Digital Marketing Specialization Course | SEO/SMM/SEM

With 100% Live Interactive Sessions

Generative AI Integrated Advanced Data Science & AI Course

Generative AI-Integrated Curriculum

ESPECIALLY BUILT FOR PROFESSIONAL LEVEL TRAINING

Google ads course, facebook ads course, Become a pro with the 1StepGrow Social Media Manager Course. Learn to manage, grow, and optimize social media campaigns for business success.

1:1

Live Interactive Classes

280+

Hiring Partners

100%

Guaranteed Job Referrals

76%

Avg. Salary Hike

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5+ Globally Recognized Certifications

Aligned with top Digital Marketing certifications including Google Ads, Google Analytics, HubSpot and project certification from 1stepGrow

10+ Projects and Case Studies

Industry aligned projects, digital audit of brands in 5 domains and case studies to get practical understanding and knowledge of digital marketing

Practical Projects Assistance

Assistance on practical projects from industry and guidance to complete it successfully

100% Job Assistance

Resume assistance, career mentoring, mock interviews and job referrals

Features

Next Cohort Starts
28th October 2024

Advanced Digital Marketing Course With 100% Live Interactive Sessions

Generative AI Integrated Advanced Data Science & AI Course

Generative AI-Integrated Curriculum

ESPECIALLY BUILT FOR PROFESSIONAL LEVEL TRAINING

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12+ Globally Recognized Certifications

Aligned with top Digital Marketing certifications including Google Ads, Google Analytics, HubSpot and project certification from 1stepGrow

40+ Projects and Case Studies

Industry aligned projects, digital audit of brands in 5 domains and case studies to get practical understanding and knowledge of digital marketing

Practical projects Assistance

Assistance on practical projects from industry and guidance to complete it successfully

100% Job Assistance

Resume assistance, career mentoring, mock interviews and job referrals

Our Next Offline Batch

Starts From:- 8th March, 2024 7:00 PM To 9:00 PM

Our Next Offline Batch

Starts From:- 8th March, 2024 7:00 PM To 9:00 PM

Program Fee: ONLINE

₹15,000

+ 18% GST

Program Fee: OFFLINE

₹ 21,000

+ 18% GST

Financing as low as

₹5015/ Month

Multiple Payment Modes

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Banking

UPI

Payment Partner

Program Fee: ONLINE

₹ 15,000

+ 18% GST

Program Fee: OFFLINE

₹ 21,000

+ 18% GST

Multiple Payment Modes

Card

Banking

UPI

Payment Partner

About The Program

Embark on a transformative journey with our comprehensive Digital Marketing Bootcamp course, tailored to take you from basics to advanced concepts. Crafted by industry experts, our cutting-edge curriculum keeps you updated in the ever-evolving digital marketing landscape. Experience hands-on learning through real-time projects, reinforcing theoretical knowledge. Guided by expert mentors, you’ll gain the skills for a successful career in this dynamic field. In 2023, digital marketing is the cornerstone, offering equal opportunities for businesses and individuals. Our 3-month course provides real-time project experience and expert guidance, facilitating a seamless transition into the digital marketing domain.

About The Program

Embark on a transformative journey with our comprehensive Digital Marketing Bootcamp course, tailored to take you from basics to advanced concepts. Crafted by industry experts, our cutting-edge curriculum keeps you updated in the ever-evolving digital marketing landscape. Experience hands-on learning through real-time projects, reinforcing theoretical knowledge. Guided by expert mentors, you’ll gain the skills for a successful career in this dynamic field. In 2023, digital marketing is the cornerstone, offering equal opportunities for businesses and individuals. Our 3-month course provides real-time project experience and expert guidance, facilitating a seamless transition into the digital marketing domain.

Program Highlights

Skills Covered

Program Highlights

Skills Covered

Skills Covered

Why Should You KickStart Your Career As A Digital Marketer ?

#5

Jobs On The Rise

linkedin

#6

In-Demand Jobs of 2023

naukri

Who is this Program For?

56.8 %

Global Population Are Active On Social Media

32.1 %

Digital Marketing market to scale by 2028

22 %

Estimated Job Growth Rate for 2020 to 2030

Why Should You KickStart 400 x 500-Digital-Marketing-Bootcamp-Course-Desktop

Why Should You KickStart Your Career As A Digital Marketer ?

#5

Jobs On The Rise

linkedin

#6

In-Demand Jobs of 2023

naukri

Who is this Program For?

56.8 %

Global Population Are Active On Social Media

32.1 %

Digital Marketing market to scale by 2028

22 %

Estimated Job Growth Rate for 2020 to 2030

Digital Marketer demand scaled by 10x across industries within a decade

Digital Marketer demand scaled by 10x across industries within a decade

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Retail

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Logistics

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Financial Services

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Construction

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Retail

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Logistics

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Financial Services

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Construction

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Communications

With the rapid expansion of the digital landscape, businesses are seeking competent digital marketing professionals. Digital Marketing certification
courses provide a valuable opportunity to acquire the necessary skills. While smaller businesses may rely on versatile marketers, larger companies
require specialists in areas like SEO, Social Media Marketing, Google Ads, Email Marketing, Content Writing, Graphic Design, and PPC management.
Enrolling in a Digital Marketing course enhances your skills and significantly improves job prospects in this thriving industry, ensuring a successful
career in the rapidly evolving field of Digital Marketing.

Not By Saying But By Choice

Not By Saying But By Choice

Industry Recognized Certifications

Get Certified for your knowledge

Certificate-Desktop DM Specialization Course-Desktop

Industry Recognized Certifications

Get Certified for your knowledge

Digital Marketing Bootcamp Course with Brand Audit- AI Integrated
Google Ads & Google Analytics Certificates
HubSpot Certifications

Digital Marketing Premium Tools

Digital Marketing Premium Tools-DM Specialization Course-Desktop

280+ Hiring Partners

Improve your placement prospects with:

Partnered With 280+ Companies

Harness the Influence of Our Extensive Industry Network

Get unlimited job support on course completion

Resume preparation assistance

Prepare with live mock interviews

Job referrals in Digital Marketing roles

100% Job support on course completion

Resume preparation assistance

Prepare with live mock interviews

Job referrals in Digital Marketing roles

What makes us Unique?

Wide Range Of Tools & Modules

What makes us Unique?

Syllabus

Immerse yourself in our Digital Marketing course, where you’ll actively participate in real-time projects during interactive live classes. This
comprehensive program, meticulously crafted by industry experts, will empower you with practical knowledge and proficiency in the dynamic field of
digital marketing. Gain hands-on experience and elevate your skills through this engaging program

Program Highlights

Module 1: Introduction to Marketing (3 Hours)

  • Purpose of Marketing
  • Role of Marketing in an Organization
  • 4Ps of Marketing
  • STP (Segmentation, Targeting, Positioning)
  • Market Size Evaluation & Competitor Analysis
  • Types of Marketing Based on Media
  • Important terms in marketing
  • Traditional vs Digital Marketing
  • SMM vs SEM vs SEO

Module 2: Introduction to Digital Marketing (2 Hours)

  • Origin & Evolution of Digital Marketing
  • Role & Significance of Digital Marketing in an Organization
  • Why Digital Marketing?
  • Digital Paid Ads Market
  • Importance of Organic Marketing
  • Digital Marketing Mindmap
  • Digital Marketing Models
  • Digital Marketing Skills, Roles & Responsibilities
  • Opportunities of jobs in company, agency, and freelancing

Module 3: Key Concepts of Digital Marketing (2 Hours)

  • Organic and Paid Marketing
  • SMM vs SEM vs SEO
  • PPC, CPC, CPM, CPA, COCA, CTR etc.
  • Types of Digital Ads
  • SWOT Analysis & Competitor Analysis
  • AIDA Model
  • POEM Framework
  • Buyer Persona & User Journey
  • Channel, Budget

Project: Build a Digital Marketing Strategy for business needs and industry (Case Studies)

Module 4: Behavior Marketing (2 Hours)

  • What is behavioral marketing?
  • Types of Behavioral Marketing
  • Behavioral Marketing Segmentation
  • Examples of Behaviour Marketing
  • Behavioral Marketing Stats
  • Benefits of Behaviour Marketing
  • Implementing Behaviour Marketing

 

https://blog.hubspot.com/marketing/what-is-behavioral-marketing

Module 5: Inbound Marketing (2 Hours)

  • What is Inbound Marketing
  • How Does Inbound Marketing Work
  • Inbound vs. Outbound Marketing
  • Create an Inbound Marketing Strategy

Module 6: AI, Emerging Technologies and Automation (2 Hours)

  • How AI & Data Science has evolved in the Marketing Landscape
  • AI tools and their integration with new age-digital marketing
  • Understanding the impact of emerging technology
  • Roles of Augmented Reality, Virtual Reality and Mixed Reality in Digital Marketing
  • Scope of Artificial Intelligence in Digital Marketing
  • Role shift of marketers and new opportunities for non-marketers and non-tech graduates

Module 7: Design Principles & Tools (5 Hours)

  • Brand Manual of a Company / Brand Guidelines
  • Style Guide (How to build and its importance)
  • UX (User Experience) Principles
  • UI (User Interface) Principles
  • UX vs UI and its use case in design
  • CANVA hands-on to design a few designs

 

Projects: (1 Week)

