

    Module 20: Mobile Marketing

    Introduction to Mobile marketing, Mobile Friendly website, importance of mobile friendliness website & content, Mobile App for Push Notifications & In-App Notifications, App building & Monetization, Listing app on app stores, App store optimization, Mobile marketing campaigns

    Module 21: Webinar Creation & Marketing

    What is webinar, Why webinar marketing is important?, GoToMeeting, setting up meeting room, hosting a meeting, Joining a meeting, sharing screen, annotations, Downloading meetings in mp4/video format

    Module 22: Advance Analytics With Excel & Power BI

    Excel for Digital Media Analytics

    Excel Functions – Sum, Average, Count, Time, Date, Left, Right, VLOOKUP, HLOOKUP, If, Now, Concatenation, Sorting Data, Find & Replace, Text to Column, Paste Special, Pivot Table, Data Validation, Conditional Formatting, Filter, Transpose, Excel Charting Techniques

    POWER BI

    Introduction to Power BI, Installation of application, Power BI Vs Other Visualization tools, Power BI Visualization Options, Power BI Excel Integration, Project – Work on a demo data

    Module 23: Emerging Technology In Digital Marketing

    Walkthrough of MarTech, Digital Marketing roles & responsibilities in Digital Transformation, Roles of IoT & Robotics in Digital Marketing, AR, VR & the future of Digital Marketing, Role of AI in the future of Digital Marketing, Scope of AI & ML in Digital Marketing

    Capstone Project: Brand Audit & Optimization

    Optional Project: (20-days) Digital Audit of 5+ brands from any one of the below 9 Industries. Creation of report and Digital Marketing optimization strategy.

    Program Highlights

    Request

      Extra Benefits

      Extra Benefits

      4 (4)

      Ready to Use Templates

      • Brand Audit
      • Email Templates
      • Buyer Persona
      • Product Funnels
      • Campaign PPTs
      • Social Media Creatives
      5 (1)

      Digital Marketing Toolkits:

      • Agency Growth SOPs
      • SEO SOP Toolkit
      • Facebook Ads Toolkit
      • WordPress SOP
      • Google Ads Toolkit
      • Google Analytics 4 Toolkit
      6 (1)

      Upskilling Modules:

      • Content Creation Mastery
      • Freelancing Skills
      • Influencer Marketing
      • Social Media Monetization
      • Affiliate Marketing
      • Amazon Seller & Ads
      4 (4)

      Ready-to-Use Templates:

      • Brand Audit
      • Email Templates
      • Buyer Persona
      • Product Funnels
      • Campaign PPTs
      • Social Media Creatives
      5 (1)

      Digital Marketing Toolkits:

      • Agency Growth SOPs
      • SEO SOP Toolkit
      • Facebook Ads Toolkit
      • WordPress SOP
      • Google Ads Toolkit
      • Google Analytics 4 Toolkit
      6 (1)

      Upskilling Modules:

      • Content Creation Mastery
      • Freelancing Skills
      • Influencer Marketing
      • Social Media Monetization
      • Affiliate Marketing
      • Amazon Seller & Ads

      Industry Projects

      Industry Projects

      The One-Stop Learning Platform
      For Your Career

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      Career Advice

      Untitled design (4) (1)

      Guided Program

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      Specialisation

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      Practical Sessions

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      Placement Cell

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      Resources & Forum

      Career Advice

      Guided Program

      Specialisation

      Practical Sessions

      Placement Cell

      Resources & Forum

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      Still Not Sure About The Course?

      Avoid Confusion, Choose The Right Option That Suits Your Needs.

      Data Science & Artificial Intelligence Course

      We’ve got you covered with our Flexible Program

      We’ve got you covered with our Flexible Program

      100% Placement Assistance

      1-1 Personal mentorship Support

      Average Package Of INR 7LPA

      No Prior Coding Required

      Flexible Learning Journey

      Enroll in live courses with one year of support and the option to switch between batches and instructors.

