11-13 Months | 28 Projects
7-8 Months | 14 Projects
6-7 Months | 12 Projects
4.5 Months | 45 Projects
11-13 Months | 28 Projects
7-8 Months | 14 Projects
9-11 Months | 24 Projects
8-10 Months | 20 Projects
8-10 Months | 20 Projects
6-7 Months | 12 Projects
3-4 Months | 6 Projects
4.5 Months | 45+ Projects
3 Months | 30 Projects
Instructors & Mentors from IIM, IMT and Industry Experts
Instructors & Mentors from IIM, IMT and Industry Experts
Alligned with top digital marketing certifications including Google Ads, Google Analytics, HubSpot and project certification from 1stepGrow
Industry aligned projects, digital audit of brands in 5 domains and case studies to get practical understanding and knowledge of digital marketing
Assistance on practical projects from industry and guidance to complete it successfully
Resume assistance, career mentoring, mock interviews and job referrals
Features
Next Cohort Starts
19th April 2024
Next Cohort Starts
19th April 2024
Alligned with top digital marketing certifications including Google Ads, Google Analytics, HubSpot and project certification from 1stepGrow
Industry aligned projects, and case studies to get practical understanding and knowledge of digital marketing
Assistance on practical projects from industry and guidance to complete it successfully
Resume assistance, career mentoring, mock interviews and job referrals
About The Program
About The Program
Embark on a transformative journey with our comprehensive Digital Marketing course, tailored to take you from basics to advanced concepts. Crafted by industry experts, our cutting-edge curriculum keeps you updated in the ever-evolving digital marketing landscape. Experience hands-on learning through real-time projects, reinforcing theoretical knowledge. Guided by expert mentors, you’ll gain the skills for a successful career in this dynamic field. In 2023, digital marketing is the cornerstone, offering equal opportunities for businesses and individuals. Our 3-month course provides real-time project experience and expert guidance, facilitating a seamless transition into the digital marketing domain.
Embark on a transformative journey with our comprehensive Digital Marketing course, tailored to take you from basics to advanced concepts. Crafted by industry experts, our cutting-edge curriculum keeps you updated in the ever-evolving digital marketing landscape. Experience hands-on learning through real-time projects, reinforcing theoretical knowledge. Guided by expert mentors, you’ll gain the skills for a successful career in this dynamic field. In 2023, digital marketing is the cornerstone, offering equal opportunities for businesses and individuals. Our 3-month course provides real-time project experience and expert guidance, facilitating a seamless transition into the digital marketing domain.
Program Highlights
#5
Jobs On The Rise
#6
In-Demand Jobs of 2023
Who is this Program For?
Global Population Are Active On Social Media
Digital Marketing market to scale by 2028
Estimated Job Growth Rate for 2020 to 2030
#5
Jobs On The Rise
#6
In-Demand Jobs of 2023
Who is this Program For?
Global Population Are Active On Social Media
Digital Marketing market to scale by 2028
Estimated Job Growth Rate for 2020 to 2030
Digital Marketer demand scaled by 10x across industries within a decade
Retail
Logistics
Financial Services
Construction
Communications
Digital Marketer demand scaled by 10x across industries within a decade
Retail
Logistics
Financial Services
Construction
With the rapid expansion of the digital landscape, businesses are seeking competent digital marketing professionals. Digital marketing certification courses provide a valuable opportunity to acquire the necessary skills. While smaller businesses may rely on versatile marketers, larger companies require specialists in areas like SEO, social media marketing, Google Ads, email marketing, content writing, graphic design, and PPC management. Enrolling in a digital marketing course enhances your skills and significantly improves job prospects in this thriving industry, ensuring a successful career in the rapidly evolving field of digital marketing.
With the rapid expansion of the digital landscape, businesses are seeking competent digital marketing professionals. Digital marketing certification courses provide a valuable opportunity to acquire the necessary skills. While smaller businesses may rely on versatile marketers, larger companies require specialists in areas like SEO, social media marketing, Google Ads, email marketing, content writing, graphic design, and PPC management. Enrolling in a digital marketing course enhances your skills and significantly improves job prospects in this thriving industry, ensuring a successful career in the rapidly evolving field of digital marketing.
Not By Saying But By Choice
Get Certified for your knowledge
Get Certified for your knowledge
Improve your placement prospects with:
280+ Hiring Partners
What makes us Unique?
Their generic programs lack updated content, hindering career growth.
Insufficient practical knowledge and a lack of customization to individual needs.
Quick completion of the program with majorly one-way communication.
Focused on completing the course with large batch sizes, resulting in a lack of interactivity.
Tailored by experts to ensure industry relevance and updated syllabus.
Emphasis on practical experience through real-time projects and expert guidance.
Training involves actively applying concepts and using relevant tools.
Focuses on clearing doubts and promoting interactivity during live sessions.
Tailored by experts to ensure industry relevance and updated syllabus.
Emphasis on practical experience through real-time projects and expert guidance.
Training involves actively applying concepts and using relevant tools.
Focuses on clearing doubts and promoting interactivity during live sessions.
Syllabus
Syllabus
Immerse yourself in our Digital Marketing course, where you’ll actively participate in real-time projects during interactive live classes. This comprehensive program, meticulously crafted by industry experts, will empower you with practical knowledge and proficiency in the dynamic field of digital marketing. Gain hands-on experience and elevate your skills through this engaging program.