  1. Design Logo
  2. Create a Single page post and a Carousal  (3 each)
  3. Build Style Guide for your business/consultancy/agency
  4. Create portfolio accounts and build profiles (Behance, Adobe Portfolio)

 

Tools Covered: CANVA, Color Palette Generator, Open AI – ChatGPT, Freepik, FlatIcon, Remove BG, Artvy-AI, Artbeeder, BlueWillow AI, Stable Diffusion

Specialization I : SEO & Content Specialization

Module 1: Introduction to SEO (2 Hours)

  • What is SEO & its importance
  • How search engine bots discover websites & pages
  • Roles and responsibilities of the SEO team
  • What is On-Page SEO and Off-page SEO
  • Domain Authority, Page Authority & Spam Score
  • Inbound Link / Link Building
  • Outbound Link / External Link and Internal Link

Module 2: Keyword Research (4 Hours)

  • Importance of Keywords in SEO & Content
  • How Search Engines Use Keywords
  • Short-Tail vs. Long-Tail Keywords
  • Brainstorming Keywords
  • Related Keywords
  • LSI (Latent Semantic Indexing) Keywords
  • High-Impact Keywords for Quick Wins
  • Long-Term Keyword Strategy
  • Keyword Research Tools
    • Google Keyword Planner
    • Google Trends
    • Ubersuggest
  • Evaluating Keywords
    • Search Volume
    • Keyword Difficulty
    • Relevance

 

Tools Covered: Google Keyword Planner. Google Trends, Ubersuggest

 

Class Hands-on:

  • Perform competitor analysis for optimized keywords
  • Identify keywords for each page/blog of your website

Module 3: Content Planning

  • Setting brand tonality
  • Topic Clusters & Pillar Content
  • Finding the right topic content and pillar content for blogs
  • Identifying Missing Topics and Keywords
  • Creating content themes for marketing
  • Skyscraper technique of content writing and planning

 

Projects:

  • Create a content list cluster and pillar content topics
  • Identify the keyword with content subtopics & related keywords

 

Tools Covered: Google Trends, Ubersuggest, Answer The Public, ChatGPT

Module 4: On-Page SEO & Blog Writing (16 Hours)

  • User demographic, psychology, pain points & search intent
  • Types of blogs – Informational, Navigational, Engagement
  • Writing impactful and thoroughly researched content
  • Optimise content for search engines:
    • Keyword
      • Focused Keyphrase
      • Related Keyphrase
      • Synonyms
    • Effective headline with SEO optimization
    • Keyword distribution
      • Title (Headline SEO Optimization)
      • Meta Description
      • Introduction and Conclusion
      • Throughout the Body
    • Heading tag distribution
    • Active voice vs Passive voice
    • Transition word-optimized usage
    • Using tools for content optimization
      • Grammarly
      • Hemmingway Editor
      • Word Counter
      • Ubersuggest
      • Answer the Public
      • Google Rich snippet – People also ask
  • Readability and User Experience
  • Keyword Frequency & Keyword Stuffing
  • Keyword-rich Meta description
  • Headline Tag Optimization
  • Anchor Text
  • External/Outbound linking
  • Internal Linking
  • Structured data and its importance
  • Posting blog content on the Blog post using WordPress
  • Generating niche blogging content using Medium

Tools Covered: Open AI – ChatGPT, Copy.ai, WriteSonic, Shortly AI, Describe for eCommerce, WordTune, Ubersuggest, Grammarly, Hemmingway Editor, Answer the Public, WordPress, Quillbot, SmallSEOTools, Medium



Project: (1 Week)

  1. Write 5 blogs on your niche
  2. Post the blogs on the website using WordPress CMS
  3. Perform SEO on each website page and blog on your website

Module 5: Technical SEO (6 Hours)

  • Domain optimization
  • URL Optimization & Structure
  • Redirections
  • Breadcrumbs
  • Meta Tags
  • No-Index Meta tag
  • Heading Tags (H1 to H6)
  • Anchor text optimization
  • Image Alt Text & Title Optimization
  • Internal Linking & External Linking
  • Do-Follow & No-Follow
  • SSL Certificate – Secure Sockets Layer
  • Sitemap: Site structure & navigation
  • XML Sitemap creation & submission
  • Robots.txt
  • Canonical Tags / URLs
  • Schema Markup, Feature Snippet
  • Mobile Responsiveness
  • Page speed Optimizations
    • Image Compression
    • Lazy Load
    • Browser Caching
    • Minifying CSS, JavaScript, and HTML
  • Google Search Console for Indexing

 

Tools Covered: Yoast SEO, Google Search Console, Elementor, WP Optimizer, WP Rocket, SSL, Upscalepics, Sqoosh



Project: Perform technical SEO on your website

Module 6: Google Console (2 Hours)

  • Overview of Google Search Console
  • Key Features & Benefits
  • Creating a Search Console Account
  • Verifying Website Ownership
  • Google Search Console Walkthrough
  • Indexing pages with console
  • Performance Report
  • Analyzing search data
  • Submitting a Sitemap
  • Linking Google Analytics with Search Console
  • Optimizing for SEO

 

Hands-on practice with Google Search Console

Module 7: Off Page SEO (10 Hours)

  • Introduction to Off Page SEO
  • Importance of Link Building for Domain Authority (DA)
  • Writing optimized content for off-page submissions
  • Do Follow Vs No Follow Links
  • High-Quality vs. Low-Quality Links
  • Creating & Promoting Link-Worthy Content
  • Link Building Off-Page SEO Activities
    • Search Engine Submissions
    • Business Listing
    • Directory Submissions
    • Social Bookmarking
    • Classified Submissions
    • PDF/PPT Submissions
    • Article/Blog Submissions
    • Press Release Submissions
    • Image/Infographic Submissions
    • Video Submissions
    • Forum Submissions
    • Blog Commenting
    • Guest Posting
    • Local Business Listing (Google)
    • Web 2.0
  • Connect Off-page SEO with Local Listing and Social Media
  • Online Reputation Management – ORM
    • The Customer Feedback Loop
    • Nature of Comments (Transactional, Complaint, Compliment, Feature Request, Claim, Referral, Engagement)
    • Categorizing Customer Feedback
    • Acting On Customer Feedback
    • Responding to Crisis & Damaging Situations – Best Practices
    • Turning Problems into Opportunities
    • Social Listening
  • Community Engagement 
    • Creating group/community on social media groups
    • Building groups and communities on Forums/Q&A Sites
    • Contributing valuable content and discussions in forums/groups

Module 8: Google My Business - GMB (4 Hours)

  • GMB importance and usage
  • GMB Account creation
  • Google My Business Optimization
  • NAP Standardization
  • Building and Managing Local Citations
  • Reviews & Reputation Management
  • Encouraging and Responding to Reviews
  • GMB Updates, Products & Services

Module 9: Influencer Marketing (2 Hours)

  • What is Influencer Marketing?
  • Developing an influencer marketing strategy
  • Identifying right Influencers
  • Building Partnerships with Influencers
  • Measuring Influencer Impact

Module 10: Affiliate Marketing (2 Hours)

  • What is affiliate marketing?
  • How to get started with affiliate marketing
  • Commission structures in affiliate programs,
  • Types of Affiliate Marketing Programs
  • Affiliate Networks
  • How to manage & handle Affiliates
  • Affiliate tracking on a website
  • Detecting & handling fraudulent affiliate transactions
  • Steps to Become an Online Affiliate Marketer (Freelancing)

 

Tools Covered: Moz, Semrush, Ahref, AmazonAssociates, Google My Business, Google Console, Screaming Frog, ShareASale



Projects: (2 Weeks)

  1. Perform 10 off-page backlinking for at least 5 SEO activities
  2. Create and optimize a GMB page
  3. Identify influencers in a business & draft a welcome email
  4. Identify opportunities for affiliate marketing activities

 

Module 11: SEO Audit (4 Hours)

  • Off-Page Competitor Analysis for Traffic sources, backlinks & blogs
  • Google Analytics
  • Backlinks Analysis
  • Engagement Metrics
  • Broken/Dead Link Analysis
  • Bounce Rate and Dwell Time
  • Page Speed Insights & GTMetrics
  • Google Search Console for Crawling Insights
  • Domain Authority, Page Authority & Spam Score
  • Track user behaviour using Hotjar
  • Traffic Demographics
  • DNS propagation
  • Organic traffic

 

Tools Covered: Google Analytics 4, Google Search Console, SimilarWeb, SEMrush, MOZ, Screaming Frog, Ahref, Google PageSpeed Insights, Lighthouse, GT Metrics, HotJar, WordStream, SEO Site Checkup, SE Ranking

Specialization II : Social Media Marketing Specialization

Module 1: Introduction to Social Media (2 Hours)

  • Importance of Social Media Marketing
  • Brand Guidelines and the Brand’s Goal
  • Key Concepts of Social Media
  • Aligning the Target Group
  • Best Practices for the Brand
  • Establishing SMART goals
  • Aligning social media goals with business objectives
  • Identifying fake followers and optimization
  • Influencers Partnerships

Module 2: Social Media Optimization (6 Hours)

  • Overview of Social Media Platforms
  • Creating and optimizing social media profiles
  • Importance of consistency in branding
  • Facebook: Page setup, cover photo, tabs, and call-to-action buttons
  • Instagram: Bio, highlights, story setup
  • Twitter: Profile setup, bio, pinned tweets
  • LinkedIn: Company page setup, showcase pages, and employee engagement
  • YouTube: Channel setup, video optimization, thumbnails, and playlists

