Content & Social Media Marketing

Organic marketing has helped small businesses aspire and establish. Search engines respects the website that are optimized for them. Optimization of Content is for SEO is the most crucial step. Social media marketing is quiet very important when it comes to online business.

Instructors & Mentors from IIM, IMT and Industry Experts

SMM Header

Next Cohort Starts

Program Duration

16 hours

Training

100% Live

PROGRAM FEATURES

Focused to develop Practical SEO Skills

Basics to Advance

Advance Digital Marketing & Analytics course crafted to benefit students with hands-on practice

1:1 Dedicated Learning

Resolve all your doubts with experts on 1:1 sessions. Be connected on common forum with your trainers

Recognized Certification

Practical hands-on training on real-time project with industry recognized certification from HubSpot

Take your first step, have your profile reviewed

Talk to our experts and know if your profile is suitable for career transition to Digital Marketing

Excited to Upskill

The process is easy!

1

Get your profile reviewed

Our experts review your current profile. Understand and guide you to overcome the challenges for your career transition to digital marketing. 

2

1:1 live interactive training

The exempalary crafted curriculam is delivered by market experts of the field. You gain confidence with hands-on-practice with the trainer.

3

Enjoy your smooth transition!

Personal Website portfolio, Social Media Profile, Assessments, Assignments, Resume preparation assistance, Mock interviews, Job Referrals

Learn by Doing

Advantages to learn with 1stepGrow

Social media marketing is a practical application of marketing on digital media that can help your clients achieve their business goals.

In our Content & Social Media marketing course, we focus on involving each student in the process of learning with hands-on projects and make the process simpler

Success in Digital Marketing with 1stepGrow

Learn by Doing

Advantages to learn with 1stepGrow

Social media marketing is a practical application of marketing on digital media that can help your clients achieve their business goals.

In our Content & Social Media marketing course, we focus on involving each student in the process of learning with hands-on projects and make the process simpler

Industry Recognized Certifications

Get Certified for your skills

Content & Social Media Marketing
HubSpot Content Marketing Certificate
HubSpot Social Media Certificate

Content Marketing & Social Media Marketing Course Curriculum

Content Writing & Distribution

Types of content – Informational, Navigational, Entertainment, Engagement, Content for – SEO (On-page, Off-page), Social Media Content & Caption, Infographics Content, Blogs, eBook, Website Content, Ad Copy Content, Audio Script, Video Script, UGC – User generated content

Content planning – tonality, topic for marketing, themes, trends, Apt use of Keyword in content, Content Distribution Calendar, Content measurement – Analytics

Content SEO

Keyword Research, Headline Tag Optimization, Content Optimization, Readability Improvisation, Anchor Text, Title optimization, Use of Focus, Related keywords and Synonyms, Keyword frequency, External/Outbound linking, Internal Linking, Anchor text, Write keyword-rich Meta description

Tools: CoScheduler Headline Analyzer, Keyword Planner, Hemingway editor, Yoast SEO, Rank Math, Grammarly, Canva, Google Search Console, WordPress

Project: Blog Writing

Design Principles, CANVA, hands-on to design a few mock-ups – Make Banner image, Social media post

Project: Design Carousal, Post, Social Media Banner, Infographics

Key Concepts & Social Media Marketing

Understanding Brand Guidelines and the Brand’s Goal, Social Media Strategy as per business & goals – Aligning the TG, the message, the Best practices for the Brand, Identifying fake followers and optimization, Influencers Partnerships

Social Media Marketing & Optimization on:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest

What is brand’s social presence and how to build it?, Social Media Optimization (SMO), Types of Content on Social Media – Informational, Educational, Explainer, Entertainer, Contests, Topical Series, Brand Education and their appropriate use, Content Repurposing, Seasonality trends, Collaborations, Employer Branding Activity

Terminologies – Likes, Shares, Retweets, Comments, Reach, Organic Share, Followers, Influencers, caption, hashtag, alt-text, filters, tags, image tags

Social Media Posts Distribution Plan & Execution

Social Media Activity Calendar – Content Planning, Creation, Distribution, Engagement, Social Media Post optimization – Mastering the Post types – Newsfeed, Story, Video, Thumb stoppers, Hashtags

Social Media Key Metrics & Analytics for LinkedIn, FB, Instagram, Twitter, Pinterest

Project: Social Media Posts Creation & Distribution

Tools & Technology covered in the program

Expert Guidance

Experiential Learning based Social Media Marketing Course

Meet your mentors from the industry who assure your learning to be totally practical & experential

Learning Experience like no where else

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talk with us?