Immerse yourself in our Digital Marketing course, where you’ll actively participate in real-time projects during interactive live classes. This comprehensive program, meticulously crafted by industry experts, will empower you with practical knowledge and proficiency in the dynamic field of digital marketing. Gain hands-on experience and elevate your skills through this engaging program.
Purpose of Marketing, 4Ps of Marketing, STP, Market Size Evaluation, Types of Media based marketing, Role of marketing in an organization, Important terms in marketing
Origin & Evolution of Digital Marketing, Why Digital Marketing? Does all business need same marketing, channel & communication? Digital Marketing Mindmap, Digital Ads Market in India, Digital Marketing Models – B2B, B2C, B2B2C, H2H
Digital Marketing Skills, Roles & Responsibilities, Opportunity of jobs in company, agency and freelancing
Organic and Paid Marketing, PPC, SEM, SEO, SMM, Various Metrics and their use (CPC, CPM, CPA, COCA, CTR etc.), Types of Content – Written & Visuals, Types of digital Ads – Search, Digital Media, Video, Display, User journey & audience persona (Create persona cards), SWOT Analysis & competitor analysis, Digital Marketing Strategy – AIDA, Marketing to Sales to ROI, POEM Framework, Purpose/objective, Buyer Persona, Content, Channel, Time, Budget, Analytics
Project: Build Digital Marketing Strategy (Case Studies)
Domain, Hosting, CMS, Plugins & Theme Builder
Understanding WordPress Dashboard, Publishing content on website, Adding Navigation bar, sections & folds, embedding YouTube Videos on the website, Adding Featured Image, Adding Footer to the website, Generating user access to the website
Difference between Pages & Posts, Plugins, Elementor Theme Builder, Build a landing page using Elementor, Writing a blog on the website, scheduling posts on website, WordPress website Tips & Tricks
Project: Build a Website with 5 pages
Introduction to SEO
What is SEO & its importance, How search engine bots discover websites & pages, Roles and responsibilities of SEO team, What is On-Page SEO and Off-page SEO
Setup (GA, Console, GTM)
Part-1: On-Page SEO & Technical SEO
Domain optimization, URL Optimization, Sitemap, Site structure & navigation, URL Structure, Breadcrumbs, Domain Authority, Page Authority, Canonical Tags, Meta Tags, Keyword Research, Heading Tags (H1 to H6), Image Optimization using Title and Alt Text, Internal Linking, Mobile friendliness, Page Load time & Page speed suggestions, Redirection, Secure Sockets Layer – SSL Certificate, Robots.txt, Sitemap creation & submission, Schema Markup, Feature Snippet, No index, No Follow Tags, Canonical URLs/Tags, Broken/Dead link
Part-2: Off-page SEO
Introduction to Off Page SEO, Follow Vs No Follow Links, Search Engine Submissions, Business Listing, Directory Submissions, Social Bookmarking, Classified Ads, PDF/PPT Submissions, Article Submissions, Press Release Submissions, Image Submissions, Video Submissions, Forum Submissions, Blog Commenting, Guest Posting, Local Business Listing (Google), Off-Page Competitor Analysis for Traffic sources, backlinks & blogs), Google Updates, Web 2.0
Tools: RankMath, SimilarWeb, Audit sites, Google Analytics, SEMrush, MOZ, Google Search Console, screemingfrog, Ahref, Google PageSpeed Insights, Ubersuggest, Schema.org etc.
Access to all tools for practice
Google Analytics
Google Analytics Walkthrough, How to Set Up Google Analytics, Google Analytics Dimensions and Metrics, Hierarchy in Google Analytics, Account Setup, Property Setup, View Setup, Integration with Website, Admin Panel Navigation, Custom Reports, Share/Download Reports, Acquisition Reports, Behavior Reports, Conversion Reports, Audience Report, Performance Metrics using Google Analytics – Sessions, Visits, Users, Average time on page, Bounce Rate, Exit Rate, Understanding Data patterns, Outliers, Trends, Graphing & Visualization, Setting up calculated fields, Pivots, and filters
Google Tag Manager
Google Tag Manager – Setup, Events, Triggers, Data Layers, Analytics Reporting – Linking to other platforms such as AdWords, Search Console, Setting up Dashboards, Templates, Behavior Flow checks, Terminology – Pixel tracking, Attribution, Sampling, Enhanced Ecommerce, Google Data studio Setup – reporting, automatic email setup, Alerts, Outlier/anomaly detection
Design Principles
UX/UI Principles, CANVA, FIGMA hands-on to design a few mock-ups – Make display ads, Banner image, Social media post, Wireframe, Making Style Guide & Brand Manual, Creating Website Prototypes with Low, Medium & High fidelity wireframes, Wireframe annotations, Designing personas, journey maps & user flow
Project: Design Carousal, Post, Social Media Banner, Infographics
Content Writing & Distribution
Types of content – Informational, Navigational, Entertainment, Engagement, Content for – SEO (On-page, Off-page), Social Media Content & Caption, Infographics Content, Blogs, eBook, Website Content, Ad Copy Content, Audio Script, Video Script, UGC – User generated content
Content planning – tonality, topic for marketing, themes, trends, Apt use of Keyword in content, Content Distribution Calendar, Content measurement – Analytics
Content SEO
Keyword Research, Headline Tag Optimization, Content Optimization, Readability Improvisation, Anchor Text, Title optimization, Use of Focus, Related keywords and Synonyms, Keyword frequency, External/Outbound linking, Internal Linking, Anchor text, Write keyword-rich Meta description
Tools: CoScheduler Headline Analyzer, Keyword Planner, Hemingway editor, Yoast SEO, Rank Math, Grammarly, Canva, Google Search Console, WordPress
Project: Blog Writing on WordPress & Medium
Key Concepts & Social Media Marketing
Understanding Brand Guidelines and the Brand’s Goal, Social Media Strategy as per business & goals – Aligning the TG, the message, the Best practices for the Brand, Identifying fake followers and optimization, Influencers Partnerships
Social Media Marketing & Optimization on:
What is brand’s social presence and how to build it?, Social Media Optimization (SMO), Types of Content on Social Media – Informational, Educational, Explainer, Entertainer, Contests, Topical Series, Brand Education and their appropriate use, Content Repurposing, Seasonality trends, Collaborations, Employer Branding Activity
Terminologies – Likes, Shares, Retweets, Comments, Reach, Organic Share, Followers, Influencers, caption, hashtag, alt-text, filters, tags, image tags
Social Media Posts Distribution Plan & Execution
Social Media Activity Calendar – Content Planning, Creation, Distribution, Engagement, Social Media Post optimization – Mastering the Post types – Newsfeed, Story, Video, Thumb stoppers, Hashtags
Social Media Key Metrics & Analytics for LinkedIn, FB, Instagram, Twitter, Pinterest
Project: Social Media Posts Creation & Distribution
What is Inbound Marketing?, Inbound Marketing Strategies, Common problems that inbound marketing can solve, ROI of a successful inbound marketing program, Planning, implementing, and optimizing your inbound marketing program
What is YouTube Marketing and Why is it different from others?