 

Tools: YouTube, Facebook, Instagram, Twitter, LinkedIn, LinkTree

Module 3: Social Media Planning (6 Hours)

  • Off-Page Competitor Analysis for Traffic sources, backlinks & blogs
  • Google Analytics
  • Backlinks Analysis
  • Engagement Metrics
  • Broken/Dead Link Analysis
  • Bounce Rate and Dwell Time
  • Page Speed Insights & GTMetrics
  • Google Search Console for Crawling Insights
  • Domain Authority, Page Authority & Spam Score
  • Track user behaviour using Hotjar
  • Traffic Demographics
  • DNS propagation
  • Organic traffic

 

Tools Covered: Google Analytics 4, Google Search Console, SimilarWeb, SEMrush, MOZ, Screaming Frog, Ahref, Google PageSpeed Insights, Lighthouse, GT Metrics, HotJar, WordStream, SEO Site Checkup, SE Ranking

Module 4: Social Media Content Creation (4 Hours)

  • Analyze social media platforms for specific industry
  • Draft compelling content for the particular platform
    • LinkedIn content strategy
    • YouTube Script for short and long videos
    • Instagram content creation strategy
  • Creating compelling images and videos as per the content plan


Tools: Copy.ai, ChatGPT, NaturalReader, text2speech, BitLy, Powtoon, WellSaid, Canva, StableDiffusion, InVideo, InShot,

Module 5: Social Media Posting (6 Hours)

  • Tailoring captions to different platforms and audiences
  • Best practices for writing engaging captions
  • Importance of hashtags in social media marketing
  • Finding and using the right hashtags
  • Using keywords and hashtags for visibility
  • Leveraging SEO best practices for social media content
  • Encouraging interactions through posts
  • Responding to comments and messages

 

Tools Covered: Buffer, Hootsuite, Meta, LinkedIn, YouTube, Tweetdeck

Module 6: Social Media Analytics & Key Metrics (6 Hours)

  • Importance of tracking and measuring performance
  • Overview of social media analytics tools (native and third-party)
  • Reach, impressions, and engagement
  • Click-through rates (CTR) and conversion rates
  • Audience growth and demographics
  • Platform Specific Analytics:
    • Facebook Insights
    • Instagram Insights
    • Twitter Analytics
    • LinkedIn Analytics
    • YouTube Analytics
  • Interpreting analytics data
  • Fake Follower Check
  • Analyzing data with Excel
  • Making data-driven decisions

 

Project: (2 weeks)

  • Creating a social media strategy for a fictional brand / your brand / for yourself
  • Developing a one-month social media calendar
  • Create 90 Posts for a month-long calendar
  • Generate effective captions with SEO optimization
  • Post the content on Social Media channels regularly
  • Track & analyze social media campaigns

 

Tools: Facebook Insights, Instagram Insights, LinkedIn Page Analytics, YouTube Studio, VidIQ, Keepvid, Loom, VidTao, Fake Follower Check, Twitter Analytics

Module 7: Introduction to Social Media Advertising (2 Hours)

  • Social Media Marketing Strategy Building
  • Key benefits and challenges of social media ads
  • Overview: Facebook, Instagram, LinkedIn, YouTube
  • Aligning ad objectives with business goals

Module 8: Meta Ads - Facebook & Instagram Ads (10 Hours)

  • Overview of Facebook Ads Manager / Meta Business Suite
  • Link your Facebook Page to your Meta Business Suite
  • Create a Facebook Ad Account
  • Integrating Instagram with Facebook Ads Manager
  • Ad formats and placements (For FB & Insta)
  • Campaign objectives and types
  • Structuring campaigns, ad sets, and ads
  • Platform-specific (FB & Insta) targeting options
  • Facebook Pixel
  • Audience Targeting
    • Custom Audiences
    • Lookalike Audiences
    • Interest-based targeting
    • Behavioral targeting
  • Best practices for ad copy and creatives
  • Effective ad formats (image, video, carousel, slideshow)
  • Designing compelling visuals for Instagram ads
  • Best practices for Stories, Reels, and IGTV ads

 

Tools Used: Meta Business Suite, Facebook Ad Manager, Instagram Ads, InShot, Canva

Module 9: LinkedIn Ads Campaign (4 Hours)

  • Overview of LinkedIn Campaign Manager
  • Create an ad account in the LinkedIn Campaign Manager
  • Ad formats and placements
  • Campaign types on LinkedIn
  • LinkedIn Campaign Structure
  • Campaign objectives and types
  • Structuring campaign groups, campaigns, and ads on LinkedIn
  • LinkedIn’s professional targeting options
  • Creating custom target audiences
  • Designing LinkedIn ad creatives
  • Best practices for LinkedIn ad copy
  • LinkedIn Insight Tag
  • Audience Targeting
    • Custom/Matched Audiences
    • Lookalike Audiences
    • Interest-based targeting
    • Attribute targeting

 

Tools Used: LinkedIn Campaign Manager, Canva

 

Module 10: YouTube Ad Campaign - Using Google Ads (4 Hours)

  • The importance of video ads and the effectiveness of YouTube Ads
  • Integrating YouTube with Google Ads
  • YouTube Ad formats:
    • Skippable Video Ads
    • Non-Skippable Video Ads
    • Bumper Ads
    • Display Ads
    • Overlay Ads
    • In-Feed Video Ads
    • In-Stream Ads
  • Campaign objectives specific to YouTube
  • Structuring ad sets and ads for YouTube
  • Audience Targeting on YouTube
    • Using Google Ads targeting options for YouTube
    • Leveraging YouTube-specific targeting features
  • Creating compelling video ads
  • Best practices for different ad formats
  • Techniques for optimizing ad copy and creatives
  • Using A/B testing to improve ad performance
  • Allocating budgets across campaigns for optimal performance
  • Choosing the right bidding strategy
  • Using ad scheduling to maximize performance
  • Advanced Marketing on YouTube
    • Remarketing Campaigns
    • Lookalike audience
    • Custom audience

 

Tools Used: YouTube Advertising, Keyword Planner, Google Ads, Google Analytics 4, YouTube Studio, YT Create, NaturalReader, text2speech, Powtoon, WellSaid, Canva, StableDiffusion, InVideo

Module 11: Analyzing Campaign Data and Reporting (4 Hours)

  • Platform-specific analytics tools
  • Key metrics to track and analyze for each platform
  • Analyzing Reports on:
    • Facebook Ad Manager
    • LinkedIn Campaign Manager
    • Google Analytics for YouTube
  • Interpreting analytics data
  • Making data-driven decisions
  • Improvement of ad campaigns

Specialization III : Search Engine Marketing Specialization

Module 1: Introduction to Google Ads (4 Hours)

  • Overview of Search Engine Marketing
  • Introduction to Google Ads & how it works
  • Benefits of using Google Ads for businesses
  • Key terminologies: CPC, PPC, CTR, CPA, Quality Score, etc.
  • Setting Up a Google Ads Account
  • Campaign Types and Objectives
  • Ad campaign structures

Module 2: Keyword Research for Ad Campaign (4 Hours)

  • Importance of Keywords in Ad Campaigns
  • How Search Engines Use Keywords
  • Short-Tail vs. Long-Tail Keywords
  • Positive vs. Negative Keyword
  • Broad Match Keyword
  • Phrase Match Keyword
  • Exact Match Keyword
  • Broad vs Phrase vs Exact match keywords
  • Brainstorming Keywords
  • Keyword Research Tools
    • Google Keyword Planner
    • Google Trends
  • Search Intent and User Behavior
  • Evaluating Keywords
    • Search Volume
    • Keyword Difficulty
    • Relevance
  • High-Impact Keywords for Quick Wins

 

Tools: Google Trends, Google Keyword Planner

Module 3: Competitor Research for Ad Campaign (2 Hours)

  • Analyzing competitors’ ads & strategies 
  • SpyFu for competitor analysis
  • Using competitor analysis for campaign improvement

Module 4: Strategies for Paid Campaign (4 Hours)

  • SEO & Readability for landing page
  • Use of interactive media – graphics/videos on landing pages
  • The need & scarcity generation technique for persuasion
  • The Theory of Cognitive Dissonance
  • Persuasion principle
  • Principle of reciprocal concessions

Module 5: Setting up Ad Campaign (24 Hours)

  • How Does Search Campaign Work?
  • Google Ads Best Practices
  • Optimizing Your Keywords Strategy for Ads
  • Best practices to write compelling ad copy
  • Optimized display and video ad creatives
  • Creating ad creatives using ChatGPT and Canva
  • Setting up
    • Search Ad Campaign (SERP Text Ad)
    • Display Ad Campaign (Banner Ad)
    • Video Ad Campaign (YouTube Ad)
    • App Ad Campaign
    • Shopping Ad Campaign
    • Demand Gen Ad Campaign
    • Performance Max Ad Campaign
    • Smart Ad Campaign
  • Awareness & Consideration Ad Campaigns
  • Local Shop Visit & Promotions Ad Campaign

Module 6: Targeting and Bidding Strategies (2 Hours)

  • Audience targeting
  • In-market, Affinity, Custom Audience targeting
  • Setting up location targeting
  • Demographic targeting to refine the audience
  • Bidding Strategy
    • Bidding options – Manual/Enhanced CPC, Target CPA
    • Choosing the right bidding strategy
    • Best practices for marketing, budget allocation, tracking, and analyzing the performance of your competitors using Auction Insights