Leave your details and one of our experts will contact you!

want to
talk to us?

Leave your details and one of our experts will contact you!

What our learners say

Testimonials

This advance digital marketing & analytics course provides a growth mindset. The set of right experience, market skills and practical hands-on is quite unique. The mentors are quiet experienced and helpful. To succeed in digital marketing a right mentor and real-time experience is a must. I am definitely happy with the practical training approach of 1stepGrow Academy.
Azaj
Azaj Khan
Marketing Specialist
The courses at 1stepGrow are 100% live training making the sessions interactive and fruitful. I love the idea of saving time on travel and ability to ask doubts within the class. The pedagogy is advanced and with real-time industry projects. They help with industry recognized certifications too but it is their projects and support that definitely helped in easy upgradation.
Sanjiv Tiwari
Sanjiv Tiwari
AVP - Marketing & Operations
Growth is a choice. 1stepGrow has augmented skill training to the next level with their industry experience projects. I can vouch for this Digital Marketing program that mend some real talents. It will further enhance better and optimized marketing with this skill growth focused program. I always look forward to hire talent pool with prior practical knowledge in marketing.
Rajendra Kamat
Rajendra Kamat
Director - Marketing

Success is attributed from skills. Grow your skills

Action, Belief, Curiosity, Discussions, are the ABCD to successful career growth. Connect with industry experts in digital marketing and achieve your goals

All answers to your future career

Learn more about your learning options

Digital marketing is used for multiple purposes having one common goal. And the goal is to market a person, company, shop, or become an influencer, or earn with affiliate marketing on the online medium.

It takes years of hard work in the right direction to become an influencer and the same is true if your goal is to become a successful affiliate marketer, freelancer in the field.

Whatsoever be the industry or background, you should learn digital marketing and do a personal branding for yourself. It is your portfolio that will make you known in your community. Digital marketing can be used to start a secondary line of income for yourself. It is always better to have an added source of income.

If you are a student / fresher from non-tech background or you want to restart your career, our advance digital marketing course offers you a promising field to start your career with.

Advance Digital Marketing & Analytics course is a full-stack digital marketing course. This course covers all aspects of digital marketing including advance analytics using Google Ads, Excel and Power BI. This course ensures your expertise in Digital Marketing and Digital Analytics. It also includes a 3-month internship / project experience

Digital Marketing course focuses on hands-on digital marketing and Google analytics. It does not cover Excel and Power BI and does not include internship / live project experience.

Digital Marketing is a practical application of marketing on digital media. We ensure that our students learn the concepts from basics to advance including technical topics like WordPress Website Development and Search Engine Optimization.

We focus on practical work based training in our Advance digital marketing & analytics course to bridge the gap between what recruiters are expecting and your skills.

Advance Digital Marketing & Analytics program is especially curated considering job assurance. It takes practical knowledge to ensure a job in the market than the certificates. If you want to shift your career to digital marketing from your current domain or want to get a job in digital marketing it is advisable to take the Advance Digital Marketing & Analytics course with real-time experience as the course is job oriented.

Digital Marketing program includes training to all modules practically but excludes exposure to real-time projects & advance analytics. This course is meant for people whose end goal from the program is not a job.

Digital Marketing has some technical aspects to it with respect to Website Development & Search Engine Optimization. The rest of the digital marketing activities involves minimal of technical knowledge.

A strong understanding of marketing and customer behavior marks for a better success in the field. Our expert trainers ensure that your learnings do not have any gaps in technical understanding assuming you do not have any exposure to technology and projects guarantees a perfect skill development.

Digital Marketing has various roles including:

  • Digital Marketing Specialist
  • Performance Marketing Specialist
  • Growth Marketer
  • WordPress Website Developer
  • Search Engine Optimization specialist
  • PPC Specialist / Ads Specialist
  • Social Media Marketer
  • Email Marketing Specialist
  • Content Marketing Specialist

These are a few roles to name, when you find a job with half baked knowledge having knowledge in Social Media Marketing per say, the knowledge is not upto mark and so the role and salary will be quiet less.

Each activity of digital marketing is connected with each other. Having entire knowledge of digital marketing allows you to climb the career ladder smoothly which otherwise is not easy. Starting from a content writer earning 10-20k/month to a content specialist and earning from 40-50k/month takes specialized understanding of how content can be utilized in different manner and on different channels to create a digital brand.

