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Digital Marketing Vs Traditional Marketing

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Marketing is all about connecting with customers and converting those connections into leads and then revenues. Marketing has always been an important operation for every business, as without marketing revenues can’t be generated. Earlier traditional marketing was the only way to sell products but now the game has changed.

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Why marketing is important?

Marketing is indispensable for business, as it spread information among customers and makes them aware of products and services businesses produce, engages them, and helps them in their buying decisions.

 

“Business has only two functions — marketing and innovation.” — Milan Kundera, Writer & Playwright

The bottom line is that to make money, marketing is a one-way channel to achieve business goals. Business exists due to marketing.

 

Types of marketing

 

Marketing is evolving field, which is getting updated every day with new strategies and technologies. In simple terms, traditional marketing hires offline channels for promotion. Generally, there are various types of marketing but majority there are two types of marketing, which will discuss in this blog.

 

  •       Tradition Marketing
  •       Digital Marketing
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What is Traditional Marketing?

Traditional Marketing refers to the selling of products and services through one-way communication channels, techniques like customers buying products by seeing advertisements in TVs, newspapers, posters, magazines, etc. Traditional marketing is one of the oldest forms of marketing which have its pros and cons.

 

Some of the importance of traditional marketing are:

 

  •       Connects with the local audience: Traditional marketing plays a vital role in building connections with local audiences. In today’s times, consumer connections are important and even consumers choose businesses that have a binding interest in their well-being.

 

  •       Builds Credibility: If we take our example, the majority of the population trusts physical stores to buy products instead of online platforms. Hence, traditional marketing builds more credibility due to physical presence.

 

  •       Easily Identifiable: People are quite habituated to the orthodox ads, as for a long time they are being used, and as a result, they understand and recognize them effortlessly.

 

Cons of Traditional Marketing

 

  •       Costly: In traditional marketing, launching advertisements, posters, etc required huge investment every time they run as per changing of the plan. Along with advertisement, in traditional marketing, distribution is also required. So, you can imagine, the cost incurred in this type of marketing.

 

  •       Difficulty in customization: In traditional marketing, you can’t understand or evaluate audience behaviors, thus difficult in customizing products and services as per customers’ preferences.
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What is Digital Marketing?

Digital Marketing means the promotion of products and services through online channels like websites, videos, email marketing, and social channels like Facebook, Twitter, etc., With technological inventions, businesses are nowadays getting inclined to digital communications modes for marketing their products and services.

 

“Ignoring online marketing is like opening a business but not telling anyone.”- KB Marketing Agency

Digital marketing has become the most powerful tool to win the race. Why, here are some of the numerous benefits of digital marketing:

 

  •       Cost-Effective: Small size businesses can enhance their business with less investment through digital channels and can promote products and services with less cost as compared to traditional marketing.

 

  •       Enhances Conversions: Digital marketing has enhanced the traffic of the customers as a result, more conversions and leads.

 

  •       Higher Revenue: When the conversion rate is higher, it means more profits. So, even businesses can expand locally and internationally, increasing revenues.

 

  •       Understanding Customers: The Internet is a new tool to understand your audience, as a result, you can collect data related to customers’ preferences, and likings. So, digital marketing is the most powerful tool to understand your customers and create brand awareness among targeted audiences.

 

  •       Wider Reach: With digital media, any business can reach maximum customers all over the world within a short period. So, yes, digital marketing has expanded businesses’ wings in both income and range.

 

Cons of Digital Marketing

 

  •       Higher Competition: Global reach requires building capabilities to be ahead in global competition. It can be challenging in real time to build a brand competing with numerous.

 

  •       More Dependence on Technology: Digital marketing is a field that relies on non-digital technology. Sometimes, there can be situations that technology can be failed or the internet doesn’t work, this may create dissatisfaction among potential clients.

 

  •       Right Skills Required: To rule digital marketing, the right skills and knowledge is required regarding tools and techniques. And with the upliftment in technology, regular updating is essential.

 

After understanding the basics of both types of marketing, let’s highlight deeper points of differences.

 

Difference between Traditional Marketing and Digital Marketing

 

S.no Nature of Difference Traditional Marketing Digital Marketing
1 Conversion Rate Slow Quick
2 Tracking of Results Not Possible Possible
3 Understanding Customers Difficult Easily can analyze customer’s preference
4 Reach Local Global
5 ROI Unable to measure Can be measure
6 Results Interpretation Results can be achieved with a delayed mode Quickly results started showing
7 Communication Mode One-way Two-way
8 Engagement of Audience Low High comparatively
9 Cost Effective Expensive Cost-effective
10 Methods Advertisements on TVs, newspapers, Magazines, Direct Mail, etc. Email marketing, Video Marketing, SEO, PPC, SMM, content marketing, etc.
11 Time Consuming More time consuming Less time is required to reach the maximum number of clients.
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Which is Better?

Both traditional marketing and digital marketing have advantages and disadvantages. If I see today’s scenario, full of technology and the internet, digital marketing holds a major place due to its innumerable benefits. It is generally the most cost-effective way of marketing in which you can also determine your target audience by measuring results. Whereas traditional marketing is best to reach a local audience and build loyalty among potential local clients.

 

Although digital marketing is heading far more in distance in comparison to traditional marketing. But I will say the combination of both types of marketing can help you reach to a new range with a diverse audience and more engaging results.

Conclusion:

The end goal of every business is to retain potential customers, generating higher income and profits. And to achieve business goals, the right marketing strategy can change the game.

 

Both traditional marketing and digital marketing can help any business to reach its audience but ways of communication are different, reach is different, and many more aspects.

Which marketing strategy can be best also depends on business to business. As already stated, that combination of both can do wonders. But before that business should analyze its budget, targeted audience, and purpose.

 

For example, if the business has a good budget and wants to target a local audience, then traditional marketing is the answer. Whereas if the business purpose is to reach the maximum audience with a lower budget, then digital marketing is the key to success. Even both can also be adopted by looking above mention factors.

 

“Build something 100 people love, not something 1 million people kind of like.” — Brian Chesky, Co-Founder & CEO, Airbnb

I hope this blog would add a segment of knowledge to your mind tree. Want to know more about this topic in detail, please share your feedback and valuable reviews.

Thank you for giving your precious time for reading this blog.

Happy Learning.

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