Create a YouTube Channel?, YouTube Channel Optimization, Adding & Managing multiple channels, Manage Channel Permissions, YouTube Brand Guideline, YouTube video SEO – Title, Description, Timestamp, Tags, Category, Playlist, Thumbnail, SRT Files, Cards & End Screens, Types of YouTube videos that can be created for achieving goals – Testimonials, Product/Service Demonstration, Explainer/Tutorial, Expert Interviews, Project Review, Case Studies, YT Live, Video Blogs, Event Videos
YouTube Video Script writing to video making and publishing, Market your YouTube Channel organically, Cross-Promote with Other Channels, YouTube Analytics
Tools – Keepvid, Loom, VidTao etc.
Why Paid Media Marketing? How to optimize your budget on Organic and paid-media marketing, Know the platforms and ad optimization
Terminology – Awareness, Engagement, Acquisition, Advocacy, Retention, Examples of Marketing campaigns, KPIs and Measurement for Performance & Branding Campaigns, Tools – Social Media Ad, Google Ads, UTM builder, MS Excel
Google Ads
Overview of Search Engine Marketing, Introduction to Google Ads – Introduction to Auction model, Bids, Keywords, Search Ads; Account structure – Campaign, Adgroups, Keywords, Themes, KPIs, Adcopies; Terminology – Campaign, Click Through Rate (CTR), Cost per Click (CPC), Conversion, Conversion Rate, Cost per Acquisition (CPA), Cost per Lead (CPL), Real-time Bidding, Clicks, Impressions; Google Ads Best Practices, Working with Keywords, Optimizing Your Keywords Strategy for Ads
Types of Google Ads Campaign:
Live Project: Create an Ad on Google Search and measure the metrics
Live Project: Create an ad through Facebook’s Ads Manager – Choose Objective, Audience, Set Budget, Monitor Ad Campaign performance metrics & optimize ads
Local SEO (GMB & Citations), Setup, Optimization, NAP Standardization, Events & Updates, Citations, Optimize to rank on local keywords
Email Marketing
How Email Marketing Works and When to use it?, Benefits of Email Marketing, Types of Email Marketing campaigns, The Do’s & Don’ts of Email Etiquettes, Bulk Email Marketing Tools, Create an Email Marketing Content Strategy, Build Your Email Marketing List, Email Campaign Creation, Email Personalization, Email Scheduling, Generating & Analyzing Email Campaign Reports
Project: Create an Email Template and send your first email with Mail chimp
What is affiliate marketing & how to get started, Commission structures in affiliate programs, Types of Affiliate marketing Programs, Affiliate Networks, Steps to Become an Online Affiliate Marketer, Affiliate Marketing Mistakes and Strategies to Avoid, Tracking algorithm for affiliate marketing program, Resources required to get started
What is Influencer Marketing, Developing influencer marketing strategy, finding right influencer for your business, creating impressive content for influencers to publish, influencer engagement plan, pitching an influencer to associate, influencer campaigns, measure effectiveness of influencer marketing campaign
The Customer Feedback Loop, Nature of Comments (Transactional, Complaint, Compliment, Feature Request, Claim, Referral, Engagement), Categorizing Customer Feedback, Acting On Customer Feedback, Responding to Crisis & Damaging situations – Best Practices, Moment Marketing meets ORM – Turning Problems to Opportunities, Social Listening
Introduction to Mobile marketing, Mobile Friendly website, importance of mobile friendliness website & content, Mobile App for Push Notifications & In-App Notifications, App building & Monetization, Listing app on app stores, App store optimization, Mobile marketing campaigns
Purpose of Marketing, 4Ps of Marketing, STP, Market Size Evaluation, Types of Media based marketing, Role of marketing in an organization, Important terms in marketing
Origin & Evolution of Digital Marketing, Why Digital Marketing? Does all business need same marketing, channel & communication? Digital Marketing Mindmap, Digital Ads Market in India, Digital Marketing Models – B2B, B2C, B2B2C, H2H
Digital Marketing Skills, Roles & Responsibilities, Opportunity of jobs in company, agency and freelancing
Organic and Paid Marketing, PPC, SEM, SEO, SMM, Various Metrics and their use (CPC, CPM, CPA, COCA, CTR etc.), Types of Content – Written & Visuals, Types of digital Ads – Search, Digital Media, Video, Display, User journey & audience persona (Create persona cards), SWOT Analysis & competitor analysis, Digital Marketing Strategy – AIDA, Marketing to Sales to ROI, POEM Framework, Purpose/objective, Buyer Persona, Content, Channel, Time, Budget, Analytics
Project: Build Digital Marketing Strategy (Case Studies)
Domain, Hosting, CMS, Plugins & Theme Builder
Understanding WordPress Dashboard, Publishing content on website, Adding Navigation bar, sections & folds, embedding YouTube Videos on the website, Adding Featured Image, Adding Footer to the website, Generating user access to the website
Difference between Pages & Posts, Plugins, Elementor Theme Builder, Build a landing page using Elementor, Writing a blog on the website, scheduling posts on website, WordPress website Tips & Tricks
Project: Build a Website with 5 pages
Introduction to SEO