Module 7: Campaign Optimization (4 Hours)

  • Using Quality Score to improve ad performance
  • Techniques for optimizing ad copy and creatives
  • Landing Page Optimization
  • Best practices for creating high-converting landing pages
  • Setting and adjusting budgets
  • Setting targets using CRO Benchmark

Module 8: Analyzing Campaign Data and Reporting (2 Hours)

  • Using Google Ads reports to measure performance
  • Linking Google Ads with Google Analytics
  • Creating custom reports in Google Ads
  • CRO & CRO Analytics

Module 9: Advanced Google Ads Strategies (6 Hours)

  • Conversion tracking
  • Remarketing Campaigns
  • Dynamic Search Ads
  • Lookalike Audience

 

Tools Covered: Google Ads, ChatGPT, Canva, Google Analytics 4, SpyFu 



Projects (1 Week)

  • Students will create and manage a comprehensive Google Ads campaign, including keyword research, ad creation, targeting, bidding, and optimization.
  • Case studies of business & industry flourished with Ad campaigns

Module 10: Google Analytics (4 Hours)

  • Importance of Web Analytics for Business
  • Google Analytics Interface Walkthrough
  • Set Up Google Analytics Accounts
  • Dimensions and Key Metrics
  • Real-time reporting
  • Monitoring user activity in real-time
  • Audience Report
  • Behavior Report
  • Goal Setup and Tracking
  • Custom reports and dashboards
  • Segments & Filter
  • Event Tracking
  • Reporting &Visualization
  • Performance Metrics using Google Analytics

 

Hands-on practice:

  • Set up Google Analytics
  • Analyze and build reports on Google Analytics
  • Share reports


Tools Used: Google Analytics, GTM, Google Search Console

Module 11: Google Tag Manager (4 Hours)

  • Introduction to Google Tag Manager
  • Setting up Google Tag Manager
  • Tag Implementation
  • Triggers & Variables
  • Setting up Dashboards
  • Enhanced Conversion Tracking

 

Hands-on practice with Google Tag Manager

Request
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Immerse yourself in our Digital Marketing course, where
you’ll actively participate in real-time projects during
interactive live classes.

Module 1: Introduction to Marketing (3 Hours)

  • Purpose of Marketing
  • Role of Marketing in an Organization
  • 4Ps of Marketing
  • STP (Segmentation, Targeting, Positioning)
  • Market Size Evaluation & Competitor Analysis
  • Types of Marketing Based on Media
  • Important terms in marketing
  • Traditional vs Digital Marketing
  • SMM vs SEM vs SEO

Module 2: Introduction to Digital Marketing (2 Hours)

  • Origin & Evolution of Digital Marketing
  • Role & Significance of Digital Marketing in an Organization
  • Why Digital Marketing?
  • Digital Paid Ads Market
  • Importance of Organic Marketing
  • Digital Marketing Mindmap
  • Digital Marketing Models
  • Digital Marketing Skills, Roles & Responsibilities
  • Opportunities of jobs in company, agency, and freelancing

Module 3: Key Concepts of Digital Marketing (2 Hours)

  • Organic and Paid Marketing
  • SMM vs SEM vs SEO
  • PPC, CPC, CPM, CPA, COCA, CTR etc.
  • Types of Digital Ads
  • SWOT Analysis & Competitor Analysis
  • AIDA Model
  • POEM Framework
  • Buyer Persona & User Journey
  • Channel, Budget

Project: Build a Digital Marketing Strategy for business needs and industry (Case Studies)

Module 4: Behavior Marketing (2 Hours)

  • What is behavioral marketing?
  • Types of Behavioral Marketing
  • Behavioral Marketing Segmentation
  • Examples of Behaviour Marketing
  • Behavioral Marketing Stats
  • Benefits of Behaviour Marketing
  • Implementing Behaviour Marketing

 

https://blog.hubspot.com/marketing/what-is-behavioral-marketing

Module 5: Inbound Marketing (2 Hours)

  • What is Inbound Marketing
  • How Does Inbound Marketing Work
  • Inbound vs. Outbound Marketing
  • Create an Inbound Marketing Strategy

Module 6: AI, Emerging Technologies and Automation (2 Hours)

  • How AI & Data Science has evolved in the Marketing Landscape
  • AI tools and their integration with new age-digital marketing
  • Understanding the impact of emerging technology
  • Roles of Augmented Reality, Virtual Reality and Mixed Reality in Digital Marketing
  • Scope of Artificial Intelligence in Digital Marketing
  • Role shift of marketers and new opportunities for non-marketers and non-tech graduates

Module 7: Design Principles & Tools (5 Hours)

  • Brand Manual of a Company / Brand Guidelines
  • Style Guide (How to build and its importance)
  • UX (User Experience) Principles
  • UI (User Interface) Principles
  • UX vs UI and its use case in design
  • CANVA hands-on to design a few designs

 

Projects: (1 Week)

  1. Design Logo
  2. Create a Single page post and a Carousal  (3 each)
  3. Build Style Guide for your business/consultancy/agency
  4. Create portfolio accounts and build profiles (Behance, Adobe Portfolio)

 

Tools Covered: CANVA, Color Palette Generator, Open AI – ChatGPT, Freepik, FlatIcon, Remove BG, Artvy-AI, Artbeeder, BlueWillow AI, Stable Diffusion

Specialization I : SEO & Content Specialization

Module 1: Introduction to SEO (2 Hours)

  • What is SEO & its importance
  • How search engine bots discover websites & pages
  • Roles and responsibilities of the SEO team
  • What is On-Page SEO and Off-page SEO
  • Domain Authority, Page Authority & Spam Score
  • Inbound Link / Link Building
  • Outbound Link / External Link and Internal Link

Module 2: Keyword Research (4 Hours)

  • Importance of Keywords in SEO & Content
  • How Search Engines Use Keywords
  • Short-Tail vs. Long-Tail Keywords
  • Brainstorming Keywords
  • Related Keywords
  • LSI (Latent Semantic Indexing) Keywords
  • High-Impact Keywords for Quick Wins
  • Long-Term Keyword Strategy
  • Keyword Research Tools
    • Google Keyword Planner
    • Google Trends
    • Ubersuggest
  • Evaluating Keywords
    • Search Volume
    • Keyword Difficulty
    • Relevance

 

Tools Covered: Google Keyword Planner. Google Trends, Ubersuggest

 

Class Hands-on:

  • Perform competitor analysis for optimized keywords
  • Identify keywords for each page/blog of your website

Module 3: Content Planning

  • Setting brand tonality
  • Topic Clusters & Pillar Content
  • Finding the right topic content and pillar content for blogs
  • Identifying Missing Topics and Keywords
  • Creating content themes for marketing
  • Skyscraper technique of content writing and planning

 

Projects:

  • Create a content list cluster and pillar content topics
  • Identify the keyword with content subtopics & related keywords

 

Tools Covered: Google Trends, Ubersuggest, Answer The Public, ChatGPT

Module 4: On-Page SEO & Blog Writing (16 Hours)

  • User demographic, psychology, pain points & search intent
  • Types of blogs – Informational, Navigational, Engagement
  • Writing impactful and thoroughly researched content
  • Optimise content for search engines:
    • Keyword
      • Focused Keyphrase
      • Related Keyphrase
      • Synonyms
    • Effective headline with SEO optimization
    • Keyword distribution
      • Title (Headline SEO Optimization)
      • Meta Description
      • Introduction and Conclusion
      • Throughout the Body
    • Heading tag distribution
    • Active voice vs Passive voice
    • Transition word-optimized usage
    • Using tools for content optimization
      • Grammarly
      • Hemmingway Editor
      • Word Counter
      • Ubersuggest
      • Answer the Public
      • Google Rich snippet – People also ask
  • Readability and User Experience
  • Keyword Frequency & Keyword Stuffing
  • Keyword-rich Meta description
  • Headline Tag Optimization
  • Anchor Text
  • External/Outbound linking
  • Internal Linking
  • Structured data and its importance
  • Posting blog content on the Blog post using WordPress
  • Generating niche blogging content using Medium

Tools Covered: Open AI – ChatGPT, Copy.ai, WriteSonic, Shortly AI, Describe for eCommerce, WordTune, Ubersuggest, Grammarly, Hemmingway Editor, Answer the Public, WordPress, Quillbot, SmallSEOTools, Medium



Project: (1 Week)

  1. Write 5 blogs on your niche
  2. Post the blogs on the website using WordPress CMS
  3. Perform SEO on each website page and blog on your website

Module 5: Technical SEO (6 Hours)

  • Domain optimization
  • URL Optimization & Structure
  • Redirections
  • Breadcrumbs
  • Meta Tags
  • No-Index Meta tag
  • Heading Tags (H1 to H6)
  • Anchor text optimization
  • Image Alt Text & Title Optimization
  • Internal Linking & External Linking
  • Do-Follow & No-Follow
  • SSL Certificate – Secure Sockets Layer
  • Sitemap: Site structure & navigation
  • XML Sitemap creation & submission
  • Robots.txt
  • Canonical Tags / URLs
  • Schema Markup, Feature Snippet
  • Mobile Responsiveness
  • Page speed Optimizations
    • Image Compression
    • Lazy Load
    • Browser Caching
    • Minifying CSS, JavaScript, and HTML
  • Google Search Console for Indexing

 

