Introduction

Digital marketing is a great career choice if you’re searching for a job that will provide you with variety, excitement, and many learning opportunities. You will be entering a vast industry with this career path, where you can work in almost every field and discover countless opportunities to advance!

Table of Contents

• What exactly does “digital marketing” mean?

• How good is a career in digital marketing?

• Pros and Cons of digital marketing.

• Types of Digital Marketing

• Salary and career opportunities in Digital Marketing.

• The skills you need to start as a digital marketer

• Several Digital Marketing Tools You Should Know

• What marketing discipline should you focus on? 

• How to create a captivating digital marketing portfolio?

• Getting interviews and how to ace them

• Conclusion

What Exactly Does “Digital Marketing” Mean?

Digital Marketing or Online Marketing encourages brands to connect with potential consumers using digital communication. This incorporates written or multimedia content as a promotion strategy in addition to email, social media, etc.

A marketing effort is considered digital if it uses digital communication.

How Good is a Career in Digital Marketing?

In the past 50–60 years, the digital marketing discipline did not exist. Not only has the internet revolutionized how we interact, but it has also changed how companies market and sell their goods and services to the correct demographic. We are aware that the internet is here to stay, and as long as it exists, there will always be a need for digital marketers!

What makes this career path a good choice for you?

• A wealth of choice in job roles: You can select the area of digital marketing you’d like to focus on, with various new opportunities being created monthly.

• Rapid pace: If you decide to pursue a profession in digital marketing, you won’t become stagnant or bored by repeatedly doing the same dull activities.

• A great deal of diversity: You will not only be sure to have a career that is both challenging and enjoyable, but you will also have a great possibility of working with a diverse range of individuals on a wide range of projects and initiatives.

Career opportunities in digital marketing: Pros and Cons.

Pros:

1. Youthful career – If you leave this guide remembering nothing else, remember that companies will always need help selling their products and services in new and creative ways.

2. Businesses need digital marketers – Every business or industry needs digital marketers to attract and retain customers.

3. Remote – Yes, that is correct! You can become a digital nomad. You can work from anywhere. All you need is a laptop and an internet connection.

4. Flexibility – You can work depending on projects or hours. It comes down to what you want.

5. Good Pay – As a digital marketing manager, you can make roughly $72,015 a year, according to Glassdoor.

Cons:

There aren’t any significant cons of the digital marketing industry. The only con I can recognize is this is a rapidly changing industry. But, this can be an exciting opportunity if you are willing to adapt and learn new concepts!

Types of Digital Marketing

• Inbound Marketing

• Outbound Marketing

• Search Engine Marketing

• Email Marketing

• Content Marketing

• Social Media Marketing

And so much more.

Let’s understand them in brief, shall we?

Inbound Marketing

Inbound marketing aims to draw customers to your goods and services. There are numerous methods for doing this, such as:

• Blogs

• Video content

• Guidebooks, etc.

Outbound Marketing

The tactic of Outbound Marketing is based on the idea that the more people you message, the bigger the response you’ll get.

Outbound marketing is frequently linked to conventional marketing, such as:

• Direct mail

• Webinar Events, etc.

Search Engine Marketing

The technique of marketing a company through paid adverts displayed on search engine results pages is known as “search engine marketing” (or SERPs). The cornerstone of search engine marketing is keywords.

Email Marketing

An email will remain in the inbox until it is read, deleted, or archived, making it a popular marketing tool for companies because it forces the user to take action. 

Email marketing can help you establish a connection with your audience and increase traffic to 

• your blog, 

• social media accounts, 

• and other websites you want people to visit.

Content Marketing

Content marketing is creating and disseminating relevant, valuable content to current and potential customers, including blogs, newsletters, white papers, social media posts, emails, videos, and the like. 

• Businesses who blog receive 67 percent more leads than competing businesses.

• Before speaking with a sales professional, 47% of buyers view 3 to 5 pieces of content.

• Businesses who use content marketing experience growth rates that are about 30% greater than those who don’t.

Social Media Marketing

New platforms and features are continually being developed in social media marketing, and marketing on these platforms can help increase a significant amount of consumer traffic.

Several social media marketing channels include:

• Globally, Facebook has 1.9 billion daily active users

• One billion people use TikTok every day

• A billion people use Instagram every day

• There are 211 million daily active users on Twitter

• 774 million people use LinkedIn every day across the globe.

Although each aspect of marketing is extensively documented and understandable, keep in mind that this industry is constantly evolving. You can learn more about these areas in our digital marketing and analytics course to help you become a successful digital marketer.

Salaries and Career Opportunities in Digital Marketing

The beauty of this industry is that if you have mastered the fundamentals of digital marketing, there are many different professions you can explore, in addition to those with the title “Digital Marketer.” Here are a few possible job titles in digital marketing and the typical pay rates for each position.

Content strategist

The primary responsibility of the strategist is to create a content strategy that supports and aims to accomplish corporate objectives goal.

Salary – $72,742/year

Content Marketing Manager

They are in charge of overseeing the development and production of marketing content for both online and offline distribution.