What is SEO & its importance, How search engine bots discover websites & pages, Roles and responsibilities of SEO team, What is On-Page SEO and Off-page SEO
Setup (GA, Console, GTM)
Part-1: On-Page SEO & Technical SEO
Domain optimization, URL Optimization, Sitemap, Site structure & navigation, URL Structure, Breadcrumbs, Domain Authority, Page Authority, Canonical Tags, Meta Tags, Keyword Research, Heading Tags (H1 to H6), Image Optimization using Title and Alt Text, Internal Linking, Mobile friendliness, Page Load time & Page speed suggestions, Redirection, Secure Sockets Layer – SSL Certificate, Robots.txt, Sitemap creation & submission, Schema Markup, Feature Snippet, No index, No Follow Tags, Canonical URLs/Tags, Broken/Dead link
Part-2: Off-page SEO
Introduction to Off Page SEO, Follow Vs No Follow Links, Search Engine Submissions, Business Listing, Directory Submissions, Social Bookmarking, Classified Ads, PDF/PPT Submissions, Article Submissions, Press Release Submissions, Image Submissions, Video Submissions, Forum Submissions, Blog Commenting, Guest Posting, Local Business Listing (Google), Off-Page Competitor Analysis for Traffic sources, backlinks & blogs), Google Updates, Web 2.0
Tools: RankMath, SimilarWeb, Audit sites, Google Analytics, SEMrush, MOZ, Google Search Console, screemingfrog, Ahref, Google PageSpeed Insights, Ubersuggest, Schema.org etc.
Access to all tools for practice
Google Analytics
Google Analytics Walkthrough, How to Set Up Google Analytics, Google Analytics Dimensions and Metrics, Hierarchy in Google Analytics, Account Setup, Property Setup, View Setup, Integration with Website, Admin Panel Navigation, Custom Reports, Share/Download Reports, Acquisition Reports, Behavior Reports, Conversion Reports, Audience Report, Performance Metrics using Google Analytics – Sessions, Visits, Users, Average time on page, Bounce Rate, Exit Rate, Understanding Data patterns, Outliers, Trends, Graphing & Visualization, Setting up calculated fields, Pivots, and filters
Google Tag Manager
Google Tag Manager – Setup, Events, Triggers, Data Layers, Analytics Reporting – Linking to other platforms such as AdWords, Search Console, Setting up Dashboards, Templates, Behavior Flow checks, Terminology – Pixel tracking, Attribution, Sampling, Enhanced Ecommerce, Google Data studio Setup – reporting, automatic email setup, Alerts, Outlier/anomaly detection
Design Principles
UX/UI Principles, CANVA, FIGMA hands-on to design a few mock-ups – Make display ads, Banner image, Social media post, Wireframe, Making Style Guide & Brand Manual, Creating Website Prototypes with Low, Medium & High fidelity wireframes, Wireframe annotations, Designing personas, journey maps & user flow
Project: Design Carousal, Post, Social Media Banner, Infographics
Content Writing & Distribution
Types of content – Informational, Navigational, Entertainment, Engagement, Content for – SEO (On-page, Off-page), Social Media Content & Caption, Infographics Content, Blogs, eBook, Website Content, Ad Copy Content, Audio Script, Video Script, UGC – User generated content
Content planning – tonality, topic for marketing, themes, trends, Apt use of Keyword in content, Content Distribution Calendar, Content measurement – Analytics
Content SEO
Keyword Research, Headline Tag Optimization, Content Optimization, Readability Improvisation, Anchor Text, Title optimization, Use of Focus, Related keywords and Synonyms, Keyword frequency, External/Outbound linking, Internal Linking, Anchor text, Write keyword-rich Meta description
Tools: CoScheduler Headline Analyzer, Keyword Planner, Hemingway editor, Yoast SEO, Rank Math, Grammarly, Canva, Google Search Console, WordPress
Project: Blog Writing on WordPress & Medium
Key Concepts & Social Media Marketing
Understanding Brand Guidelines and the Brand’s Goal, Social Media Strategy as per business & goals – Aligning the TG, the message, the Best practices for the Brand, Identifying fake followers and optimization, Influencers Partnerships
Social Media Marketing & Optimization on:
What is brand’s social presence and how to build it?, Social Media Optimization (SMO), Types of Content on Social Media – Informational, Educational, Explainer, Entertainer, Contests, Topical Series, Brand Education and their appropriate use, Content Repurposing, Seasonality trends, Collaborations, Employer Branding Activity
Terminologies – Likes, Shares, Retweets, Comments, Reach, Organic Share, Followers, Influencers, caption, hashtag, alt-text, filters, tags, image tags
Social Media Posts Distribution Plan & Execution
Social Media Activity Calendar – Content Planning, Creation, Distribution, Engagement, Social Media Post optimization – Mastering the Post types – Newsfeed, Story, Video, Thumb stoppers, Hashtags
Social Media Key Metrics & Analytics for LinkedIn, FB, Instagram, Twitter, Pinterest
Project: Social Media Posts Creation & Distribution
What is Inbound Marketing?, Inbound Marketing Strategies, Common problems that inbound marketing can solve, ROI of a successful inbound marketing program, Planning, implementing, and optimizing your inbound marketing program
What is YouTube Marketing and Why is it different from others?