      Lifelong Class Recordings:

      Gain access to recorded sessions for convenient review, guaranteeing continuous learning.

      Personalized Doubt Solving

      Benefit from one-on-one sessions customized to address your unique questions and concerns.

      Perpetual Support and Access

      Benefit from continuous support and lifelong availability of course resources.

      Intensive Training Experience

      Enjoy interactive learning with small batch sizes, facilitating effective doubt-solving and dynamic interactions.

      What Our Students & Experts Say ?

      Testimonials

      Azaj Khan Marketing Specialist

      This advance digital marketing & analytics course provides a growth mindset. The set of right experience, market skills and practical hands-on is quite unique. The mentors are quiet experienced and helpful. To succeed in digital marketing a right mentor and real-time experience is a must. I am definitely happy with the practical training approach of 1stepGrow Academy.

      Sanjiv Tiwari AVP - Marketing & Operations

      The courses at 1stepGrow are 100% live training making the sessions interactive and fruitful. I love the idea of saving time on travel and ability to ask doubts within the class. The pedagogy is advanced and with real-time industry projects. They help with industry recognized certifications too but it is their projects and support that definitely helped in easy upgradation.

      Rajendra Kamat Director - Marketing

      Growth is a choice. 1stepGrow has augmented skill training to the next level with their industry experience projects. I can vouch for this Digital Marketing program that mend some real talents. It will further enhance better and optimized marketing with this skill growth focused program. I always look forward to hire talent pool with prior practical knowledge in marketing.

      Data Science and Machine Learning Course

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      Elevate your career with our courses – gain the skills and knowledge that will set you apart and propel you toward success. Check your eligibility now and enroll today. Let’s make your career dreams a reality.

      FAQ

      What are the prerequisites for the 1stepGrow's Advance Digital Marketing & Analytics Course?

      The Advanced Digital Marketing & Analytics Course is designed as a beginner program that starts from the basics. Students entering the program should have a knack for using social media and a keen interest in digital marketing.

      What will I be preparing for in the Advance Digital Marketing & Analytics Course?

      The Advanced Digital Marketing Course covers all the essential concepts and tools related to digital marketing and analytics with advance practising of tools and concepts. The program includes:

      • Basics of digital marketing
      • Content Marketing
      • Graphic Designing using Canva
      • UI/UX basics
      • WordPress Website Development
      • On-page SEO & Off-page SEO
      • Google Analytics & Google Tag Manager
      • Google Ads / PPC / SEM
      • Google Console
      • Google My Business
      • Google Merchant Center
      • Social Media Optimization
      • Social Media Marketing
      • YouTube Marketing
      • Inbound Marketing
      • Email Marketing
      • Drip Marketing
      • Webchat (Chatbot)
      • Affiliate Marketing
      • Influencer Marketing
      • Mobile Marketing
      • Online Reputation Management
      • Media Planning & Buying
      • Webinar Creation & Marketing
      • AI tools for Digital Marketing like ChatGPT

      Am I eligible for this program if I belong to a non-technical background?

      Yes, this program does not require a technical background. It covers digital marketing tools and concepts comprehensively, starting from the basics and progressing to advanced topics. It is suitable for individuals from non-technical backgrounds.

       

      How many students are there in one batch?

      The Advance Digital Marketing & Analytics Course offers high-quality training with a focus on personalized attention. To optimize learning outcomes and encourage frequent doubt-solving sessions, we maintain small batch sizes of no more than 15 students. This approach allows for individualized mentorship and promotes an interactive learning environment.

      What are the benefits of a 1-year subscription to the program?

      Students participating in our Advance Digital Marketing & Analytics Course enjoy a 1-year subscription, providing them with continuous access to live class support, mentorship from the institute, and job referrals throughout the subscription period.

      What benefits does the online training program offer students?