Tools Covered: Yoast SEO, Google Search Console, Elementor, WP Optimizer, WP Rocket, SSL, Upscalepics, Sqoosh



Project: Perform technical SEO on your website

Module 6: Google Console (2 Hours)

  • Overview of Google Search Console
  • Key Features & Benefits
  • Creating a Search Console Account
  • Verifying Website Ownership
  • Google Search Console Walkthrough
  • Indexing pages with console
  • Performance Report
  • Analyzing search data
  • Submitting a Sitemap
  • Linking Google Analytics with Search Console
  • Optimizing for SEO

 

Hands-on practice with Google Search Console

Module 7: Off Page SEO (10 Hours)

  • Introduction to Off Page SEO
  • Importance of Link Building for Domain Authority (DA)
  • Writing optimized content for off-page submissions
  • Do Follow Vs No Follow Links
  • High-Quality vs. Low-Quality Links
  • Creating & Promoting Link-Worthy Content
  • Link Building Off-Page SEO Activities
    • Search Engine Submissions
    • Business Listing
    • Directory Submissions
    • Social Bookmarking
    • Classified Submissions
    • PDF/PPT Submissions
    • Article/Blog Submissions
    • Press Release Submissions
    • Image/Infographic Submissions
    • Video Submissions
    • Forum Submissions
    • Blog Commenting
    • Guest Posting
    • Local Business Listing (Google)
    • Web 2.0
  • Connect Off-page SEO with Local Listing and Social Media
  • Online Reputation Management – ORM
    • The Customer Feedback Loop
    • Nature of Comments (Transactional, Complaint, Compliment, Feature Request, Claim, Referral, Engagement)
    • Categorizing Customer Feedback
    • Acting On Customer Feedback
    • Responding to Crisis & Damaging Situations – Best Practices
    • Turning Problems into Opportunities
    • Social Listening
  • Community Engagement 
    • Creating group/community on social media groups
    • Building groups and communities on Forums/Q&A Sites
    • Contributing valuable content and discussions in forums/groups

Module 8: Google My Business - GMB (4 Hours)

  • GMB importance and usage
  • GMB Account creation
  • Google My Business Optimization
  • NAP Standardization
  • Building and Managing Local Citations
  • Reviews & Reputation Management
  • Encouraging and Responding to Reviews
  • GMB Updates, Products & Services

Module 9: Influencer Marketing (2 Hours)

  • What is Influencer Marketing?
  • Developing an influencer marketing strategy
  • Identifying right Influencers
  • Building Partnerships with Influencers
  • Measuring Influencer Impact

Module 10: Affiliate Marketing (2 Hours)

  • What is affiliate marketing?
  • How to get started with affiliate marketing
  • Commission structures in affiliate programs,
  • Types of Affiliate Marketing Programs
  • Affiliate Networks
  • How to manage & handle Affiliates
  • Affiliate tracking on a website
  • Detecting & handling fraudulent affiliate transactions
  • Steps to Become an Online Affiliate Marketer (Freelancing)

 

Tools Covered: Moz, Semrush, Ahref, AmazonAssociates, Google My Business, Google Console, Screaming Frog, ShareASale



Projects: (2 Weeks)

  1. Perform 10 off-page backlinking for at least 5 SEO activities
  2. Create and optimize a GMB page
  3. Identify influencers in a business & draft a welcome email
  4. Identify opportunities for affiliate marketing activities

 

Module 11: SEO Audit (4 Hours)

  • Off-Page Competitor Analysis for Traffic sources, backlinks & blogs
  • Google Analytics
  • Backlinks Analysis
  • Engagement Metrics
  • Broken/Dead Link Analysis
  • Bounce Rate and Dwell Time
  • Page Speed Insights & GTMetrics
  • Google Search Console for Crawling Insights
  • Domain Authority, Page Authority & Spam Score
  • Track user behaviour using Hotjar
  • Traffic Demographics
  • DNS propagation
  • Organic traffic

 

Tools Covered: Google Analytics 4, Google Search Console, SimilarWeb, SEMrush, MOZ, Screaming Frog, Ahref, Google PageSpeed Insights, Lighthouse, GT Metrics, HotJar, WordStream, SEO Site Checkup, SE Ranking

Specialization II : Social Media Marketing Specialization

Module 1: Introduction to Social Media (2 Hours)

  • Importance of Social Media Marketing
  • Brand Guidelines and the Brand’s Goal
  • Key Concepts of Social Media
  • Aligning the Target Group
  • Best Practices for the Brand
  • Establishing SMART goals
  • Aligning social media goals with business objectives
  • Identifying fake followers and optimization
  • Influencers Partnerships

Module 2: Social Media Optimization (6 Hours)

  • Overview of Social Media Platforms
  • Creating and optimizing social media profiles
  • Importance of consistency in branding
  • Facebook: Page setup, cover photo, tabs, and call-to-action buttons
  • Instagram: Bio, highlights, story setup
  • Twitter: Profile setup, bio, pinned tweets
  • LinkedIn: Company page setup, showcase pages, and employee engagement
  • YouTube: Channel setup, video optimization, thumbnails, and playlists

 

Tools: YouTube, Facebook, Instagram, Twitter, LinkedIn, LinkTree

Module 3: Social Media Planning (6 Hours)

  • Off-Page Competitor Analysis for Traffic sources, backlinks & blogs
  • Google Analytics
  • Backlinks Analysis
  • Engagement Metrics
  • Broken/Dead Link Analysis
  • Bounce Rate and Dwell Time
  • Page Speed Insights & GTMetrics
  • Google Search Console for Crawling Insights
  • Domain Authority, Page Authority & Spam Score
  • Track user behaviour using Hotjar
  • Traffic Demographics
  • DNS propagation
  • Organic traffic

 

Tools Covered: Google Analytics 4, Google Search Console, SimilarWeb, SEMrush, MOZ, Screaming Frog, Ahref, Google PageSpeed Insights, Lighthouse, GT Metrics, HotJar, WordStream, SEO Site Checkup, SE Ranking

Module 4: Social Media Content Creation (4 Hours)

  • Analyze social media platforms for specific industry
  • Draft compelling content for the particular platform
    • LinkedIn content strategy
    • YouTube Script for short and long videos
    • Instagram content creation strategy
  • Creating compelling images and videos as per the content plan


Tools: Copy.ai, ChatGPT, NaturalReader, text2speech, BitLy, Powtoon, WellSaid, Canva, StableDiffusion, InVideo, InShot,

Module 5: Social Media Posting (6 Hours)

  • Tailoring captions to different platforms and audiences
  • Best practices for writing engaging captions
  • Importance of hashtags in social media marketing
  • Finding and using the right hashtags
  • Using keywords and hashtags for visibility
  • Leveraging SEO best practices for social media content
  • Encouraging interactions through posts
  • Responding to comments and messages

 

Tools Covered: Buffer, Hootsuite, Meta, LinkedIn, YouTube, Tweetdeck

Module 6: Social Media Analytics & Key Metrics (6 Hours)

  • Importance of tracking and measuring performance
  • Overview of social media analytics tools (native and third-party)
  • Reach, impressions, and engagement
  • Click-through rates (CTR) and conversion rates
  • Audience growth and demographics
  • Platform Specific Analytics:
    • Facebook Insights
    • Instagram Insights
    • Twitter Analytics
    • LinkedIn Analytics
    • YouTube Analytics
  • Interpreting analytics data
  • Fake Follower Check
  • Analyzing data with Excel
  • Making data-driven decisions

 

Project: (2 weeks)

  • Creating a social media strategy for a fictional brand / your brand / for yourself
  • Developing a one-month social media calendar
  • Create 90 Posts for a month-long calendar
  • Generate effective captions with SEO optimization
  • Post the content on Social Media channels regularly
  • Track & analyze social media campaigns

 

Tools: Facebook Insights, Instagram Insights, LinkedIn Page Analytics, YouTube Studio, VidIQ, Keepvid, Loom, VidTao, Fake Follower Check, Twitter Analytics

Module 7: Introduction to Social Media Advertising (2 Hours)

  • Social Media Marketing Strategy Building
  • Key benefits and challenges of social media ads
  • Overview: Facebook, Instagram, LinkedIn, YouTube
  • Aligning ad objectives with business goals

Module 8: Meta Ads - Facebook & Instagram Ads (10 Hours)

  • Overview of Facebook Ads Manager / Meta Business Suite
  • Link your Facebook Page to your Meta Business Suite
  • Create a Facebook Ad Account
  • Integrating Instagram with Facebook Ads Manager
  • Ad formats and placements (For FB & Insta)
  • Campaign objectives and types
  • Structuring campaigns, ad sets, and ads
  • Platform-specific (FB & Insta) targeting options
  • Facebook Pixel
  • Audience Targeting
    • Custom Audiences
    • Lookalike Audiences
    • Interest-based targeting
    • Behavioral targeting
  • Best practices for ad copy and creatives
  • Effective ad formats (image, video, carousel, slideshow)
  • Designing compelling visuals for Instagram ads
  • Best practices for Stories, Reels, and IGTV ads

 

Tools Used: Meta Business Suite, Facebook Ad Manager, Instagram Ads, InShot, Canva

Module 9: LinkedIn Ads Campaign (4 Hours)