Create a YouTube Channel?, YouTube Channel Optimization, Adding & Managing multiple channels, Manage Channel Permissions, YouTube Brand Guideline, YouTube video SEO – Title, Description, Timestamp, Tags, Category, Playlist, Thumbnail, SRT Files, Cards & End Screens, Types of YouTube videos that can be created for achieving goals – Testimonials, Product/Service Demonstration, Explainer/Tutorial, Expert Interviews, Project Review, Case Studies, YT Live, Video Blogs, Event Videos
YouTube Video Script writing to video making and publishing, Market your YouTube Channel organically, Cross-Promote with Other Channels, YouTube Analytics
Tools – Keepvid, Loom, VidTao etc.
Why Paid Media Marketing? How to optimize your budget on Organic and paid-media marketing, Know the platforms and ad optimization
Terminology – Awareness, Engagement, Acquisition, Advocacy, Retention, Examples of Marketing campaigns, KPIs and Measurement for Performance & Branding Campaigns, Tools – Social Media Ad, Google Ads, UTM builder, MS Excel
Google Ads
Overview of Search Engine Marketing, Introduction to Google Ads – Introduction to Auction model, Bids, Keywords, Search Ads; Account structure – Campaign, Adgroups, Keywords, Themes, KPIs, Adcopies; Terminology – Campaign, Click Through Rate (CTR), Cost per Click (CPC), Conversion, Conversion Rate, Cost per Acquisition (CPA), Cost per Lead (CPL), Real-time Bidding, Clicks, Impressions; Google Ads Best Practices, Working with Keywords, Optimizing Your Keywords Strategy for Ads
Types of Google Ads Campaign:
Live Project: Create an Ad on Google Search and measure the metrics
Live Project: Create an ad through Facebook’s Ads Manager – Choose Objective, Audience, Set Budget, Monitor Ad Campaign performance metrics & optimize ads
Local SEO (GMB & Citations), Setup, Optimization, NAP Standardization, Events & Updates, Citations, Optimize to rank on local keywords
Email Marketing
How Email Marketing Works and When to use it?, Benefits of Email Marketing, Types of Email Marketing campaigns, The Do’s & Don’ts of Email Etiquettes, Bulk Email Marketing Tools, Create an Email Marketing Content Strategy, Build Your Email Marketing List, Email Campaign Creation, Email Personalization, Email Scheduling, Generating & Analyzing Email Campaign Reports
Project: Create an Email Template and send your first email with Mail chimp
What is affiliate marketing & how to get started, Commission structures in affiliate programs, Types of Affiliate marketing Programs, Affiliate Networks, Steps to Become an Online Affiliate Marketer, Affiliate Marketing Mistakes and Strategies to Avoid, Tracking algorithm for affiliate marketing program, Resources required to get started
What is Influencer Marketing, Developing influencer marketing strategy, finding right influencer for your business, creating impressive content for influencers to publish, influencer engagement plan, pitching an influencer to associate, influencer campaigns, measure effectiveness of influencer marketing campaign
The Customer Feedback Loop, Nature of Comments (Transactional, Complaint, Compliment, Feature Request, Claim, Referral, Engagement), Categorizing Customer Feedback, Acting On Customer Feedback, Responding to Crisis & Damaging situations – Best Practices, Moment Marketing meets ORM – Turning Problems to Opportunities, Social Listening
Introduction to Mobile marketing, Mobile Friendly website, importance of mobile friendliness website & content, Mobile App for Push Notifications & In-App Notifications, App building & Monetization, Listing app on app stores, App store optimization, Mobile marketing campaigns
Extra Benefits
Extra Benefits
Ready to Use Templates
Digital Marketing Toolkits:
Upskilling Modules:
Ready-to-Use Templates:
Digital Marketing Toolkits:
Upskilling Modules:
Industry Projects
Industry Projects
The One-Stop Learning Platform
For Your Career
Career Advice
Guided Program
Specialisation
Practical Sessions
Placement Cell
Resources & Forum
Career Advice
Guided Program
Specialisation
Practical Sessions
Placement Cell
Resources & Forum
Still Not Sure About The Course?
Avoid Confusion, Choose The Right Option That Suits Your Needs.
Still Not Sure About The Course?
Avoid Confusion, Choose The Right Option That Suits Your Needs.
We’ve got you covered with our Flexible Program
Enroll in live courses with 9 months of support and the freedom to switch batches.
Access recorded sessions for convenient revisiting.