      The online training program for the Advance Digital Marketing & Analytics Course offers students a variety of benefits:

      • Timely resolution of queries during live sessions.
      • Access to recorded classes for reviewing previous sessions and clarifying doubts.
      • Availability of recorded discussions on assignments and projects.
      • Access to session recordings and comprehensive course materials for future reference.

      What is the duration of the Advance Digital Marketing Course?

      The duration of the Advance Digital Marketing Course is approximately 4.5 months (160 hours). It includes live training sessions, hands-on training on live projects, and interview preparations

      Can you explain how instructor-led online training works in the Advanced Digital Marketing & Analytics Course?

      The Advanced Digital Marketing & Analytics Course utilizes instructor-led online training, where students participate in live sessions led by industry experts. This training method involves interactive discussions, practical exercises, and real-world case studies, enabling participants to gain in-depth knowledge of advanced digital marketing strategies and analytics techniques.

      What if I miss a live session in the Advanced Digital Marketing & Analytics Course?

      In the Advanced Digital Marketing & Analytics Course, if you happen to miss a live session, don’t worry. The instructor-led online training format ensures that recorded sessions are available for you to review. This allows you to catch up on the content you missed and stay on track with the course, ensuring a seamless learning experience.

      How does a smaller batch size contribute to better learning in the Advance Digital Marketing & Analytics Course?

      The Advance Digital Marketing & Analytics Course benefits from a smaller batch size, facilitating an enriched learning experience. With fewer participants, students can actively engage and have their queries resolved within the session. The trainer can deliver the course content at an optimal pace, ensuring that students receive personalized attention and their questions are addressed effectively.

      Can students interact and ask questions during the live training sessions in the Advanced Digital Marketing & Analytics Course?

      Certainly! Student interaction and questions are highly encouraged during the live training sessions in the Advanced Digital Marketing & Analytics Course. Our objective is to create an interactive learning environment where students can engage with the trainer and clarify any doubts they may have. To ensure effective interaction, we limit the class size to a maximum of 15 students per batch.

      How will this course help me in my career?

      The Advance Digital Marketing & Analytics Course empowers you with skills and knowledge to excel in the dynamic field of digital marketing. Combining comprehensive digital marketing strategies with in-depth analytics techniques, this course enables you to drive data-informed marketing campaigns and achieve measurable results. Through real-time projects and specialized training on leading digital marketing analytics tools like Power BI, you’ll gain practical experience in analyzing data, generating actionable insights, and optimizing marketing strategies. This course enhances your career prospects in roles such as digital marketing specialist, social media strategist, or SEO analyst in today’s competitive digital landscape.

      Are there any assessments or exams during the course?

      Yes, to assess your progress and understanding of the concepts taught, there will be periodic assessments and exams throughout the Advance Digital Marketing & Analytics Course. These evaluations are designed to ensure that you have a strong grasp of the topics covered and to help you identify areas that may require additional focus.

      Will I have access to the course materials even after completing the program?

      Yes, you will receive lifetime access to the course materials. This includes recordings of the live sessions, class notes, assignments, and other learning resources. This ensures that you can refer back to the content whenever you need to revise or revisit any topic covered during the course.

      Can I access the learning materials on my mobile device?

      Yes, the learning materials for the Advance Digital Marketing & Analytics Course, including recorded sessions, assignments, and course materials, are accessible through our online learning platform, which is designed to be mobile-friendly. This allows you to access the content on your mobile device, giving you the flexibility to learn on the go.

      What kind of support can I expect during the course?

      During the Advance Digital Marketing & Analytics Course, you can expect comprehensive support from our team. This includes live class support, doubt-solving sessions, discussion forums, mentorship, and access to the learning materials. Our aim is to ensure that you have a smooth learning journey and that all your queries and concerns are addressed promptly.

      Does the Advance Digital Marketing & Analytics Course offer practical training?