A successful sales person can take home salary anywhere between 25k to 80k a month. However, if you wish to transition your career to digital marketing, it is a satisfying job. Digital Marketing involves you in planning and execution of marketing strategies that helps the company build its brand and trust. The initial salary may not be high as the recruiter tests the water with you. The job may pay you anywhere between 20k to 40k a month depending on you understanding and knowledge of digital marketing and industry.

A digital marketer can earn more than a lakh per month in a short span with his/her strategies and execution power. However, you will have to give it a gradual move to the career with acquired knowledge in hands-on with internship or projects and freelancing.

To keep the class interactive and beneficial for our students we conduct all our sessions live with instructors. The instructors are market experts from the industry. Our trainers and the students join the live digital marketing & analytics sessions at the same time on online medium. These sessions provide an opportunity to interact with trainer and resolve doubts on the go within the classes.

Salaries for Digital Marketing profile are based on multiple factors like years of experience, domain experience and understanding market of the industry, location of job, & various other factors. However, there is a general thumb rule for the salary. A fresher with practical experience can start a job with 3 LPA in the domain of digital marketing.

From the start of the field of digital marketing, there has been no formal education. Even today the formal education with degrees do not provide practical lab training to the students.

80% recruiters hire the digital marketing job applicants on small jobs due to job applicants’ lack of practical understanding. So, a masters or another bachelor degree is never an added advantage unless the learning is lab based & practical.

We conduct 100% live sessions. Live sessions with instructor makes the session more interesting and useful when you practice each concept with the trainer and ask and resolve your doubts on the go. These sessions are recorded and provided on the LMS for our students future reference.

For any reason if you miss the live digital marketing & analytics session. Every session is recorded and access to the video is provided in 1stepGrow’s Learning Management System (LMS). You can watch the recorded Digital Marketing & Analytics sessions at your own pace and convenience. This is also useful if you want to repeat any session for self revision on any topic.

Yes, after successfully completing the advance digital marketing & analytics course, you will be awarded a course completion certificate from 1stepGrow. You will also go through tests from Google and HubSpot on completion our course. You will earn industry recognized Certificates in SEO, Ads, Content, Social Media, Email Marketing etc.

Yes, we help our students get internships that help them build their profile. At the end of successful completion of the internship you will be awarded an Internship certificate and a letter of recommendation.

The internship may or may not be paid based on company requirements.

You can send us an email at [email protected] with your query.

You can also call us or drop a WhatsApp message on +91-8951-240-606.

Or you can book a free 1×1 counseling session. Our experts will assist you with all your queries.

The different payment methods accepted by us are:

  • Net Banking
  • Bank Transfer
  • Debit Card
  • Credit Card
  • Visa
  • UPI
  • *Zero-cost EMI

Digital marketing is used for multiple purposes having one common goal. And the goal is to market a person, company, shop, or become an influencer, or earn with affiliate marketing on the online medium.

It takes years of hard work in the right direction to become an influencer and the same is true if your goal is to become a successful affiliate marketer, freelancer in the field.

Whatsoever be the industry or background, you should learn digital marketing and do a personal branding for yourself. It is your portfolio that will make you known in your community. Digital marketing can be used to start a secondary line of income for yourself. It is always better to have an added source of income.

If you are a student / fresher from non-tech background or you want to restart your career, our advance digital marketing course offers you a promising field to start your career with.

Advance Digital Marketing & Analytics course is a full-stack digital marketing course. This course covers all aspects of digital marketing including advance analytics using Google Ads, Excel and Power BI. This course ensures your expertise in Digital Marketing and Digital Analytics. It also includes a 3-month internship / project experience

Digital Marketing course focuses on hands-on digital marketing and Google analytics. It does not cover Excel and Power BI and does not include internship / live project experience.

Digital Marketing is a practical application of marketing on digital media. We ensure that our students learn the concepts from basics to advance including technical topics like WordPress Website Development and Search Engine Optimization.

We focus on practical work based training in our Advance digital marketing & analytics course to bridge the gap between what recruiters are expecting and your skills.

Advance Digital Marketing & Analytics program is especially curated considering job assurance. It takes practical knowledge to ensure a job in the market than the certificates. If you want to shift your career to digital marketing from your current domain or want to get a job in digital marketing it is advisable to take the Advance Digital Marketing & Analytics course with real-time experience as the course is job oriented.

Digital Marketing program includes training to all modules practically but excludes exposure to real-time projects & advance analytics. This course is meant for people whose end goal from the program is not a job.