  • Overview of LinkedIn Campaign Manager
  • Create an ad account in the LinkedIn Campaign Manager
  • Ad formats and placements
  • Campaign types on LinkedIn
  • LinkedIn Campaign Structure
  • Campaign objectives and types
  • Structuring campaign groups, campaigns, and ads on LinkedIn
  • LinkedIn’s professional targeting options
  • Creating custom target audiences
  • Designing LinkedIn ad creatives
  • Best practices for LinkedIn ad copy
  • LinkedIn Insight Tag
  • Audience Targeting
    • Custom/Matched Audiences
    • Lookalike Audiences
    • Interest-based targeting
    • Attribute targeting

 

Tools Used: LinkedIn Campaign Manager, Canva

 

Module 10: YouTube Ad Campaign - Using Google Ads (4 Hours)

  • The importance of video ads and the effectiveness of YouTube Ads
  • Integrating YouTube with Google Ads
  • YouTube Ad formats:
    • Skippable Video Ads
    • Non-Skippable Video Ads
    • Bumper Ads
    • Display Ads
    • Overlay Ads
    • In-Feed Video Ads
    • In-Stream Ads
  • Campaign objectives specific to YouTube
  • Structuring ad sets and ads for YouTube
  • Audience Targeting on YouTube
    • Using Google Ads targeting options for YouTube
    • Leveraging YouTube-specific targeting features
  • Creating compelling video ads
  • Best practices for different ad formats
  • Techniques for optimizing ad copy and creatives
  • Using A/B testing to improve ad performance
  • Allocating budgets across campaigns for optimal performance
  • Choosing the right bidding strategy
  • Using ad scheduling to maximize performance
  • Advanced Marketing on YouTube
    • Remarketing Campaigns
    • Lookalike audience
    • Custom audience

 

Tools Used: YouTube Advertising, Keyword Planner, Google Ads, Google Analytics 4, YouTube Studio, YT Create, NaturalReader, text2speech, Powtoon, WellSaid, Canva, StableDiffusion, InVideo

Module 11: Analyzing Campaign Data and Reporting (4 Hours)

  • Platform-specific analytics tools
  • Key metrics to track and analyze for each platform
  • Analyzing Reports on:
    • Facebook Ad Manager
    • LinkedIn Campaign Manager
    • Google Analytics for YouTube
  • Interpreting analytics data
  • Making data-driven decisions
  • Improvement of ad campaigns

Specialization III : Search Engine Marketing Specialization

Module 1: Introduction to Google Ads (4 Hours)

  • Overview of Search Engine Marketing
  • Introduction to Google Ads & how it works
  • Benefits of using Google Ads for businesses
  • Key terminologies: CPC, PPC, CTR, CPA, Quality Score, etc.
  • Setting Up a Google Ads Account
  • Campaign Types and Objectives
  • Ad campaign structures

Module 2: Keyword Research for Ad Campaign (4 Hours)

  • Importance of Keywords in Ad Campaigns
  • How Search Engines Use Keywords
  • Short-Tail vs. Long-Tail Keywords
  • Positive vs. Negative Keyword
  • Broad Match Keyword
  • Phrase Match Keyword
  • Exact Match Keyword
  • Broad vs Phrase vs Exact match keywords
  • Brainstorming Keywords
  • Keyword Research Tools
    • Google Keyword Planner
    • Google Trends
  • Search Intent and User Behavior
  • Evaluating Keywords
    • Search Volume
    • Keyword Difficulty
    • Relevance
  • High-Impact Keywords for Quick Wins

 

Tools: Google Trends, Google Keyword Planner

Module 3: Competitor Research for Ad Campaign (2 Hours)

  • Analyzing competitors’ ads & strategies 
  • SpyFu for competitor analysis
  • Using competitor analysis for campaign improvement

Module 4: Strategies for Paid Campaign (4 Hours)

  • SEO & Readability for landing page
  • Use of interactive media – graphics/videos on landing pages
  • The need & scarcity generation technique for persuasion
  • The Theory of Cognitive Dissonance
  • Persuasion principle
  • Principle of reciprocal concessions

Module 5: Setting up Ad Campaign (24 Hours)

  • How Does Search Campaign Work?
  • Google Ads Best Practices
  • Optimizing Your Keywords Strategy for Ads
  • Best practices to write compelling ad copy
  • Optimized display and video ad creatives
  • Creating ad creatives using ChatGPT and Canva
  • Setting up
    • Search Ad Campaign (SERP Text Ad)
    • Display Ad Campaign (Banner Ad)
    • Video Ad Campaign (YouTube Ad)
    • App Ad Campaign
    • Shopping Ad Campaign
    • Demand Gen Ad Campaign
    • Performance Max Ad Campaign
    • Smart Ad Campaign
  • Awareness & Consideration Ad Campaigns
  • Local Shop Visit & Promotions Ad Campaign

Module 6: Targeting and Bidding Strategies (2 Hours)

  • Audience targeting
  • In-market, Affinity, Custom Audience targeting
  • Setting up location targeting
  • Demographic targeting to refine the audience
  • Bidding Strategy
    • Bidding options – Manual/Enhanced CPC, Target CPA
    • Choosing the right bidding strategy
    • Best practices for marketing, budget allocation, tracking, and analyzing the performance of your competitors using Auction Insights

Module 7: Campaign Optimization (4 Hours)

  • Using Quality Score to improve ad performance
  • Techniques for optimizing ad copy and creatives
  • Landing Page Optimization
  • Best practices for creating high-converting landing pages
  • Setting and adjusting budgets
  • Setting targets using CRO Benchmark

Module 8: Analyzing Campaign Data and Reporting (2 Hours)

  • Using Google Ads reports to measure performance
  • Linking Google Ads with Google Analytics
  • Creating custom reports in Google Ads
  • CRO & CRO Analytics

Module 9: Advanced Google Ads Strategies (6 Hours)

  • Conversion tracking
  • Remarketing Campaigns
  • Dynamic Search Ads
  • Lookalike Audience

 

Tools Covered: Google Ads, ChatGPT, Canva, Google Analytics 4, SpyFu 



Projects (1 Week)

  • Students will create and manage a comprehensive Google Ads campaign, including keyword research, ad creation, targeting, bidding, and optimization.
  • Case studies of business & industry flourished with Ad campaigns

Module 10: Google Analytics (4 Hours)

  • Importance of Web Analytics for Business
  • Google Analytics Interface Walkthrough
  • Set Up Google Analytics Accounts
  • Dimensions and Key Metrics
  • Real-time reporting
  • Monitoring user activity in real-time
  • Audience Report
  • Behavior Report
  • Goal Setup and Tracking
  • Custom reports and dashboards
  • Segments & Filter
  • Event Tracking
  • Reporting &Visualization
  • Performance Metrics using Google Analytics

 

Hands-on practice:

  • Set up Google Analytics
  • Analyze and build reports on Google Analytics
  • Share reports


Tools Used: Google Analytics, GTM, Google Search Console

Module 11: Google Tag Manager (4 Hours)

  • Introduction to Google Tag Manager
  • Setting up Google Tag Manager
  • Tag Implementation
  • Triggers & Variables
  • Setting up Dashboards
  • Enhanced Conversion Tracking

 

Hands-on practice with Google Tag Manager

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Extra Benefits

Extra Benefits

01

Ready to Use Templates

  • Brand Audit
  • Email Templates
  • Buyer Persona
  • Product Funnels

02

Digital Marketing Toolkits

  • Agency Growth SOPs
  • SEO SOP Toolkit
  • Facebook Ads Toolkit
  • WordPress SOP

03

Upskilling Modules

  • Content Creation Mastery
  • Freelancing Skills
  • Influencer Marketing
  • Social Media Monetization

Still Not Sure About The Course?

Avoid Confusion, Choose The Right Option That Suits Your Needs.

01

Ready to Use Templates

  • Brand Audit
  • Email Templates
  • Buyer Persona
  • Product Funnels

02

Digital Marketing Toolkits

  • Agency Growth SOPs
  • SEO SOP Toolkit
  • Facebook Ads Toolkit
  • WordPress SOP

03

Upskilling Modules

  • Content Creation Mastery
  • Freelancing Skills
  • Influencer Marketing
  • Social Media Monetization
Advanced Data Science & AI Course Scholarship

Get a chance to win Upto 25% Scholarship

Take the test and prove your interest in Data Science skill development for your batter career

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We’ve got you covered with our Flexible Program

Adaptable Learning Options

Enroll in live courses with 9 months of support and the freedom to switch batches.

Personalized Training Environment

Engage in interactive learning with small batch sizes, fostering effective doubt-solving and meaningful interactions

Constant Support and Access

Receive unwavering assistance and enjoy lifelong access to course materials.

Lifetime Class Recordings

Access recorded sessions for convenient revisiting.

8 (1)

Adaptable Learning Options

Enroll in live courses with 9 months of support and the freedom to switch batches.

9 (1)

Lifetime Class Recordings

Access recorded sessions for convenient revisiting.

Personalized Training Environment

Engage in interactive learning with small batch sizes, fostering effective doubt-solving and meaningful interactions.

Constant Support and Access

Receive unwavering assistance and enjoy lifelong access to course materials.

What Our Students & Experts Say ?

Reviews & Recommendations

This Advanced Digital Marketing Course provides a growth mindset. The set of right experience, market skills and practical hands-on is quite unique. The mentors are quiet experienced and helpful. To succeed in Digital Marketing a right mentor and real-time experience is a must. I am definitely happy with the practical training approach of 1stepGrow Academy.