      Absolutely! The Advance Digital Marketing & Analytics Course provides extensive practical training. You’ll have the opportunity to work on real-time projects, utilizing cutting-edge digital marketing strategies and analytics tools. This hands-on experience will enable you to develop data-driven marketing campaigns, optimize online presence, and measure business outcomes effectively.

      What role do domain specializations play in the Advance Digital Marketing & Analytics Course, and how do they benefit participants?

      Domain specializations in the Advance Digital Marketing & Analytics Course offer participants industry-specific training and expertise. These specializations provide in-depth knowledge, mentorship, and hands-on experience through relevant projects. By specializing in a specific domain, participants gain valuable skills and stand out in the job market, increasing their job prospects and ability to excel in the field of digital marketing and analytics.

      How many digital audit projects are part of the Advance Digital Marketing & Analytics Course?

      The Advance Digital Marketing & Analytics Course includes 2 digital audit projects. These projects offer participants the opportunity to apply their knowledge and gain practical experience by working on real-world scenarios in the domain of advanced digital marketing and analytics.

      What is a project experience and how do I get certified for it?

      Our students have the opportunity to engage in industry projects that align with their domain specializations, allowing them to work on comprehensive projects from start to finish. These projects can range from freelance assignments to projects with companies. Once the project is completed, we conduct assessments in partnership with our trusted company. If the project meets the required standards, we proudly present a project experience certificate, jointly certified by our partner company.

      Will I have access to industry experts or mentors during the Advance Digital Marketing & Analytics Course?

      Yes, the Advance Digital Marketing & Analytics Course grants you access to industry experts and mentors. These professionals, with their deep understanding of digital marketing and analytics, will be available to guide you, provide insights, and offer mentorship as you navigate the intricacies of advanced digital marketing strategies and analytics techniques

      Can I join a community or forum to interact and collaborate with other students in the Advance Digital Marketing & Analytics Course?

      Yes, the Advance Digital Marketing & Analytics Course offers a community forum for students to interact and collaborate. This forum serves as a hub for discussions, knowledge sharing, and collaboration among learners. It provides a platform to engage with fellow students, exchange ideas, and seek advice, enhancing your understanding of advanced digital marketing and analytics strategies.

      How can I seek resolution for my queries outside the class in the Advance Digital Marketing & Analytics Course?

      To ensure that participants of the Advance Digital Marketing & Analytics Course can resolve their queries outside the class, we provide a dedicated student forum. If you have any doubts or encounter any challenges while practicing, you can post your queries on the forum. Our trainers and fellow students actively participate on the forum, providing valuable insights and solutions.

      What is the approach for conducting doubt-solving sessions in the Advance Digital Marketing & Analytics Course?

      In the Advance Digital Marketing & Analytics Course, we understand the significance of addressing doubts and providing comprehensive support. Therefore, we conduct doubt-solving sessions within the class to address queries and clarify concepts. These sessions enable participants to engage with the trainers and enhance their understanding of the course topics.

      What is the Fee for the Advance Digital Marketing Course?

      The total fees for advance digital marketing course is INR 36,900/- + 18% GST

      Can I pay in instalments for the Advance Digital Marketing Course?

      Yes, you can pay the fees in instalments by taking a no-cost EMI option for INR 3,629/month for a 12-month EMI. You can choose an interest free loan by submitting Aadhar, PAN, 3-month salary slip and other required documents to our banking partner.

      What are the different modes of payments available?

      The different payment methods accepted by us are:

      • Unified Payments Interface (UPI)
      • Net Banking
      • Bank Transfer
      • Debit Card
      • Credit Card
      • Visa
      • *Zero-cost EMI

      Can I avail installment options for course fee payment in the Advance Digital Marketing & Analytics Course?

      Yes, we offer installment options for course fee payment in the Advance Digital Marketing & Analytics Course. We understand the financial concerns of our students and strive to provide flexible payment solutions. You can reach out to our admissions team to discuss the available payment plans and choose the one that suits your financial requirements.