Receive personalized one-on-one sessions to clear your specific queries
Receive unwavering assistance and enjoy lifelong access to course materials.
Engage in interactive learning with small batch sizes, fostering effective doubt-solving and meaningful interactions.
This advance digital marketing & analytics course provides a growth mindset. The set of right experience, market skills and practical hands-on is quite unique. The mentors are quiet experienced and helpful. To succeed in digital marketing a right mentor and real-time experience is a must. I am definitely happy with the practical training approach of 1stepGrow Academy.
The courses at 1stepGrow are 100% live training making the sessions interactive and fruitful. I love the idea of saving time on travel and ability to ask doubts within the class. The pedagogy is advanced and with real-time industry projects. They help with industry recognized certifications too but it is their projects and support that definitely helped in easy upgradation.
Growth is a choice. 1stepGrow has augmented skill training to the next level with their industry experience projects. I can vouch for this Digital Marketing program that mend some real talents. It will further enhance better and optimized marketing with this skill growth focused program. I always look forward to hire talent pool with prior practical knowledge in marketing.
Elevate your career with our courses – gain the skills and knowledge that will set you apart and propel you toward success. Check your eligibility now and enroll today. Let’s make your career dreams a reality.
The Digital Marketing Course is a beginner program that starts from the basics. Students entering the program should have a knack for using social media and a keen interest in digital marketing.
The Digital Marketing Course covers all the essential concepts and tools related to digital marketing. The program includes:
Yes, this program does not require a technical background. It covers digital marketing tools and concepts comprehensively, starting from the basics and progressing to advanced topics. It is suitable for individuals from non-technical backgrounds.
Our Digital Marketing Course is designed to provide quality training with a personalized approach. To ensure an effective and interactive learning experience, we limit the batch size to a maximum of 15 students. This enables mentors to deliver individual attention and fosters a conducive learning environment where doubts can be addressed promptly.
Enrolling in our Digital Marketing Course grants students a 9-month subscription, offering them ongoing access to live class support, mentorship from the institute, and job referrals for the duration of the subscription.
The online training program for the Digital Marketing Course provides students with several benefits:
The Digital Marketing Course has a duration of around 3 months (110 hours). It includes live training sessions, hands-on training on live projects, and interview preparations.
The Digital Marketing Course follows an instructor-led online training format, where participants join live sessions conducted by qualified instructors. Through these interactive sessions, students actively engage in discussions, receive guidance, and gain practical insights into various aspects of digital marketing. The course emphasizes hands-on learning and equips participants with the necessary skills to excel in the digital marketing field.
If you miss a live session in the Digital Marketing Course, there’s no need to worry. The instructor-led online training format ensures that recorded sessions are available for you to access. This way, you can catch up on the missed material and continue your learning journey without any interruptions.
The Digital Marketing Course is enhanced by a smaller batch size, which promotes a more effective learning environment. With a reduced number of students, individuals have ample opportunities to seek clarification and resolve their queries during the session. The trainer can maintain an optimal pace in delivering the course content while ensuring that every student’s questions are adequately addressed.
Yes, students are actively encouraged to interact and ask questions during the live training sessions in the Digital Marketing Course. We believe in fostering a collaborative learning environment where students can engage with the trainer and seek clarification on any topics. To facilitate effective interaction, we maintain small class sizes with a maximum of 15 students per batch.
The Digital Marketing Course enhances your career in digital marketing. Gain comprehensive knowledge, skills, and practical experience. Create effective digital marketing campaigns, utilize key tactics, and excel in the digital realm. Open doors to exciting job opportunities.
Yes, to assess your progress and understanding of the concepts taught, there will be periodic assessments and exams throughout the Digital Marketing Course. These evaluations are designed to ensure that you have a strong grasp of the topics covered and to help you identify areas that may require additional focus.
Yes, you will receive lifetime access to the course materials. This includes recordings of the live sessions, class notes, assignments, and other learning resources. This ensures that you can refer back to the content whenever you need to revise or revisit any topic covered during the course.
Yes, the learning materials for the Digital Marketing Course, including recorded sessions, assignments, and course materials, are accessible through our online learning platform, which is designed to be mobile-friendly. This allows you to access the content on your mobile device, giving you the flexibility to learn on the go.
During the Digital Marketing Course, you can expect comprehensive support from our team. This includes live class support, doubt-solving sessions, discussion forums, mentorship, and access to the learning materials. Our aim is to ensure that you have a smooth learning journey and that all your queries and concerns are addressed promptly.
Yes, practical training is an integral part of the Digital Marketing Course. Through hands-on exercises and real-world case studies, you’ll gain practical experience in implementing digital marketing techniques across various channels.
Certainly! The Digital Marketing Course ensures that you receive guidance from industry experts and mentors. These experienced professionals will be there to offer valuable insights, provide guidance, and mentor you as you explore the various facets of digital marketing and develop your skills in this dynamic field.
Certainly! The Digital Marketing Course provides a community forum where students can interact and collaborate. This forum allows you to connect with peers, share insights, ask questions, and collaborate on digital marketing projects. It creates an inclusive learning community that promotes engagement, networking, and knowledge sharing among aspiring digital marketers.
For participants of the Digital Marketing Course, we offer a dedicated student forum where you can seek resolution for your queries outside the class. Whether you have doubts or encounter challenges while practicing, simply post your queries on the forum. Our trainers and fellow students actively engage on the forum, providing assistance and sharing their expertise.