Azaj Khan Marketing Specialist

The courses at 1stepGrow are 100% live training making the sessions interactive and fruitful. I love the idea of saving time on travel and ability to ask doubts within the class. The pedagogy is advanced and with real-time industry projects. They help with industry recognized certifications too but it is their projects and support that definitely helped in easy upgradation.

Sanjiv Tiwari AVP - Marketing & Operations

Growth is a choice. 1stepGrow has augmented skill training to the next level with their industry experience projects. I can vouch for this Digital Marketing program that mend some real talents. It will further enhance better and optimized marketing with this skill growth focused program. I always look forward to hire talent pool with prior practical knowledge in marketing.

Rajendra Kamat Director - Marketing

I have been an events professional for over 13 years, but I struggled with work-life balance. To achieve a sustainable and fulfilling personal life, I decided to transition to remote work. After thorough research, I found One Step Grow Academy, which perfectly matched my needs for remote learning and growth. Ravi Sir has been incredibly supportive from the moment I inquired about the course. I enrolled in the Digital Marketing and Analytics certification and have been grateful for the faculty's approach to my learning. Over the past year, they have continuously updated me with the latest trends and revisions, boosting my confidence and motivation. Coming from a completely different field, this support has been invaluable. Ravi Sir's willingness to assist both during lectures and on calls has been instrumental in shaping my growth and success. I am truly indebted and forever grateful for this journey

Khushboo Punjabi Marketing and Travel Enthusiast Mumbai, India

Ravi Sir, the trainer at 1stepGrow, brings excellent experience and incorporates real-time scenarios into daily classes. Numerous case studies and examples are provided to enhance understanding of the concepts. I own TechCareTechnology, a laptop refurbishing brand, and this advanced digital marketing course in Bangalore has significantly helped me define my marketing process. It has also aligned my activities and resources effectively. The knowledge and insights gained from this course have been invaluable. I highly recommend 1stepGrow for advanced digital marketing courses.

Vinita Sharma TechCare Technology

I completed a Digital Marketing course at 1stepGrow and had an excellent learning experience. The instructors teach the material very clearly and address any doubts during the same session. This course provides a comprehensive understanding of digital marketing, which has numerous career opportunities. Additionally, Ravi sir offers invaluable guidance on how to face interviews effectively. I highly recommend 1stepGrow for anyone looking to gain expertise in digital marketing and enhance their career prospects.

Deepthi Chundru Digital Marketing Executive Cloud Foundation

The Digital Marketing and Analytics course at 1stepGrow has been incredibly enriching and transformative. In a short time, I've gained invaluable skills in SEO, social media marketing, and analytics. The knowledgeable and passionate instructors create an engaging learning environment, emphasizing practical applications. Overall, I highly recommend this course to anyone looking to excel in digital marketing.

Prashant Kaushik KOI Motors Business Operations Manager

I found 1stepGrow Academy to be an excellent place to learn digital marketing. The friendly interaction between students and teachers allowed us to clear doubts multiple times during class, and we received recordings of our live sessions. I gained extensive knowledge in digital marketing concepts, practical applications, KPIs, and the roles and responsibilities of a digital marketer.

Abhishek Gusain Social Media Manager Travel Loft India
Advanced Data Science & AI Course Scholarship

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Take the test and prove your interest in Data Science skill development for your batter career

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FAQ

What are the prerequisites for the Digital Marketing Course?

The Digital Marketing Course is a beginner program that starts from the basics. Students entering the program should have a knack for using social media and a keen interest in digital marketing.

What will I be preparing for in the Digital Marketing Course?

The Digital Marketing Course covers all the essential concepts and tools related to digital marketing. The program includes:

 

  • Basics of digital marketing
  • Content Marketing
  • Graphic Designing using Canva
  • WordPress Website Development
  • On-page SEO & Off-page SEO
  • Google Analytics & Google Tag Manager
  • Google Ads / PPC / SEM
  • Google Console
  • Google My Business
  • Social Media Optimization
  • Social Media Marketing
  • YouTube Marketing
  • Inbound Marketing
  • Email Marketing
  • Affiliate Marketing
  • Influencer Marketing
  • Mobile Marketing

Am I eligible for this program if I belong to a non-technical background?

Yes, this program does not require a technical background. It covers digital marketing tools and concepts comprehensively, starting from the basics and progressing to advanced topics. It is suitable for individuals from non-technical backgrounds.

 

How many students are there in one batch?

Our Digital Marketing Course is designed to provide quality training with a personalized approach. To ensure an effective and interactive learning experience, we limit the batch size to a maximum of 15 students. This enables mentors to deliver individual attention and fosters a conducive learning environment where doubts can be addressed promptly.

What are the benefits of a 9-month subscription to the program?

Enrolling in our Digital Marketing Course grants students a 9-month subscription, offering them ongoing access to live class support, mentorship from the institute, and job referrals for the duration of the subscription.

How does the online training program benefit students?

The online training program for the Digital Marketing Course provides students with several benefits:

  • Swift resolution of queries during live sessions.
  • Access to recorded classes for reviewing previous sessions and addressing doubts.
  • Availability of recorded discussions on assignments and projects.
  • Access to session recordings and extensive course materials for future reference.

How long does the Digital Marketing Course last?

The Digital Marketing Course has a duration of around 3 months (110 hours). It includes live training sessions, hands-on training on live projects, and interview preparations.

What is the structure of instructor-led online training in the Digital Marketing Course?

The Digital Marketing Course follows an instructor-led online training format, where participants join live sessions conducted by qualified instructors. Through these interactive sessions, students actively engage in discussions, receive guidance, and gain practical insights into various aspects of digital marketing. The course emphasizes hands-on learning and equips participants with the necessary skills to excel in the digital marketing field.

What happens if I miss a live session in the Digital Marketing Course?

If you miss a live session in the Digital Marketing Course, there’s no need to worry. The instructor-led online training format ensures that recorded sessions are available for you to access. This way, you can catch up on the missed material and continue your learning journey without any interruptions.

How does a smaller batch size contribute to better learning in the Digital Marketing Course?

The Digital Marketing Course is enhanced by a smaller batch size, which promotes a more effective learning environment. With a reduced number of students, individuals have ample opportunities to seek clarification and resolve their queries during the session. The trainer can maintain an optimal pace in delivering the course content while ensuring that every student’s questions are adequately addressed.

Can students interact and ask questions during the live training sessions in the Digital Marketing Course?

Yes, students are actively encouraged to interact and ask questions during the live training sessions in the Digital Marketing Course. We believe in fostering a collaborative learning environment where students can engage with the trainer and seek clarification on any topics. To facilitate effective interaction, we maintain small class sizes with a maximum of 15 students per batch.

How will this course help me in my career?

The Digital Marketing Course enhances your career in digital marketing. Gain comprehensive knowledge, skills, and practical experience. Create effective digital marketing campaigns, utilize key tactics, and excel in the digital realm. Open doors to exciting job opportunities.

Are there any assessments or exams during the course?

Yes, to assess your progress and understanding of the concepts taught, there will be periodic assessments and exams throughout the Digital Marketing Course. These evaluations are designed to ensure that you have a strong grasp of the topics covered and to help you identify areas that may require additional focus.

Will I have access to the course materials even after completing the program?

Yes, you will receive lifetime access to the course materials. This includes recordings of the live sessions, class notes, assignments, and other learning resources. This ensures that you can refer back to the content whenever you need to revise or revisit any topic covered during the course.

Can I access the learning materials on my mobile device?

Yes, the learning materials for the Digital Marketing Course, including recorded sessions, assignments, and course materials, are accessible through our online learning platform, which is designed to be mobile-friendly. This allows you to access the content on your mobile device, giving you the flexibility to learn on the go.

What kind of support can I expect during the course?

During the Digital Marketing Course, you can expect comprehensive support from our team. This includes live class support, doubt-solving sessions, discussion forums, mentorship, and access to the learning materials. Our aim is to ensure that you have a smooth learning journey and that all your queries and concerns are addressed promptly.

What is the Fee for the Digital Marketing Course?

The total fees for digital marketing course is INR 15,000/- + 18% GST (Online Program) & INR 21000/- +18% GST(Offline Program)

Can I pay in instalments for the Digital Marketing Course?

Yes, you can pay the fees in instalments by taking a no-cost EMI option for INR 2,547/month for a 12-month EMI. You can choose an interest free loan by submitting Aadhar, PAN, 3-month salary slip and other required documents to our banking partner.

What are the different modes of payments available?

The different payment methods accepted by us are:

  • Unified Payments Interface (UPI)
  • Net Banking
  • Bank Transfer
  • Debit Card
  • Credit Card
  • Visa
  • *Zero-cost EMI

Are there any installment options available for course fee payment in the Digital Marketing Course?

Absolutely! We provide installment options for course fee payment in the Digital Marketing Course. We understand the importance of managing financial commitments and aim to support our students. Feel free to contact our admissions team to explore the available payment plans and choose the one that best suits your financial situation.

Is there any scholarship/discount available?

1stepGrow offers 10 – 15% scholarship on early-birds. Our counselors will inform you if an early bird discount is available for the course.

What is Group Discount?

Group discounts are available to promote ease in program fees. The discount applies to all members of a group who join the course together. For a group of 2, there is a 5% extra discount, and for a group of 4 or more, there is a 10% extra discount.

What does the Job Assistance program in the Digital Marketing Course offer?