      Is there any scholarship/discount available?

      1stepGrow offers 10 – 15% scholarship on early-birds. Our counselors will inform you if an early bird discount is available for the course.

      What is Group Discount?

      Group discounts are available to promote ease in program fees. The discount applies to all members of a group who join the course together. For a group of 2, there is a 5% extra discount, and for a group of 4 or more, there is a 10% extra discount.

      What does the Job Assistance program in the Advance Digital Marketing & Analytics Course offer?

      The Advance Digital Marketing & Analytics Course features a Job Assistance program that supports participants in their career advancement in the digital marketing industry. Through this program, we provide guidance, resources, and industry connections to help participants secure job opportunities in digital marketing and analytics roles.

       

      Our job assistance program is a four step program:

      • Portfolio building with Website, LinkedIn, Freelance platforms
      • Resume Preparation
      • Mock Interviews
      • Job Referrals

      How will the mock interview be conducted and how can I understand where to improve?

      Mock interviews for the Advance Digital Marketing & Analytics Course are conducted online via video mode. Feedback on your performance will be provided within a week. You will receive a recorded video of the interview, allowing you to identify areas for improvement in both soft skills and technical skills.

      Will I receive job assistance after completing the Advance Digital Marketing & Analytics Course?

      Absolutely! Upon successful completion of the Advance Digital Marketing & Analytics Course, we provide comprehensive job assistance to our students. Our placement cell assists in resume building, interview preparation, and connects students with relevant job opportunities in the field of digital marketing and analytics. We are committed to supporting our students in their career transition and helping them secure rewarding positions in the industry.

      How many job referrals will be provided?

      Our Advance Digital Marketing & Analytics Course offers job referral assistance to our students. We have established partnerships with renowned companies in the digital marketing and analytics domain, and we refer our qualified students to these organizations for job opportunities.

      What’s the eligibility for a job assistance program at 1stepGrow?

      To be eligible for job assistance from 1stepGrow, you need to meet specific criteria. These include successfully completing all assessment tests, submitting assignments in a timely manner, actively participating in real-time projects, and demonstrating your proficiency in digital marketing and analytics concepts.

      Will I get a Course Completion Certificate from 1stepGrow?

      Yes, upon successfully completing the Advance Digital Marketing & Analytics Course, you will receive a Course Completion Certificate from 1stepGrow. This certificate validates your expertise in advanced digital marketing strategies and analytics techniques.

      Are there academic certifications provided in the course?

      Yes, 12+ globally recognized certifications by HubSpot & Google we provide academic certifications as part of the Advance Digital Marketing & Analytics Course. These certifications recognize your knowledge and skills in digital marketing and analytics, showcasing your ability to strategize and implement effective marketing campaigns while leveraging data-driven insights.

      What are the prerequisites for the 1stepGrow's Advance Digital Marketing & Analytics Course?

      The Advanced Digital Marketing & Analytics Course is designed as a beginner program that starts from the basics. Students entering the program should have a knack for using social media and a keen interest in digital marketing.

      What will I be preparing for in the Advance Digital Marketing & Analytics Course?

      The Advanced Digital Marketing Course covers all the essential concepts and tools related to digital marketing and analytics with advance practising of tools and concepts. The program includes:

      • Basics of digital marketing
      • Content Marketing
      • Graphic Designing using Canva
      • UI/UX basics
      • WordPress Website Development
      • On-page SEO & Off-page SEO
      • Google Analytics & Google Tag Manager
      • Google Ads / PPC / SEM
      • Google Console
      • Google My Business
      • Google Merchant Center
      • Social Media Optimization
      • Social Media Marketing
      • YouTube Marketing
      • Inbound Marketing
      • Email Marketing
      • Drip Marketing
      • Webchat (Chatbot)
      • Affiliate Marketing
      • Influencer Marketing
      • Mobile Marketing
      • Online Reputation Management
      • Media Planning & Buying
      • Webinar Creation & Marketing
      • AI tools for Digital Marketing like ChatGPT

      Am I eligible for this program if I belong to a non-technical background?

