Before introducing Inbound marketing, let me brief you about marketing. You must be aware of marketing importance if you have my previous blog, related to Digital Marketing Vs Traditional Marketing. Let me recap it in brief.
Marketing is oxygen for all business through which firms generate income and uses it for their growth. Now, describing Inbound Marketing.
“Don’t build links. Build relationships.”—Rand Fishkin, Founder of Moz
Inbound marketing is a form of marketing that builds relationships. How? Let me expand in detail.
Meaning: Inbound Marketing refers to rising audience engagement by linking them with useful content. In return, it grows business through these lasting relationships with clients. In this trade, content is the top most element in which you must work to have the best end product. Content should be relevant and richly helpful for the targeted audience.
After spending 2 weeks researching Inbound Marketing, and reading many articles, I have found that there are numerous types of Inbound marketing. But the most significant type of inbound marketing is Content. “Content is the King”. Rest marketing type depends on the content, what audience you are targeting, and the platforms. Now basis on this, I have shortlisted some of the inbound marketing which is as follows:
Search Engine Optimization is a tactic that improves a website and enhances its traffic by increasing its search results. These keywords and content are important elements that need to be considered along with creating backlinks on other websites.
Pay Per Click is also the technique of inbound marketing in which marketers create ads on search engines with relevant keywords. When the audience searches for information, this ad will be shown. Marketers pay for placing this ad when it is clicked.
Videos are getting popular due to their extended usability for sales. As per researchers, Businesses that are using videos create 66% of potential leads. You can develop product demos, informative videos, etc. in the form of videos and can be the best source to engage your audience.
Social Media is a platform in which you have direct interaction with your customers. You can use social media for promotion with great and attractive content that has value for targeted people. Don’t focus only on posting about yourself on social media, talk about the information or content which is intersected for targeted segments of people.
Although blogs have gradually declined in the graph but still have very crucial importance. If you are creating valuable and problem-solving articles and blogs, it will surely draw attention and will help your business to get a prospectus.
E-books are electronic books that are published in digital form. Creating e-books that can be assets for customers will be a great medium of inbound marketing.
Images have more impact than textual content. So, you can use infographics or we can call it visual content can be good is more appealing for social media and enhances organic traffics.
Along with informative content, the audience also wants entertaining and engaging content to get a break. Webinars and podcasts can be good if you can talk interestingly. From this type of marketing, you can get interested guests that can become leads sometimes.
Direct mails are also part of inbound marketing. For some audiences, CONTENT sent through mail personally to their id can also generate leads. Although it has lost its value over some time, it still, generates some leads.
Along with above mention types of inbound marketing, press releases, newsletter, etc are also forms. But in one word, I will say Content is the boss and the rest are revolving around it.
People have a myth that inbound marketing has fewer benefits but let me clear the air. Some of the benefits you can avail yourself through this marketing and can enjoy its returns for the long run are as follows:
Along with advantages, there are some escapes of Inbound marketing, here is the list:
Inbound marketing has numerous advantages for all firms. And the best part is that it can even it can work along with outbound trade. Combining both types of marketing will create new dimensions for business growth.
Inbound marketing has shifted the mindsets of firms to creating content that can solve problems for people.
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”—Guy Kawasaki, Chief Evangelist of Canva
Rightly said.
By reading this blog, you must have gotten the idea about Inbound Marketing. I hope this will be useful for learning the prospectus.
Thank you for giving your precious time in reading this blog.
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