Salary – $81,087/per year

SEO Specialist

To improve rankings across all major search networks, an SEO specialist oversees all SEO-related tasks like content strategy, link development, and keyword strategy. 

Salary – $54,088/year

Social Media Manager

A social media manager directs how a business interacts with the public by putting content strategy for social media platforms into practice. 

Salary – $50,489/year

Digital Marketing Manager

A digital marketing manager will be responsible for creating and executing plans to advertise the goods of a business or brand.

Salary – $73,114/year

The skills you need to start out as a digital marketer

Inbound Marketing

Effective inbound marketers are assuming analysts’ positions and accepting and embracing their responsibility for producing money, not just leads.

Content Marketing/ Content Strategy

Blog articles, email campaigns, guides, eBooks, and other forms of media like videos and podcasts are all ways they reach new audiences.

Social Media Marketing

Most of us use social media on a daily basis in some way. Social media marketing entails using a brand’s social media networks strategically to advertise and market its goods. 

Search Engine Optimization (SEO)

Through the use of SEO, companies may craft their written material to be as appealing to Google as possible. For the most part, better content leads to higher search results, but there are many intricacies, which is why “SEO professional” is a full-time job.  A detailed section on SEO is also included in our course on digital marketing.

Paid Ads

Another catch-all phrase for purchasing media placements on many channels to market your goods is “paid advertisements.”

General Tech Skills

The ability to use technology is also beneficial for digital marketers, particularly since many of their initiatives call for collaboration with a web development team. Consider learning:

• HTML

• CSS

• UX/UI etc.

Must Know Digital Marketing Tools

Analytics

If you’re new to digital marketing, getting to know Google Analytics is a beautiful place to start. Other platforms that can be used for marketing analytics are:

• Google tag manager

• Google analytics

• MS Excel

• Power BI

Email Marketing Platforms

Converkit, Constant Contact, and other programs with comparable functions are available. You will likely use one of them if you work in digital marketing, so get familiar with at least one of these platforms as soon as possible. Some other platforms are: 

• Mailchimp

• Sendgrid

• Google forms

• Contacts form etc.

Social Media Channels

Social Media Channels are an excellent way to boost your digital presence in the market. Some of the social media platforms that you must be efficient in are:

• YouTube

• LinkedIn

• Instagram

• Twitter

• Medium

• Nature

• Pinterest

• Reddit

• Quora

• Facebook

SEO Tools

For SEO research, many websites suggest utilizing Google Keyword Planner, and it’s an excellent (and free) tool to get to know. Having said that, some ideal platforms for efficient SEO are:

• Moz

• Ahrefs

• SEMRush, etc

Although these platforms are pricey, you may still try them out for free if you’re particularly motivated to see what they offer. 

The digital marketing course will also give you hands-on experience with all these tools.

URL Builders

Chances are that if you land any digital marketing job, you’ll need to know how to build trackable URLs, so you can monitor your campaigns.

What marketing discipline should you focus on? 

How do you determine the marketing stream you want to specialize in when so many possibilities and technologies are available?

Understanding that every effective marketer will be familiar with all facets of marketing is crucial. Successful marketers typically have a stream they spend the majority of their time on, even though they won’t be experts in all of these fields. A digital marketer with a T shape has expertise in various marketing areas but is exceptionally skilled in one.

How to create a captivating digital marketing portfolio?

Set up a few practice projects.

When you first start out as a digital marketer, one of the best methods to gain experience is to do some practice projects to hone your skills. Your own brand is frequently the finest marketing initiative to work on first. 

Give friends or acquaintances your assistance.

Almost everyone requires assistance with digital marketing, so consider the people who could gain from your new knowledge.

Add your projects to the portfolio site.

Portfolios are essential to demonstrate your skills and expertise in the digital marketing industry. How well your portfolio looks can help you reach catch attention quicker. A few platforms that you can use to make your portfolio are:

• Adobe Portfolio

• Behance

• Squarespace

• WordPress

• Wix

• Flikr, etc.

Ask for testimonials

Always ask anyone you work with if they would be prepared to provide a testimonial for your portfolio, especially those you help out with for free.

Getting interviews and how to ace them

Your chance to excel will come after you are in the interview. Although your interview format may change in these unsettling times, your approach to job interview preparation shouldn’t.

Here are some pointers to help you stand out from the competition.

• Know your concepts and projects well

• Don’t dress to impress; dress to express.

• It’s not an option to arrive late for an interview.

• Do thorough research on the firm before applying.

• Prepare a list of inquiries you wish to make of the interviewers.

Conclusion

Entrepreneurs will never turn back once they understand the secrets of running a lucrative digital business. There are several examples of great entrepreneurial endeavors, including;

• Amazon

• Flipkart

• Swiggy

• Make My Trip

• Trivago

• Snapdeal, etc.

Entrepreneurs can thus become leaders in digital business when combined with an excellent digital marketing plan.

You should use all of these recommendations to begin preparing for a move into digital marketing. If you haven’t already, look at our digital marketing and analytics course for the best advice.