      Yes, this program does not require a technical background. It covers digital marketing tools and concepts comprehensively, starting from the basics and progressing to advanced topics. It is suitable for individuals from non-technical backgrounds.

       

      How many students are there in one batch?

      The Advance Digital Marketing & Analytics Course offers high-quality training with a focus on personalized attention. To optimize learning outcomes and encourage frequent doubt-solving sessions, we maintain small batch sizes of no more than 15 students. This approach allows for individualized mentorship and promotes an interactive learning environment.

      What are the benefits of a 1-year subscription to the program?

      Students participating in our Advance Digital Marketing & Analytics Course enjoy a 1-year subscription, providing them with continuous access to live class support, mentorship from the institute, and job referrals throughout the subscription period.

      What benefits does the online training program offer students?

      The online training program for the Advance Digital Marketing & Analytics Course offers students a variety of benefits:

      • Timely resolution of queries during live sessions.
      • Access to recorded classes for reviewing previous sessions and clarifying doubts.
      • Availability of recorded discussions on assignments and projects.
      • Access to session recordings and comprehensive course materials for future reference.

      What is the duration of the Advance Digital Marketing Course?

      The duration of the Advance Digital Marketing Course is approximately 4.5 months (160 hours). It includes live training sessions, hands-on training on live projects, and interview preparations

      Can you explain how instructor-led online training works in the Advanced Digital Marketing & Analytics Course?

      The Advanced Digital Marketing & Analytics Course utilizes instructor-led online training, where students participate in live sessions led by industry experts. This training method involves interactive discussions, practical exercises, and real-world case studies, enabling participants to gain in-depth knowledge of advanced digital marketing strategies and analytics techniques.

      What if I miss a live session in the Advanced Digital Marketing & Analytics Course?

      In the Advanced Digital Marketing & Analytics Course, if you happen to miss a live session, don’t worry. The instructor-led online training format ensures that recorded sessions are available for you to review. This allows you to catch up on the content you missed and stay on track with the course, ensuring a seamless learning experience.

      How does a smaller batch size contribute to better learning in the Advance Digital Marketing & Analytics Course?

      The Advance Digital Marketing & Analytics Course benefits from a smaller batch size, facilitating an enriched learning experience. With fewer participants, students can actively engage and have their queries resolved within the session. The trainer can deliver the course content at an optimal pace, ensuring that students receive personalized attention and their questions are addressed effectively.

      Can students interact and ask questions during the live training sessions in the Advanced Digital Marketing & Analytics Course?

      Certainly! Student interaction and questions are highly encouraged during the live training sessions in the Advanced Digital Marketing & Analytics Course. Our objective is to create an interactive learning environment where students can engage with the trainer and clarify any doubts they may have. To ensure effective interaction, we limit the class size to a maximum of 15 students per batch.

      How will this course help me in my career?

      The Advance Digital Marketing & Analytics Course empowers you with skills and knowledge to excel in the dynamic field of digital marketing. Combining comprehensive digital marketing strategies with in-depth analytics techniques, this course enables you to drive data-informed marketing campaigns and achieve measurable results. Through real-time projects and specialized training on leading digital marketing analytics tools like Power BI, you’ll gain practical experience in analyzing data, generating actionable insights, and optimizing marketing strategies. This course enhances your career prospects in roles such as digital marketing specialist, social media strategist, or SEO analyst in today’s competitive digital landscape.

      Are there any assessments or exams during the course?

      Yes, to assess your progress and understanding of the concepts taught, there will be periodic assessments and exams throughout the Advance Digital Marketing & Analytics Course. These evaluations are designed to ensure that you have a strong grasp of the topics covered and to help you identify areas that may require additional focus.

