Complete Guide for Off-Page SEO

Here is the list of techniques of off-page SEO, you can use to enhance your website domain authority and credibility.

• Generating Valuable Links
• Reviews Building
• Social Media Marketing
• Local SEO and Citation
• Guest Content Posting
• Forum Posting

Let’s study these techniques and understand how we can utilize them for our websites.

Generating Valuable Links

Creating quality backlinks is the core of off-page SEO. Backlinks are links on websites other than your own that go back to a page on your website. These links represent another website’s traffic approaching your own site. The main thing you need to consider while creating backlinks is that more than quantity, do consider quality as well. Quantity matters but quality links are best for effective ranking.

Backlinks are the number one ranking factor, through which Google determines your site rank. More backlinks with quality mean more rank. Google prefers those websites in the top position if their backlinks are more and the quality is great. You can improve the quality of your backlinks by creating it on higher domain authority sites with a low spam score.

There are numerous ways through which you can gain backlinks, here is the list, you can consider:

• Directory Submission: In directory submission, you have to promote your website to a specific category of a web directory. In this, you have to submit your website details along with the website URL to various web directories under relevant categories to build backlinks.

• Business Listing: It is the online entry of your business, in which you have to mention the name, address, and contact details with a short description, images of your business, working hours, videos, and Website URL.

• Social Bookmarking: Social bookmarking is the process of cataloging a website page with a browser-based tool, so, that you can effortlessly visit it again later. Some popular bookmarking sites are Twitter, Reddit, Slashdot, Dribble, etc. It allows users to identify, label, search, organize and manage bookmarks related to web pages for later access.

• Classified ads: Classified ads are the types of advertisements that appear in magazines, newspapers, periodicals, etc. Usually, it’s the cheaper option, small businesses can start with it in comparison to another mode of advertisement.

• Infographic Submission:  In this submission, the psychological phenomenon is used which state that visuals have a better impact. In this, an infographic is created relevant to your website. Then infographics are submitted to other websites in order to get targeted visitors with the purpose of sharing information and building strong links. You can also call it an Image submission.

• Video Submission: In video submission, videos are submitted to submission sites, explaining either introduction of your company, or products or publishing any type of services. Video submission can be done in 2 ways, either you can upload it to websites like YouTube, Twitter, etc or you can share links to videos uploaded on popular websites. Video helps in boosting ranks, which means more people will click on your link.

• Article Submission: Article submission is the procedure in which you have to publish an article written by you on third-party websites, to influence high-quality backlinks to your website or blog. Try to submit your articles on do-follow websites to improve page traffic.

Conclusion

There are many submissions, which can lead to quality backlinks. Remember links will bring traffic to your site. Building links required long-term strategies and hard work if implemented properly. In no time, your website ranking will start enhancing with the increasing possibility to convert leads into sales.

• Question and Answer: One of the finest ways to get high organic traffic is from question-and-answer websites. Make sure whenever you are answering any question or quoting any question, don’t forget to place your website link (wherever asked to place it). Use unique content with minimal plagiarism, as low-quality or copied content can be excluded.

• PPT or PDF or Document Submission: In this submission, you have to submit content created by you in form of any document, pdf, or ppt to another website that accepts document submission to make it publicly visible. It is also the best medium to attract traffic and ranking.

• Broken Links: Broken links are those links that don’t exist anymore or no longer work. The broken link occurs when you have entered an invalid URL while formulating the submission or when the destination web page no longer exists. Try to avoid building backlinks on broken sites, as it can affect your website indirectly in a negative way.

• Competitors Links: This is one of my favorite strategies in which you have initially analyzed competitor’s links and then you can create your website backlink on the same sites. It is one of the effective methods to create quality backlinks. In this, you can even understand the standards for the types, quality, and number of backlinks you need. There are various tools you can use for determining competitors’ backlinks like SEMrush, Ahref, Uber suggest, etc.

Reviews Building

Review means feedback or judgment of something. Due know that 91% of customers regularly made their decision for products and services on the basis of reviews. 90% of customers read 10 to 15 reviews before they can trust any site or business, whereas 68% of customers form a judgment by construing just 2 to 5 reviews.  Businesses that have great reviews on third-party websites, help them to better conversions and gain brand loyalty.  Although reviews have been considered as very underrated in off-page SEO. But its impact on the audience is very effective and long-lasting. So, building brands or links through reviews have better results in the conversion stage as compared to other categories.

Social Media Marketing

Social Media Marketing is not directly related to SEO rankig. It refers to building links through digital platforms like Facebook, Instagram, LinkedIn, Twitter, etc. to surge brand exposure. 

In social marketing, platforms are medium to communicate with the audience in order to build brands, increases sales, etc by enhancing website traffic. You should maintain a durable presence on social media to get recognizedas a brand among potential audiences.

Local SEO and Citation

Submitting your business details on the local listing can play a vital role in generating revenues, and improving rankings in a local area. You can create profiles on top-rated local citation websites like Google My Business, Capterra, Crunchbase, etc. Always keep updating these profiles with updated information about your brand. Try adding the services, images, and videos about your business. The local listing or local SEO  is largely free and extremely powerful.

Guest Content Posting

Guest posting refers to posting content to someone else’s website to provide information to the audience. It is far more effective than just building links, as marketing strategy also.  While doing guest posting, you should consider creating quality content, also add high traffic keywords.  Guest posting puts your brand in front of a potential audience, which leads to higher traffic and it helps in better locating your website or webpage.

In simple terms, guest posting led to increasing of traffic by reaching new audiences by creating backlinks through commenting.

Guest commenting is the kind of feedback shared at end of every blog by the audience.

Forum Submission

Forum submissions or also known as online discussions or debates. In forum linking, you can start a discussion on a particular topic and can post your content with the website link, and can get traffic from it. You can even reply to other forum posts or questions, where you get the option to place your website link. Forum posting can be good only if you have chosen a relevant branded community forum. Starting with forums, you have to just register yourself by quoting basic information before posting any content.