In the Digital Marketing Course, we understand the importance of resolving doubts and ensuring a comprehensive learning experience. Therefore, we conduct doubt-solving sessions within the class to address any questions or uncertainties that arise during the course. These sessions provide an opportunity for participants to seek clarification and gain a deeper understanding of the concepts covered.
The total fees for digital marketing course is INR 25,900/- + 18% GST
Yes, you can pay the fees in instalments by taking a no-cost EMI option for INR 2,547/month for a 12-month EMI. You can choose an interest free loan by submitting Aadhar, PAN, 3-month salary slip and other required documents to our banking partner.
The different payment methods accepted by us are:
Absolutely! We provide installment options for course fee payment in the Digital Marketing Course. We understand the importance of managing financial commitments and aim to support our students. Feel free to contact our admissions team to explore the available payment plans and choose the one that best suits your financial situation.
1stepGrow offers 10 – 15% scholarship on early-birds. Our counselors will inform you if an early bird discount is available for the course.
Group discounts are available to promote ease in program fees. The discount applies to all members of a group who join the course together. For a group of 2, there is a 5% extra discount, and for a group of 4 or more, there is a 10% extra discount.
The Digital Marketing Course includes a comprehensive Job Assistance program to assist participants in their job search and career development. This program offers support in resume building, interview preparation, and job market insights. We are committed to helping our students succeed in the digital marketing field by connecting them with relevant job opportunities and providing valuable industry guidance.
Our job assistance program is a four step program:
The mock interviews in the Digital Marketing Course are conducted online using video mode. Within a week, you will receive feedback on your performance. By reviewing the recorded video of the interview, you can identify areas for improvement in both soft skills and technical skills. This course offers 1 mock interview.
To be eligible for job assistance from 1stepGrow, you need to fulfill certain criteria. These include successfully completing all assessment tests, submitting assignments on time, actively participating in real-time projects, and demonstrating your proficiency in digital marketing concepts.
Yes, upon successfully completing the Digital Marketing Course, you will receive a Course Completion Certificate from 1stepGrow. This certificate validates your expertise in digital marketing strategies and techniques.
Yes, we provide 10+ globally recognized certifications by HubSpot & Google academic certifications as part of the Digital Marketing Course. These certifications recognize your knowledge and skills in digital marketing, showcasing your ability to create effective marketing campaigns and drive online engagement.
The Digital Marketing Course is a beginner program that starts from the basics. Students entering the program should have a knack for using social media and a keen interest in digital marketing.
The Digital Marketing Course covers all the essential concepts and tools related to digital marketing. The program includes:
Yes, this program does not require a technical background. It covers digital marketing tools and concepts comprehensively, starting from the basics and progressing to advanced topics. It is suitable for individuals from non-technical backgrounds.
Our Digital Marketing Course is designed to provide quality training with a personalized approach. To ensure an effective and interactive learning experience, we limit the batch size to a maximum of 15 students. This enables mentors to deliver individual attention and fosters a conducive learning environment where doubts can be addressed promptly.
Enrolling in our Digital Marketing Course grants students a 9-month subscription, offering them ongoing access to live class support, mentorship from the institute, and job referrals for the duration of the subscription.
The online training program for the Digital Marketing Course provides students with several benefits:
The Digital Marketing Course has a duration of around 3 months (110 hours). It includes live training sessions, hands-on training on live projects, and interview preparations.
The Digital Marketing Course follows an instructor-led online training format, where participants join live sessions conducted by qualified instructors. Through these interactive sessions, students actively engage in discussions, receive guidance, and gain practical insights into various aspects of digital marketing. The course emphasizes hands-on learning and equips participants with the necessary skills to excel in the digital marketing field.
If you miss a live session in the Digital Marketing Course, there’s no need to worry. The instructor-led online training format ensures that recorded sessions are available for you to access. This way, you can catch up on the missed material and continue your learning journey without any interruptions.
The Digital Marketing Course is enhanced by a smaller batch size, which promotes a more effective learning environment. With a reduced number of students, individuals have ample opportunities to seek clarification and resolve their queries during the session. The trainer can maintain an optimal pace in delivering the course content while ensuring that every student’s questions are adequately addressed.
Yes, students are actively encouraged to interact and ask questions during the live training sessions in the Digital Marketing Course. We believe in fostering a collaborative learning environment where students can engage with the trainer and seek clarification on any topics. To facilitate effective interaction, we maintain small class sizes with a maximum of 15 students per batch.
The Digital Marketing Course enhances your career in digital marketing. Gain comprehensive knowledge, skills, and practical experience. Create effective digital marketing campaigns, utilize key tactics, and excel in the digital realm. Open doors to exciting job opportunities.
Yes, to assess your progress and understanding of the concepts taught, there will be periodic assessments and exams throughout the Digital Marketing Course. These evaluations are designed to ensure that you have a strong grasp of the topics covered and to help you identify areas that may require additional focus.
Yes, you will receive lifetime access to the course materials. This includes recordings of the live sessions, class notes, assignments, and other learning resources. This ensures that you can refer back to the content whenever you need to revise or revisit any topic covered during the course.
Yes, the learning materials for the Digital Marketing Course, including recorded sessions, assignments, and course materials, are accessible through our online learning platform, which is designed to be mobile-friendly. This allows you to access the content on your mobile device, giving you the flexibility to learn on the go.
During the Digital Marketing Course, you can expect comprehensive support from our team. This includes live class support, doubt-solving sessions, discussion forums, mentorship, and access to the learning materials. Our aim is to ensure that you have a smooth learning journey and that all your queries and concerns are addressed promptly.