The Digital Marketing Course includes a comprehensive Job Assistance program to assist participants in their job search and career development. This program offers support in resume building, interview preparation, and job market insights. We are committed to helping our students succeed in the digital marketing field by connecting them with relevant job opportunities and providing valuable industry guidance.

Our job assistance program is a four step program:

  • Portfolio building with LinkedIn, Freelance platforms
  • Resume Preparation
  • Mock Interviews
  • Job Referrals

How will the mock interview be conducted and how can I understand where to improve?

The mock interviews in the Digital Marketing Course are conducted online using video mode. Within a week, you will receive feedback on your performance. By reviewing the recorded video of the interview, you can identify areas for improvement in both soft skills and technical skills. This course offers 1 mock interview.

What’s the eligibility for a job assistance program at 1stepGrow?

To be eligible for job assistance from 1stepGrow, you need to fulfill certain criteria. These include successfully completing all assessment tests, submitting assignments on time, actively participating in real-time projects, and demonstrating your proficiency in digital marketing concepts.

Will I get a Course Completion Certificate from 1stepGrow?

Yes, upon successfully completing the Digital Marketing Course, you will receive a Course Completion Certificate from 1stepGrow. This certificate validates your expertise in digital marketing strategies and techniques.

Are there academic certifications provided in the course?

Yes, we provide 10+ globally recognized certifications by HubSpot & Google academic certifications as part of the Digital Marketing Course. These certifications recognize your knowledge and skills in digital marketing, showcasing your ability to create effective marketing campaigns and drive online engagement.

What are the prerequisites for the Digital Marketing Course?

The Digital Marketing Course is a beginner program that starts from the basics. Students entering the program should have a knack for using social media and a keen interest in digital marketing.

What will I be preparing for in the Digital Marketing Course?

The Digital Marketing Course covers all the essential concepts and tools related to digital marketing. The program includes:

 

  • Basics of digital marketing
  • Content Marketing
  • Graphic Designing using Canva
  • WordPress Website Development
  • On-page SEO & Off-page SEO
  • Google Analytics & Google Tag Manager
  • Google Ads / PPC / SEM
  • Google Console
  • Google My Business
  • Social Media Optimization
  • Social Media Marketing
  • YouTube Marketing
  • Inbound Marketing
  • Email Marketing
  • Affiliate Marketing
  • Influencer Marketing
  • Mobile Marketing

Am I eligible for this program if I belong to a non-technical background?

Yes, this program does not require a technical background. It covers digital marketing tools and concepts comprehensively, starting from the basics and progressing to advanced topics. It is suitable for individuals from non-technical backgrounds.

 

How many students are there in one batch?

Our Digital Marketing Course is designed to provide quality training with a personalized approach. To ensure an effective and interactive learning experience, we limit the batch size to a maximum of 15 students. This enables mentors to deliver individual attention and fosters a conducive learning environment where doubts can be addressed promptly.

What are the benefits of a 9-month subscription to the program?

Enrolling in our Digital Marketing Course grants students a 9-month subscription, offering them ongoing access to live class support, mentorship from the institute, and job referrals for the duration of the subscription.

How does the online training program benefit students?

The online training program for the Digital Marketing Course provides students with several benefits:

  • Swift resolution of queries during live sessions.
  • Access to recorded classes for reviewing previous sessions and addressing doubts.
  • Availability of recorded discussions on assignments and projects.
  • Access to session recordings and extensive course materials for future reference.

How long does the Digital Marketing Course last?

The Digital Marketing Course has a duration of around 3 months (110 hours). It includes live training sessions, hands-on training on live projects, and interview preparations.

What is the structure of instructor-led online training in the Digital Marketing Course?

The Digital Marketing Course follows an instructor-led online training format, where participants join live sessions conducted by qualified instructors. Through these interactive sessions, students actively engage in discussions, receive guidance, and gain practical insights into various aspects of digital marketing. The course emphasizes hands-on learning and equips participants with the necessary skills to excel in the digital marketing field.

What happens if I miss a live session in the Digital Marketing Course?

If you miss a live session in the Digital Marketing Course, there’s no need to worry. The instructor-led online training format ensures that recorded sessions are available for you to access. This way, you can catch up on the missed material and continue your learning journey without any interruptions.

How does a smaller batch size contribute to better learning in the Digital Marketing Course?

The Digital Marketing Course is enhanced by a smaller batch size, which promotes a more effective learning environment. With a reduced number of students, individuals have ample opportunities to seek clarification and resolve their queries during the session. The trainer can maintain an optimal pace in delivering the course content while ensuring that every student’s questions are adequately addressed.

Can students interact and ask questions during the live training sessions in the Digital Marketing Course?

Yes, students are actively encouraged to interact and ask questions during the live training sessions in the Digital Marketing Course. We believe in fostering a collaborative learning environment where students can engage with the trainer and seek clarification on any topics. To facilitate effective interaction, we maintain small class sizes with a maximum of 15 students per batch.

How will this course help me in my career?

The Digital Marketing Course enhances your career in digital marketing. Gain comprehensive knowledge, skills, and practical experience. Create effective digital marketing campaigns, utilize key tactics, and excel in the digital realm. Open doors to exciting job opportunities.

Are there any assessments or exams during the course?

Yes, to assess your progress and understanding of the concepts taught, there will be periodic assessments and exams throughout the Digital Marketing Course. These evaluations are designed to ensure that you have a strong grasp of the topics covered and to help you identify areas that may require additional focus.

Will I have access to the course materials even after completing the program?

Yes, you will receive lifetime access to the course materials. This includes recordings of the live sessions, class notes, assignments, and other learning resources. This ensures that you can refer back to the content whenever you need to revise or revisit any topic covered during the course.

Can I access the learning materials on my mobile device?

Yes, the learning materials for the Digital Marketing Course, including recorded sessions, assignments, and course materials, are accessible through our online learning platform, which is designed to be mobile-friendly. This allows you to access the content on your mobile device, giving you the flexibility to learn on the go.

What kind of support can I expect during the course?

During the Digital Marketing Course, you can expect comprehensive support from our team. This includes live class support, doubt-solving sessions, discussion forums, mentorship, and access to the learning materials. Our aim is to ensure that you have a smooth learning journey and that all your queries and concerns are addressed promptly.

What is the Fee for the Digital Marketing Course?

The total fees for digital marketing course is INR 15,000/- + 18% GST (Online Program) & INR 21000/- +18% GST(Offline Program)

Can I pay in instalments for the Digital Marketing Course?

Yes, you can pay the fees in instalments by taking a no-cost EMI option for INR 2,547/month for a 12-month EMI. You can choose an interest free loan by submitting Aadhar, PAN, 3-month salary slip and other required documents to our banking partner.

What are the different modes of payments available?

The different payment methods accepted by us are:

  • Unified Payments Interface (UPI)
  • Net Banking
  • Bank Transfer
  • Debit Card
  • Credit Card
  • Visa
  • *Zero-cost EMI

Are there any installment options available for course fee payment in the Digital Marketing Course?

Absolutely! We provide installment options for course fee payment in the Digital Marketing Course. We understand the importance of managing financial commitments and aim to support our students. Feel free to contact our admissions team to explore the available payment plans and choose the one that best suits your financial situation.

Is there any scholarship/discount available?

1stepGrow offers 10 – 15% scholarship on early-birds. Our counselors will inform you if an early bird discount is available for the course.

What is Group Discount?

Group discounts are available to promote ease in program fees. The discount applies to all members of a group who join the course together. For a group of 2, there is a 5% extra discount, and for a group of 4 or more, there is a 10% extra discount.

What does the Job Assistance program in the Digital Marketing Course offer?

The Digital Marketing Course includes a comprehensive Job Assistance program to assist participants in their job search and career development. This program offers support in resume building, interview preparation, and job market insights. We are committed to helping our students succeed in the digital marketing field by connecting them with relevant job opportunities and providing valuable industry guidance.

Our job assistance program is a four step program:

  • Portfolio building with LinkedIn, Freelance platforms
  • Resume Preparation
  • Mock Interviews
  • Job Referrals

How will the mock interview be conducted and how can I understand where to improve?

The mock interviews in the Digital Marketing Course are conducted online using video mode. Within a week, you will receive feedback on your performance. By reviewing the recorded video of the interview, you can identify areas for improvement in both soft skills and technical skills. This course offers 1 mock interview.

What’s the eligibility for a job assistance program at 1stepGrow?

To be eligible for job assistance from 1stepGrow, you need to fulfill certain criteria. These include successfully completing all assessment tests, submitting assignments on time, actively participating in real-time projects, and demonstrating your proficiency in digital marketing concepts.

Will I get a Course Completion Certificate from 1stepGrow?

Yes, upon successfully completing the Digital Marketing Course, you will receive a Course Completion Certificate from 1stepGrow. This certificate validates your expertise in digital marketing strategies and techniques.

Are there academic certifications provided in the course?

Yes, we provide 10+ globally recognized certifications by HubSpot & Google academic certifications as part of the Digital Marketing Course. These certifications recognize your knowledge and skills in digital marketing, showcasing your ability to create effective marketing campaigns and drive online engagement.

Have any questions in mind?

Talk to our team directly

Reach out to us and your career guide will get
in touch with you shortly

Have any questions 300 x 300-DM Specialization Course-Desktop

Have any questions in mind?

Talk to our team directly

Reach out to us and your career guide will get
in touch with you shortly

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