Digital Marketing has some technical aspects to it with respect to Website Development & Search Engine Optimization. The rest of the digital marketing activities involves minimal of technical knowledge.

A strong understanding of marketing and customer behavior marks for a better success in the field. Our expert trainers ensure that your learnings do not have any gaps in technical understanding assuming you do not have any exposure to technology and projects guarantees a perfect skill development.

Digital Marketing has various roles including:

  • Digital Marketing Specialist
  • Performance Marketing Specialist
  • Growth Marketer
  • WordPress Website Developer
  • Search Engine Optimization specialist
  • PPC Specialist / Ads Specialist
  • Social Media Marketer
  • Email Marketing Specialist
  • Content Marketing Specialist

These are a few roles to name, when you find a job with half baked knowledge having knowledge in Social Media Marketing per say, the knowledge is not upto mark and so the role and salary will be quiet less.

Each activity of digital marketing is connected with each other. Having entire knowledge of digital marketing allows you to climb the career ladder smoothly which otherwise is not easy. Starting from a content writer earning 10-20k/month to a content specialist and earning from 40-50k/month takes specialized understanding of how content can be utilized in different manner and on different channels to create a digital brand.

A successful sales person can take home salary anywhere between 25k to 80k a month. However, if you wish to transition your career to digital marketing, it is a satisfying job. Digital Marketing involves you in planning and execution of marketing strategies that helps the company build its brand and trust. The initial salary may not be high as the recruiter tests the water with you. The job may pay you anywhere between 20k to 40k a month depending on you understanding and knowledge of digital marketing and industry.

A digital marketer can earn more than a lakh per month in a short span with his/her strategies and execution power. However, you will have to give it a gradual move to the career with acquired knowledge in hands-on with internship or projects and freelancing.

To keep the class interactive and beneficial for our students we conduct all our sessions live with instructors. The instructors are market experts from the industry. Our trainers and the students join the live digital marketing & analytics sessions at the same time on online medium. These sessions provide an opportunity to interact with trainer and resolve doubts on the go within the classes.

Salaries for Digital Marketing profile are based on multiple factors like years of experience, domain experience and understanding market of the industry, location of job, & various other factors. However, there is a general thumb rule for the salary. A fresher with practical experience can start a job with 3 LPA in the domain of digital marketing.

From the start of the field of digital marketing, there has been no formal education. Even today the formal education with degrees do not provide practical lab training to the students.

80% recruiters hire the digital marketing job applicants on small jobs due to job applicants’ lack of practical understanding. So, a masters or another bachelor degree is never an added advantage unless the learning is lab based & practical.

We conduct 100% live sessions. Live sessions with instructor makes the session more interesting and useful when you practice each concept with the trainer and ask and resolve your doubts on the go. These sessions are recorded and provided on the LMS for our students future reference.

For any reason if you miss the live digital marketing & analytics session. Every session is recorded and access to the video is provided in 1stepGrow’s Learning Management System (LMS). You can watch the recorded Digital Marketing & Analytics sessions at your own pace and convenience. This is also useful if you want to repeat any session for self revision on any topic.

Yes, after successfully completing the advance digital marketing & analytics course, you will be awarded a course completion certificate from 1stepGrow. You will also go through tests from Google and HubSpot on completion our course. You will earn industry recognized Certificates in SEO, Ads, Content, Social Media, Email Marketing etc.

Yes, we help our students get internships that help them build their profile. At the end of successful completion of the internship you will be awarded an Internship certificate and a letter of recommendation.

The internship may or may not be paid based on company requirements.

You can send us an email at [email protected] with your query.

You can also call us or drop a WhatsApp message on +91-8951-240-606.

Or you can book a free 1×1 counseling session. Our experts will assist you with all your queries.

The different payment methods accepted by us are:

  • Net Banking
  • Bank Transfer
  • Debit Card
  • Credit Card
  • Visa
  • UPI
  • *Zero-cost EMI

Are you Ready to Upskill?

Connect With Us & Help yourself Grow

Other Locations Offered

Bangalore, Hyderabad, Chennai, Mumbai, Pune, Navi Mumbai, Ghaziabad, Nagpur, Ahmedabad, Bhopal, Bhubaneshwar, Coimbatore, Chandigarh, Delhi, Noida, Gurugram, Indore, Kochi, Kanpur, Ludhiana, Patna, Mysore, Jaipur, Surat, India, USA, Trivandrum, Kalyan, Powai, Mulund, Goregaon, Trichy, Thane, Patna, Assam, Guwahati, Marthahalli, HSR, Electronic City, Whitefield