Yes, practical training is an integral part of the Digital Marketing Course. Through hands-on exercises and real-world case studies, you’ll gain practical experience in implementing digital marketing techniques across various channels.
Certainly! The Digital Marketing Course ensures that you receive guidance from industry experts and mentors. These experienced professionals will be there to offer valuable insights, provide guidance, and mentor you as you explore the various facets of digital marketing and develop your skills in this dynamic field.
Certainly! The Digital Marketing Course provides a community forum where students can interact and collaborate. This forum allows you to connect with peers, share insights, ask questions, and collaborate on digital marketing projects. It creates an inclusive learning community that promotes engagement, networking, and knowledge sharing among aspiring digital marketers.
For participants of the Digital Marketing Course, we offer a dedicated student forum where you can seek resolution for your queries outside the class. Whether you have doubts or encounter challenges while practicing, simply post your queries on the forum. Our trainers and fellow students actively engage on the forum, providing assistance and sharing their expertise.
In the Digital Marketing Course, we understand the importance of resolving doubts and ensuring a comprehensive learning experience. Therefore, we conduct doubt-solving sessions within the class to address any questions or uncertainties that arise during the course. These sessions provide an opportunity for participants to seek clarification and gain a deeper understanding of the concepts covered.
The total fees for digital marketing course is INR 25,900/- + 18% GST
Yes, you can pay the fees in instalments by taking a no-cost EMI option for INR 2,547/month for a 12-month EMI. You can choose an interest free loan by submitting Aadhar, PAN, 3-month salary slip and other required documents to our banking partner.
The different payment methods accepted by us are:
Absolutely! We provide installment options for course fee payment in the Digital Marketing Course. We understand the importance of managing financial commitments and aim to support our students. Feel free to contact our admissions team to explore the available payment plans and choose the one that best suits your financial situation.
1stepGrow offers 10 – 15% scholarship on early-birds. Our counselors will inform you if an early bird discount is available for the course.
Group discounts are available to promote ease in program fees. The discount applies to all members of a group who join the course together. For a group of 2, there is a 5% extra discount, and for a group of 4 or more, there is a 10% extra discount.
The Digital Marketing Course includes a comprehensive Job Assistance program to assist participants in their job search and career development. This program offers support in resume building, interview preparation, and job market insights. We are committed to helping our students succeed in the digital marketing field by connecting them with relevant job opportunities and providing valuable industry guidance.
Our job assistance program is a four step program:
The mock interviews in the Digital Marketing Course are conducted online using video mode. Within a week, you will receive feedback on your performance. By reviewing the recorded video of the interview, you can identify areas for improvement in both soft skills and technical skills. This course offers 1 mock interview.
To be eligible for job assistance from 1stepGrow, you need to fulfill certain criteria. These include successfully completing all assessment tests, submitting assignments on time, actively participating in real-time projects, and demonstrating your proficiency in digital marketing concepts.
Yes, upon successfully completing the Digital Marketing Course, you will receive a Course Completion Certificate from 1stepGrow. This certificate validates your expertise in digital marketing strategies and techniques.
Yes, we provide 10+ globally recognized certifications by HubSpot & Google academic certifications as part of the Digital Marketing Course. These certifications recognize your knowledge and skills in digital marketing, showcasing your ability to create effective marketing campaigns and drive online engagement.
Still Not Sure About The Course?
Avoid Confusion, Choose The Right Option That Suits Your Needs.
Still Not Sure About The Course?
Avoid Confusion, Choose The Right Option That Suits Your Needs.
We provide online certification in data science and AI, digital marketing, data analytics with a job guarantee program. For more information, contact us today!
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Anaconda | Jupyter Notebook | Git & GitHub (Version Control Systems) | Python Programming Language | R Programming Langauage | Linear Algebra & Statistics | ANOVA | Hypothesis Testing | Machine Learning | Data Cleaning | Data Wrangling | Feature Engineering | Exploratory Data Analytics (EDA) | ML Algorithms | Linear Regression | Logistic Regression | Decision Tree | Random Forest | Bagging & Boosting | PCA | SVM | Time Series Analysis | Natural Language Processing (NLP) | NLTK | Deep Learning | Neural Networks | Computer Vision | Reinforcement Learning | ANN | CNN | RNN | LSTM | Facebook Prophet | SQL | MongoDB | Advance Excel for Data Science | BI Tools | Tableau | Power BI | Big Data | Hadoop | Apache Spark | Azure Datalake | Cloud Deployment | AWS | GCP | AGILE & SCRUM | Data Science Capstone Projects | ML Capstone Projects | AI Capstone Projects | Domain Training | Business Analytics
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Jupyter Notebook | Git & GitHub | Python | Linear Algebra & Statistics | ANOVA | Hypothesis Testing | Machine Learning | Data Cleaning | Data Wrangling | Feature Engineering | Exploratory Data Analytics (EDA) | ML Algorithms | Linear Regression | Logistic Regression | Decision Tree | Random Forest | Bagging & Boosting | PCA | SVM | Time Series Analysis | Natural Language Processing (NLP) | NLTK | SQL | MongoDB | Advance Excel for Data Science | Alteryx | BI Tools | Tableau | Power BI | Big Data | Hadoop | Apache Spark | Azure Datalake | Cloud Deployment | AWS | GCP | AGILE & SCRUM | Data Analytics Capstone Projects
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