      Will I have access to the course materials even after completing the program?

      Yes, you will receive lifetime access to the course materials. This includes recordings of the live sessions, class notes, assignments, and other learning resources. This ensures that you can refer back to the content whenever you need to revise or revisit any topic covered during the course.

      Can I access the learning materials on my mobile device?

      Yes, the learning materials for the Advance Digital Marketing & Analytics Course, including recorded sessions, assignments, and course materials, are accessible through our online learning platform, which is designed to be mobile-friendly. This allows you to access the content on your mobile device, giving you the flexibility to learn on the go.

      What kind of support can I expect during the course?

      During the Advance Digital Marketing & Analytics Course, you can expect comprehensive support from our team. This includes live class support, doubt-solving sessions, discussion forums, mentorship, and access to the learning materials. Our aim is to ensure that you have a smooth learning journey and that all your queries and concerns are addressed promptly.

      Does the Advance Digital Marketing & Analytics Course offer practical training?

      Absolutely! The Advance Digital Marketing & Analytics Course provides extensive practical training. You’ll have the opportunity to work on real-time projects, utilizing cutting-edge digital marketing strategies and analytics tools. This hands-on experience will enable you to develop data-driven marketing campaigns, optimize online presence, and measure business outcomes effectively.

      What role do domain specializations play in the Advance Digital Marketing & Analytics Course, and how do they benefit participants?

      Domain specializations in the Advance Digital Marketing & Analytics Course offer participants industry-specific training and expertise. These specializations provide in-depth knowledge, mentorship, and hands-on experience through relevant projects. By specializing in a specific domain, participants gain valuable skills and stand out in the job market, increasing their job prospects and ability to excel in the field of digital marketing and analytics.

      How many digital audit projects are part of the Advance Digital Marketing & Analytics Course?

      The Advance Digital Marketing & Analytics Course includes 2 digital audit projects. These projects offer participants the opportunity to apply their knowledge and gain practical experience by working on real-world scenarios in the domain of advanced digital marketing and analytics.

      What is a project experience and how do I get certified for it?

      Our students have the opportunity to engage in industry projects that align with their domain specializations, allowing them to work on comprehensive projects from start to finish. These projects can range from freelance assignments to projects with companies. Once the project is completed, we conduct assessments in partnership with our trusted company. If the project meets the required standards, we proudly present a project experience certificate, jointly certified by our partner company.

      Will I have access to industry experts or mentors during the Advance Digital Marketing & Analytics Course?

      Yes, the Advance Digital Marketing & Analytics Course grants you access to industry experts and mentors. These professionals, with their deep understanding of digital marketing and analytics, will be available to guide you, provide insights, and offer mentorship as you navigate the intricacies of advanced digital marketing strategies and analytics techniques

      Can I join a community or forum to interact and collaborate with other students in the Advance Digital Marketing & Analytics Course?

      Yes, the Advance Digital Marketing & Analytics Course offers a community forum for students to interact and collaborate. This forum serves as a hub for discussions, knowledge sharing, and collaboration among learners. It provides a platform to engage with fellow students, exchange ideas, and seek advice, enhancing your understanding of advanced digital marketing and analytics strategies.

      How can I seek resolution for my queries outside the class in the Advance Digital Marketing & Analytics Course?

      To ensure that participants of the Advance Digital Marketing & Analytics Course can resolve their queries outside the class, we provide a dedicated student forum. If you have any doubts or encounter any challenges while practicing, you can post your queries on the forum. Our trainers and fellow students actively participate on the forum, providing valuable insights and solutions.

      What is the approach for conducting doubt-solving sessions in the Advance Digital Marketing & Analytics Course?

      In the Advance Digital Marketing & Analytics Course, we understand the significance of addressing doubts and providing comprehensive support. Therefore, we conduct doubt-solving sessions within the class to address queries and clarify concepts. These sessions enable participants to engage with the trainers and enhance their understanding of the course topics.

      What is the Fee for the Advance Digital Marketing Course?

      The total fees for advance digital marketing course is INR 36,900/- + 18% GST

      Can I pay in instalments for the Advance Digital Marketing Course?

      Yes, you can pay the fees in instalments by taking a no-cost EMI option for INR 3,629/month for a 12-month EMI. You can choose an interest free loan by submitting Aadhar, PAN, 3-month salary slip and other required documents to our banking partner.

      What are the different modes of payments available?

      The different payment methods accepted by us are:

      • Unified Payments Interface (UPI)
      • Net Banking
      • Bank Transfer
      • Debit Card
      • Credit Card
      • Visa
      • *Zero-cost EMI

      Can I avail installment options for course fee payment in the Advance Digital Marketing & Analytics Course?

      Yes, we offer installment options for course fee payment in the Advance Digital Marketing & Analytics Course. We understand the financial concerns of our students and strive to provide flexible payment solutions. You can reach out to our admissions team to discuss the available payment plans and choose the one that suits your financial requirements.

      Is there any scholarship/discount available?

      1stepGrow offers 10 – 15% scholarship on early-birds. Our counselors will inform you if an early bird discount is available for the course.

      What is Group Discount?

      Group discounts are available to promote ease in program fees. The discount applies to all members of a group who join the course together. For a group of 2, there is a 5% extra discount, and for a group of 4 or more, there is a 10% extra discount.

      What does the Job Assistance program in the Advance Digital Marketing & Analytics Course offer?

      The Advance Digital Marketing & Analytics Course features a Job Assistance program that supports participants in their career advancement in the digital marketing industry. Through this program, we provide guidance, resources, and industry connections to help participants secure job opportunities in digital marketing and analytics roles.

       

      Our job assistance program is a four step program:

      • Portfolio building with Website, LinkedIn, Freelance platforms
      • Resume Preparation
      • Mock Interviews
      • Job Referrals

      How will the mock interview be conducted and how can I understand where to improve?

      Mock interviews for the Advance Digital Marketing & Analytics Course are conducted online via video mode. Feedback on your performance will be provided within a week. You will receive a recorded video of the interview, allowing you to identify areas for improvement in both soft skills and technical skills.

      Will I receive job assistance after completing the Advance Digital Marketing & Analytics Course?

      Absolutely! Upon successful completion of the Advance Digital Marketing & Analytics Course, we provide comprehensive job assistance to our students. Our placement cell assists in resume building, interview preparation, and connects students with relevant job opportunities in the field of digital marketing and analytics. We are committed to supporting our students in their career transition and helping them secure rewarding positions in the industry.

      How many job referrals will be provided?

      Our Advance Digital Marketing & Analytics Course offers job referral assistance to our students. We have established partnerships with renowned companies in the digital marketing and analytics domain, and we refer our qualified students to these organizations for job opportunities.

      What’s the eligibility for a job assistance program at 1stepGrow?

      To be eligible for job assistance from 1stepGrow, you need to meet specific criteria. These include successfully completing all assessment tests, submitting assignments in a timely manner, actively participating in real-time projects, and demonstrating your proficiency in digital marketing and analytics concepts.

      Will I get a Course Completion Certificate from 1stepGrow?

      Yes, upon successfully completing the Advance Digital Marketing & Analytics Course, you will receive a Course Completion Certificate from 1stepGrow. This certificate validates your expertise in advanced digital marketing strategies and analytics techniques.

      Are there academic certifications provided in the course?

      Yes, 12+ globally recognized certifications by HubSpot & Google we provide academic certifications as part of the Advance Digital Marketing & Analytics Course. These certifications recognize your knowledge and skills in digital marketing and analytics, showcasing your ability to strategize and implement effective marketing campaigns while leveraging data-driven insights.

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